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Bryson "The Driver Sucks"; Cobra rep follows up on their side


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If I was an equipment company, I would stay far away from Bryson. The amount of resources you would have to put forward to R&D to make a driver that fits Bryson would take a lot of time, money, and people. 

Full recap of what happened - in Bryson's post round interview (https://twitter.com/theopen/status/1415699970276139010?s=21) he says the "driver sucks" and mishits result in really bad shots. Golfweek then gets a Cobra rep to comment on his statement. The rep who goes into detail about what they are having to do to work with Bryson. People are actively CAD'ing to get him a better driver.

 

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At what point is Cobra not seeing ROI when Bryson demands so much? What they design for him would never touch a shelf in a big box store.

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A few thoughts:

  • Based on everything I've read, Bryson is amazing at finding the center of the face. I believe Tony Covey has tweeted things to this effect.
  • That means he's not asking for a driver that saves drives that he's hitting all over the face.
  • That said: he's playing a 5° driver and approaching 200mph of ball speed. There just isn't legal equipment (and in my opinion, there shouldn't be) that eliminates the prospect of giant misses there.
  • Bryson nearly single-handedly created a niche product market for single-length irons. Nope, almost no one is playing the same clubs he's playing (and no one should). But I'd love to see what happens to One Length iron sales each time he wins. I wonder if that alone is worth keeping him on.

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its kinda crazy. Its almost like BAD should, you know, take a little off, and let his swing work. I know he is a way better ball striker than any of us, especially at that speed. However, if you defy all useable equipment, how can you be successful?

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Just now, rbsiedsc said:

its kinda crazy. Its almost like BAD should, you know, take a little off, and let his swing work. I know he is a way better ball striker than any of us, especially at that speed. However, if you defy all useable equipment, how can you be successful?

Not saying that you're wrong, but I'm glad Bryson is doing his thing. It's like automakers learning from racing and applying those innovations to consumer cars. If Cobra is pushed to make drivers that work for Bryson, that should (maybe?) have a positive benefit for mere mortals.

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1 minute ago, GolfSpy MPR said:

Not saying that you're wrong, but I'm glad Bryson is doing his thing. It's like automakers learning from racing and applying those innovations to consumer cars. If Cobra is pushed to make drivers that work for Bryson, that should (maybe?) have a positive benefit for mere mortals.

fully agree. I am just saying in the context of winning this tournament (which then is a bad idea for anyone to change what they do best). I love his unicorn style. it is great for the game IMO. He also is forcing Cobra (and others) to really get down to the physics of their designs. I wonder if he is at a tour van now, hot melting his driver in the heel and lofting up to 6* to give him the draw bias he would like?

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I really don't see the trickle down of Bryson based technology to the mainstream golfer.  May be I am too pessimistic, but its hard to see it working out for Cobra. Bryson's swing is so unique in almost every facet that it would be only a fluke if it had any significant impact for average golfers.

 

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1 minute ago, KC Golf said:

I really don't see the trickle down of Bryson based technology to the mainstream golfer.  May be I am too pessimistic, but its hard to see it working out for Cobra. Bryson's swing is so unique in almost every facet that it would be only a fluke if it had any significant impact for average golfers.

 

If I'm understanding Bryson correctly, he's only talking about work Cobra has done with the face tech of the driver. This doesn't have much to do with his unusual swing: the issue is how forgiving can you make a face that is also designed for absolute max ball speed. While the specific face build they end up with for Bryson won't have much use for me, I imagine there will be things that they learn about face tech that might.

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Sounds like there may be some behind the scenes things he is dealing with. While Bryson doesnt really hold back comments this sounds like A) a frustrating round compounded by B) those behind the scenes issues he is dealing with.

Regardless I am somewhat happy Ben Schomin responded back in that way responding they are doing everything they can.

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Me waiting to see what Keopka says:

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F1 drivers blame their cars all the time whether it's really a mechanical issue or not. It pushes engineers to make the car better and better and that eventually trickles down into the regular cars we purchase. 

It's the same here and we will all benefit from what Cobra is learning from Bryson's constant envelope pushing. 

Don't get me wrong, I don't really align with Bryson's personality but he's the face of Cobra now and they have to roll with it. I'm sure there will be some great internal meetings at Cobra to discuss further and I'm sure Bryson will post some sort of apology and life will move on. 

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Just now, bens197 said:

At the end of the day, Cobra signed him knowing full well what he was all about. 

This is a good point.

That said, his caddie got on the bag knowing what he was about as well.

I will add this, because I had to look it up: Bryson is almost certainly bringing money into Cobra on irons:

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I am not a huge fan of Bryson and I feel he needs to realize that if you are going to push the boundaries of ball speed and equipment it might take some time for manufacturers to streamline it. Seems a bit tone deaf to be saying this after a round, definitely sounds more like a frustration point. That being said he has certainly garnered more attention on golf, we basically talk about everything that he does each week! 

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12 minutes ago, HeathS16 said:

I am not a huge fan of Bryson and I feel he needs to realize that if you are going to push the boundaries of ball speed and equipment it might take some time for manufacturers to streamline it. Seems a bit tone deaf to be saying this after a round, definitely sounds more like a frustration point. That being said he has certainly garnered more attention on golf, we basically talk about everything that he does each week! 

I can’t imagine publicly dissing a primary sponsor, that’s just wrong. But that’s just one more bullet for my long list of reasons I don’t care for Bryson. I wouldn’t even look at much less buy anything associated with Bryson. But I know many people like him, and that’s just ducky.

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3 minutes ago, Middler said:

I can’t imagine publicly dissing a primary sponsor, that’s just wrong. But that’s just one more bullet for my long list of reasons I don’t care for Bryson. I wouldn’t even look at much less buy anything associated with Bryson. But I know many people like him, and that’s just ducky.

That's kind of what I mean, tone deaf. I do agree with previous posts that Cobra signed him knowing full well what came with that. Hard to believe he needs that driver much this week anyways. 

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Just to quickly add my two cents in. I think he is unhappy with the wrong company... In the last two majors I've seen him loose grip on footwork several times slipping as he is trying to swing for the heavens. Considering if that happened to me I would end up on my face or whiffing on the ball completely I would say his driver is doing a respectable job. If I was him I would be looking at a more stable shoe that will not allow this to happen and so he can have the assurance he will have his footing when swinging at his incredible speeds. 

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7 minutes ago, GolfSpy_APH said:

Just to quickly add my two cents in. I think he is unhappy with the wrong company... In the last two majors I've seen him loose grip on footwork several times slipping as he is trying to swing for the heavens. Considering if that happened to me I would end up on my face or whiffing on the ball completely I would say his driver is doing a respectable job. If I was him I would be looking at a more stable shoe that will not allow this to happen and so he can have the assurance he will have his footing when swinging at his incredible speeds. 

sounds like he needs some SQIARZ! Imagine the distance he'd get then!

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9 minutes ago, GolfSpy_APH said:

Just to quickly add my two cents in. I think he is unhappy with the wrong company... In the last two majors I've seen him loose grip on footwork several times slipping as he is trying to swing for the heavens. Considering if that happened to me I would end up on my face or whiffing on the ball completely I would say his driver is doing a respectable job. If I was him I would be looking at a more stable shoe that will not allow this to happen and so he can have the assurance he will have his footing when swinging at his incredible speeds. 

This is actually something that I had not thought about! He has slipped quite a few times in the last few events I have seen him in.  

2 minutes ago, rbsiedsc said:

sounds like he needs some SQIARZ! Imagine the distance he'd get then!

I think I need to hear Faldo read that ad one more time to really understand the benefits of this shoe... 😉 

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I'm not a fan of BAD, at all, and this is yet another episode that does not change my mind. I really like the analogy to F1 (win on Sunday, sell on Monday) - especially with the prima-donna drivers that won't accept fault for anything. Bryson having a bad time getting a good driver? Maybe he's not communicating well enough to the R&D guys? Maybe he's not as smart as he thinks he is so he is speaking nonsense to the tech guys who really understand engineering? Who knows, but it was not a very professional way to air his grievances.

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1 hour ago, 03trdblack said:

F1 drivers blame their cars all the time whether it's really a mechanical issue or not. It pushes engineers to make the car better and better and that eventually trickles down into the regular cars we purchase. 

Nothing worse than 2 laps in from the Hamilton radio... "Guys, I'm losing the tyres"

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1 hour ago, bens197 said:

I mean, we have 9 handicaps on this forum who tinker with clubs as much as some Tour players.  

I feel attacked hahaha

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In his recent shaft testing he had significantly better results with another company’s shaft: straighter and kept the length, but he keeps using the LA GOLF one. This from Cobra Tour Van rep!!!!

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1 hour ago, 03trdblack said:

F1 drivers blame their cars all the time whether it's really a mechanical issue or not. It pushes engineers to make the car better and better and that eventually trickles down into the regular cars we purchase. 

Also, loved this analogy, but I'm not sure any benefits to him will trickle down to me as I can push myself to 170MPH Ball speed, but am a LONG way from 200MPH! 

  • Driver: image.png.c67e4844d8a191f8afb6a4e307a65ffa.png Stealth 8* turned down to 6* X-Stiff, Graphite Design Tour AD XC-6
  • 3 Wood: image.png.a1548764b69c6d3406f6f9f1ab1acd22.png Sim 14* X-Stiff, Aldila Rogue Silver
  • 2 Iron/2 Hybrid: Mizuno image.png.e2dedc2a71191940659367b8fac460ef.png MP-20 HMB, Graphite Design Tour AD; image.png.f066373041037bed32d08e715a7127f2.png Forged Tec set to 17* X-Stiff, Catalyst 6.0
  • P-4 Irons: image.png.d0a79f435e2331981ac11a33dd54e77a.png MP20, Dynamic Gold X100 
  • Wedges:  image.png.5e4bb78c97a6cf70133b4dfd9b768747.png Vokey SM9 50 degree 08F, 56 degree 08M and 60 degree 08M
  • My Putter: image.png.dce9f23e6ed6368fab8361d0c072c157.png B.2, LA Golf Shaft
  • Ball: image.png.0ca81de9028caab738d4428af820440f.png AVX
  • 5.3 Handicapped; Right Hander; from Salt Lake City, Utah
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49 minutes ago, GolfSpy_TCG said:

I feel attacked hahaha

AHHHH!

I'm a 6.4 trending up to a 6.8 and I've dropped close to 3 grand on clubs this year...I'm including myself as well 🙂

 

  • Titleist TSi3 Fujikura Speeder NX Blue 60X
  • TaylorMade SIM2 3 wood Fujilkura Ventus Blue 7-X
  • Titleist U505 2 Tensei 1K Black 85 X
  • Titleist T100 4-P Nippon Modus 3 120X
  • PING S159 50-S 55-H 59-T DG X100
  • Vokey SM8 50, SM9 54 & 60  Nippon Modus 3 120s
  • L.A.B. MEZZ Max Broom Accra 47" 79.5*
  • Srixon Z-Star XV 

Currently testing the 2024 PING S159 wedges…

https://forum.mygolfspy.com/topic/63483-testers-announced-ping-s159-wedges/

Was testing, still loving the 2023 Titleist T100 Irons 4-P

https://forum.mygolfspy.com/topic/60456-titleist-t-series-irons-2023-forum-review/

 

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It sounds like he wants the driver to  somehow account for his misses.  When Ben Hogan couldn't keep it on the golf course in his early career, he changed his swing.

14 of the following:

Ping G430 Max 10.5 degree

Callaway 2023 Big Bertha 3 wood set to 17 degrees

Cobra F9 Speedback 7/8 wood set at 23.5 degrees

Callaway Epic Max 11 wood

Ping Eye 2 BeCu 2-SW

Mizuno 923 JPX HM HL 6-GW

Hogan sand wedge 56 degree bent to 53

Maltby M Series+ 54 degree

Ping Glide 3.0 Eye2 58 degree

Ping Glide 3.0 60 degree

Evnroll ER2

Ping Sigma 2 Anser

Cheap Top Flite mallet putter from Dick's, currently holding down first place in the bag

TaylorMade Mini Spider

Bridgestone XS

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Looks like he apologized already:

1554777301_Screenshot2021-07-15172110.JPG.a01e144938b7faeea943465b335dd7d4.JPG

 

Edit:  I like the comments it picked up.. haha

 

Edited by Jonny_Crash

Driver:  Ping 425LST 9*  (Aldila Rouge White 130) 

3 Wood: Sub70 Pro (13) (HZRDS Black 60)

3U: Sub70 (19.5) (True Temper Project X U) 

Irons: Sub70 699 Pro (5-Gap) (Dynamic Gold S300)

Wedges: Vokey SM8 54 and 58 (10S)  (Project X)

Putter: Some old green Nike Blade

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That's not an apology.

That's an "oh crap I'm very close to costing myself a LOT of money so I better have my agent write something for me ASAP" statement.

In my  :wilson_staff_small:  carry bag:
:mizuno-small: ST-X 10.5* Kai'li Blue R Flex
:mizuno-small: ST-Z 15* Kai/li Blue R Flex
:mizuno-small: ST-Z 4h Linq Blue R Flex
:cleveland-small: Launcher 5h
:cleveland-small: Launcher CBX 6i-PW
:cleveland-small: CBX 54* & 58*
:cleveland-small: Huntington Beach #10
:bridgestone-small: e12 Contact
CURRENTLY TESTING - Mizuno Long Game

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4 hours ago, GolfSpy MPR said:

This is a good point.

That said, his caddie got on the bag knowing what he was about as well.

I will add this, because I had to look it up: Bryson is almost certainly bringing money into Cobra on irons:

Image

Source: https://mygolfspy.com/cobra-radspeed-irons/

Yeah. I was going to post that info as well.  When I attended the 2021 RadSpeed launch they really went into detail talking about how one length sales are growing at unexpected numbers every year.

They aren’t going to sell 5 degree drivers   But they are selling a ton of OL irons.  
 

I think it’s fair to say Bryson exposure of OL irons is more important to Cobra than any iron played by any other Tour Pro. Because they are all essentially the same thing   One Length is an entire product of its own, that no other major company offers    
 

Cobra needs Bryson, like him or not   I suspect this is a bit of a speed bump that both sides will get over. 
 

All that said, I’d pay a lot of money to be a fly on the wall in Koepka’s rental house tonight  😬😬

 

:ping-small: G430 Max 10K 

:titelist-small: TSiR1 15.0 Aldlia Ascent 60g

:titelist-small: TSR2 18.0 PX Aldila Ascent 6og

:titelist-small: TSi1 20 Aldila Ascent Shafts R

:titelist-small: T350 5-GW SteelFiber I80 

:titelist-small: SM10 48F/54M and58K

:ping-small: S159 48S/52S/56W/60B

:scotty-cameron-1: Select 5.5 Flowback 35" 

:titelist-small: ProV1  Play number 12

 

 

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