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Brooks Koepka moving to Srixon??


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8 minutes ago, bens197 said:

It’s difficult to watch a company with a great product line and some solid Tour staff float along and coast.

The ball is as good as anything. The irons are top tier and their hybrid iron has a cult following. 
 

It could be the best product nobody knows about simply because they don’t pump their marketing. 

That seems to be the problem of most non big OEM companies.  Frankly you look at Titleist, Callaway, Taylormade and PING and they have a refined Marketing model that highlights all of their equipment advantages and player achievements.  BUT then you look at a Mizuno or a Srixon and you will hardly hear about them and or how good their stuff is. 

Sad, but true, the issue with Srixon and Mizuno to a lesser extent is that they have NOT been a historical brand in the US.  So you don't typically hear about them as much over here as you would in Europe and Asia.  And frankly, I think they are okay with that because they know who predominantly butters their bread.  You can see some in-roads of them trying to expand their base here in the states but they are frankly years away from being talked about in the same breath regrettably.  

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you put some respect on shane lowry’s name!!! look at that specimen!  

Brooks played Mizuno irons, but he wasn’t paid to and therefore Mizuno couldn’t use him in marketing. If Brooks is signing with Srixon and not just playing their clubs that could be a huge get for sri

I think @ncwoz asks the most pertinent question: is anyone actually hearing anything about a deal, or is he just playing the clubs? In terms of marketing value, I agree with those who say this is

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12 minutes ago, bens197 said:

It’s difficult to watch a company with a great product line and some solid Tour staff float along and coast.

The ball is as good as anything. The irons are top tier and their hybrid iron has a cult following. 
 

It could be the best product nobody knows about simply because they don’t pump their marketing. 

It is and a lot of people have been saying that since the brand was introduced state side with the x45 lineup. 
 

 

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That seems to be the problem of most non big OEM companies.  Frankly you look at Titleist, Callaway, Taylormade and PING and they have a refined Marketing model that highlights all of their equipment advantages and player achievements.  BUT then you look at a Mizuno or a Srixon and you will hardly hear about them and or how good their stuff is. 
Sad, but true, the issue with Srixon and Mizuno to a lesser extent is that they have NOT been a historical brand in the US.  So you don't typically hear about them as much over here as you would in Europe and Asia.  And frankly, I think they are okay with that because they know who predominantly butters their bread.  You can see some in-roads of them trying to expand their base here in the states but they are frankly years away from being talked about in the same breath regrettably.  
[mention=89525]BNewton51[/mention] I think you nailed it: while most golfers stateside have no experience with Mizuno or Srixon, that is not the case in Europe, Asia, or Australia. I’m sure they’ve looked at what return they’d get on 2x, 5x, or even 10x more advertising over here and decided that a gradually increasing(albeit incremental) market share is in their best interest. Everyone on here knows Srixon, I’m sure it’s the same on other forums. The average Joe 3 putt buying clubs a Dicks? Maybe not, but perhaps that’s not the part of the market they’re after...


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On 1/19/2021 at 9:22 PM, revkev said:

I like Brooks but I agree with those who are doubtful about him moving the needle.  Srixon has had some very good players in its stable.  It's very hard to crack the Callaway/TMag/Titleist/Ping mix.  

I think he moved the needle more last year when it was publicized how he was switching from I believe the M5 to the new maverick driver. I remember specifically hearing on the TV broadcast how he wasn’t paid and how that speaks to the high quality of the new maverick driver. 

Let’s not forget though Prior to last year Brooks didn’t get the club contract he was looking for. He wanted huge money and it didn’t pan out. Those clubs could change in a moments notice if that contract becomes available 

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1 hour ago, RollingGreens said:

I think he moved the needle more last year when it was publicized how he was switching from I believe the M5 to the new maverick driver. I remember specifically hearing on the TV broadcast how he wasn’t paid and how that speaks to the high quality of the new maverick driver. 

Let’s not forget though Prior to last year Brooks didn’t get the club contract he was looking for. He wanted huge money and it didn’t pan out. Those clubs could change in a moments notice if that contract becomes available 

I'd say he increased his bargaining position with the Srixon/Cleveland brass this past week.  In before the price hikes 🤣.

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FWIW, I had placed an order with Srixon before the WM Open and needed to talk with their support team right after Brooks' win. On the call, the support rep said their ZX7 sales the Monday following his win was nuts and she'd never seen anything like it. And looking today, it seems like demand is high (at least relative to supply, anyways)

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30 minutes ago, greggarner said:

FWIW, I had placed an order with Srixon before the WM Open and needed to talk with their support team right after Brooks' win. On the call, the support rep said their ZX7 sales the Monday following his win was nuts and she'd never seen anything like it. And looking today, it seems like demand is high (at least relative to supply, anyways)

That's something I think you might start seeing more of - there's a worldwide shortage of shipping containers, and there was a cargo ship in December that lost nearly 2,000 containers in a storm. Several golf OEMs were affected. You'll see some OEMs doing emergency air shipping to get product, and that means higher costs all around. 

Inventory shortages are just getting started - I'll bet you in gets worse before it gets better. I think the big OEMs will probably be able to deal with it okay, but the smaller ones may be in the situation Srixon is now from time to time  - out of stock, in stock and then out of stock again quickly.  

 

 

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22 minutes ago, GolfSpy Barbajo said:

there was a cargo ship in December that lost nearly 2,000 containers in a storm. Several golf OEMs were affected.

Coordinates? 🙂

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23 minutes ago, fixyurdivot said:

Coordinates? 🙂

Lets get the scuba gear!

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