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(Answered) AMA - Mike Yagley - VP of Innovation and AI - Cobra Puma Golf


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  • 3

Is it possible to build a smaller driver head and maintain the same level forgiveness as a 460cc head? 

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Driver: image.jpeg.fc52d8394e47b46eb4edf7c91cee6a3a.jpeg Epic Max 10.5

3 wood: image.jpeg.fc52d8394e47b46eb4edf7c91cee6a3a.jpeg Epic Max

3H, 4H, 5H, 6I-PW: image.jpeg.fc52d8394e47b46eb4edf7c91cee6a3a.jpeg Big Bertha 21

Wedges:  image.jpeg.67fa5c07d7a9bf3435e07576250c1333.jpeg CBX 48*, 54*, 58*

Putter: image.jpeg.45b37ce8f653908d0c5e280dc2a5a30b.jpeg Stroke Lab Double Wide

Ball:  image.png.31e04fcff2f02da06c87e776527834f0.png MTB-Black, image.png.1a61f074ce89df1bc7ab3c3550d5e74e.pngPro Soft, image.png.03268a11c8b91d58188b2554743f9bc2.png Elixir

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From an equipment standpoint, where do you see the most innovation happening over the next couple of years?

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Driver:  :titelist-small: TSi 3 10* w/ Graphite Design AD IZ 7X 

Fairway: :titelist-small: TSi 2 15* w/ Graphite Design AD IX 7X

Hybrid: :titelist-small: TSi2* 17* w/ Atmos Blue 85x  

Utility: :ping-small: i500 3i (19*) w/ MMT 125tx

Irons: :cobra-small: Forged Tec Black 4i, King Forged CB 5-GW w/ KBS $ Taper 130

Wedges:  :vokey-small: SM7 54 S, 58 M w/ Modus 125

Putter:  :cameron-small:  California Hollywood 34" Circle H

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Are there any secret things in the works for a particular golfer that is very particular in their own said equipment? 

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Driver: :callaway-small:   Epic Max LS with RDX Blue 70g S 

2H: :callaway-small: Super Hybrid with Tensei Orange Pro Hyb 80 Stiff 

3H: :Sub70: 939X UST proforce V2 black F3 hybrid soft stepped XStiff 

4-AW: th.jpg.d6e2abdaeb04f007fd259c979f389de6.jpg  0211  with KBS Tour Stiff 2.5* up 1/4" long Unofficial Review

Wedges     :cleveland-small: Zipcore Tour Rack 54/full and 58/mid (review here)  (Backup 54*,60*: :ping-small:  S Tour KBS Tour Stiff 3* up)

Putter: TAII #2  Review here: TAIII Impact #2 Putter 

Ball: :Snell:MTB-X and :OnCore: vero X1 (may dabble in :titelist-small: proV1 at some point)

 

 

 

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Did you consider the dew sweepers and all the grass and dirt that will build up in the 3D Putters?

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Driver: PXG 0211 w/Evenflo Riptide CB Regular shaft 

Fairways:  Cobra King F8 3-4W(16*) & 5-6W(20*) w/Mitsubishi ck Blue regular shaft 

Hybrid: Cobra F8 3 Hybrid(19*) w/Recoil ES regular shaft 

Irons: Wilson D7 5-PW w/Recoil 460 Regular graphite shafts 

Wedges: Cleveland RTX Zipcore(50*/54*/58*) w/True Temper Spinner Wedge steel shaft  

Putter: 33" Evnroll ER2 w/Evnroll Gravity Grip 

Bag: Vice cart bag(Black).  

Pushcart:  Caddytek 3.0 from Costco

Ball: Maxfli Tour CG & Titleist Pro V1x.

 

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What is your best advice for starting a career in the golf industry designing clubs? I am a Design Engineer and my dream job is to design golf clubs for a major OEM (preferably Cobra of course). Below are some images of the finished putters as well as some photos of the different alloys that I tested to get the right weight and feel.

image.png.855699c7f772fcbb5c40bb2bc1096e93.png                        image.png.10b2464db4a7ef21a67f7b05e386e1ab.png

image.png.3eb1802a13933c9b2fd797703df6cc5f.png

image.png.3bb3c019ba7c332829340429841a2275.png                                image.png.ddde9b72e05f0bbbd18dd6f7301a3cee.png

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Driver: :ping-small: Ping G410 LST 9°, Tensei 1K White (X  Flex)

3 Wood: :taylormade-small: SIM 3 Wood 15°, Ventus Black 7S

3 Utility Iron (Alternate Club): :cobra-small: King Utility Iron 18.5°, Project X HZRDUS (S Flex)

3 Hybrid: :mizuno-small: CLK 18°, Tensei Blue 70S

4i-AW: :srixon-small: ZX7, Tour Issue Dynamic Gold 120's S400 (1.5° Upright, Std Length)

56°:  :vokey-small: SM8, Finish: The Best Finish (Slate Blue) Grind: S, Bounce: 10°, Shaft: Dynamic Gold S400 (1.5° Upright, Std Length)

60°: :vokey-small: SM8, Finish: The Best Finish (Slate Blue) Grind: M, Bounce: 8°, Shaft: Dynamic Gold S400 (1.5° Upright, Std Length)

Putter: :ping-small: Scottsdale TR Sanita B 

Shot Tracking: :Arccos: Ball: :bridgestone-small: Tour BX

*Depending on the course and conditions I choose between my hybrid and utility iron the day of.

Official Member Review: Nippon Zelos 7 (Here)

Follow My Super Speed Training Progress Below 103mph-112mph and Gaining

https://docs.google.com/spreadsheets/d/1KpCSY2sLk97yCmUyoW-aVzLLs_k4CuPR5708OrVw5gA/edit?usp=sharing

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In my opinion, the move from persimmon to steel/titanium was a game changer, the incorporation of graphite from steel shaft woods followed by adjustable heads were also huge shifts in the market. What do you think will be the next true "game changer" in the golf equipment industry?

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Current as of 2021:

Titleist 913D2 9.5* Diamana 70S | Titleist 917F2 17* Diamana 60R | Mizuno MP-60 S300 (3-PW) | Vokey SM5 52* (playing 53*) and 58* | Odyssey Black Series Tour Design No. 5 | Bridgestone Tour B XS

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Hi Mike. When and where did you start playing golf and what prompted you to leave the aerospace for the golf industry?  (retired Boeing Lifer here 🙂)

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:ping-small: G410 Plus, 9 Degree Driver 

:ping-small: G400 SFT, 16 Degree 3w

:ping-small: G400 SFT, 19 Degree 5w

:srixon-small:  ZX5 Irons 4-AW 

:ping-small: Glide 2.0 56 Degree SW   (removed from double secret probation 😍)

:EVNROLL: ER5v Putter  (Evnroll ER5v Official Review)

 

 

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Do you feel like there is an area in the equipment market (woods, wedges, irons, putters, etc) that is stagnant right now and why?

What has been the biggest R&D development that you were a part of throughout your career?

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Driver: Taylormade SIM2
3 Wood: Taylormade SIM
3 Utility Iron: Srixon U85
4i – AW: Taylormade P760
SW: Vokey SM7 M Grind
LW: Cleveland RTX 4 X-Low
Putter: Ping Vault Oslo

 

 

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  • 2

Is it true that Cobra developed putters for the sole purpose of bolstering the putting competition during the yearly Cobra Challenge?

  • Haha 1

In my ATumSBM.jpg Pisa, riding on a hXf3ptG.jpg 3.5+

:ping-small: G410+
:755178188_TourEdge: EXS 5W
:cobra-small: King F7 Hy

:ping-small: i500 5-GW
wxW5hk4.jpg Equalizer 56/60
:ping-small: Heppler Ketsch

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  • 1

Is AI the “Bill James / Moneyball” of golf?

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  • TaylorMade SIM2 8* Mitsubishi Tensei 1K White 60X
  • TaylorMade SIM2 3 wood Fujilkura Ventus Blue 7-X
  • Mizuno HMB MP20 3i Nippon Modus 3 120S
  • Ben Hogan PTx Combo Nippon Modus 3 120S
  • Vokey SM8 50 Nippon Modus 3 120s
  • TaylorMade MG2 TW 56 & 60 Nippon Modus 3 120S
  • Scotty Cameron Phantom X 11.5
  • TaylorMade TP5

 

Western, NY

5.7 Index

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  • 1

How much different is it to design long drive stuff vs retail drivers? With the signing of Kyle Berkshire and BAD going to the long drive championship, I’d love to see cobra bring another long Tom like club to market… does designing that sort of thing help improve retail offerings?

  • Like 2

Mavrik 9 degree - Ventus Black 7X

Mavrik 13.5 Degree - Hazardus Smoke

Sub70 19 degree - Proforce V2 8F5

Sub70 4u - Proforce V2 8F5

Sub70 5i - DG S400

Adams CMB 6-GW - Project X 6.0

Sub70 54 (286) and 58 (JB Low Bounce) - S300

SeeMore Trimetal Mallet (Custom fit and built... Kudos to Cody)

And as always, Kudos to Craigers.

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Cobra/Puma has become a major player in the golf apparel market - some would say it is the look of golf's new wave of players (Bold colors, athletic styles).  Are there any plans to add more traditional/professional looks to the current "athletic" designs to expand further into the golf apparel market?  Or is this the niche that your company will maintain focus on?  

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  • PXG 0811X Proto Driver - Evenflow Riptide 60
  • Srixon ZX 3W & 5W
  • Titleist 2021 T200 4-GW
  • Nike V-Forged 52 & 56
  • Mizuno M Craft II White Satin Putter
  • Titleist -Pro V1x (Left Dash)
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What's up Yags? Can you explain the challenges in developing a long drive head for Kyle and Bryson vs. a traditional consumer product?  Get as technical as you want. Thanks!

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Cobra has been bold / different in its products, I.E. one length is there another BOLD product coming out?

Will we see Cobra at the PGA show?

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Driver - 44.5" 5.0 flex 10.5 deg ACCRA tour Z GP MCC4+ 1 deg closed

Irons - 5-pw, GW stnd length 5.0 flex same grip 1 deg flat. Type low medium offset cavity back, no diggers

Wedges - 56 and 60 tour grind wedge spinner and mcc4+ grip 2 flat 10 and 8 in bounce

Putter - 33" 3 deg loft 70 lie, lrg slight line slightly toe hang

Ball - truvis

Carried in a Sun Mountain C-130 USA bag - BE PROUD.

HC - LH but 85 is a good number, playing in Ohio.

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  • 1

Talk about all things distance debate! 

Do we have a distance problem? Are we headed toward bifurcation? If so, does the ball or club need to be dialed back?

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 :taylormade-small: M6 12* Oban Kiyoshi Purple 65g stiff

:titelist-small: TS2 16.5* HL Oban Kiyoshi Purple 75g stiff

:ping-small:  G410 Hybrid 19* Tour stiff 

:ping-small: i210 KBS tour stiff 4-GW

:cleveland-small: 54* RTX Zipcore

:ping-small: 58* glide 3.0

:taylormade-small:  TP Black Copper Juno 34in

Oncore elixr or Snell MTBx

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  • 1

Once the distance race is stopped by the USGA/PGA, where does innovation go?   Seems like forgiveness is next with MOI limitations…but curious what your thoughts are..  

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Driver: image.jpeg.fc52d8394e47b46eb4edf7c91cee6a3a.jpeg Epic Max 10.5

3 wood: image.jpeg.fc52d8394e47b46eb4edf7c91cee6a3a.jpeg Epic Max

3H, 4H, 5H, 6I-PW: image.jpeg.fc52d8394e47b46eb4edf7c91cee6a3a.jpeg Big Bertha 21

Wedges:  image.jpeg.67fa5c07d7a9bf3435e07576250c1333.jpeg CBX 48*, 54*, 58*

Putter: image.jpeg.45b37ce8f653908d0c5e280dc2a5a30b.jpeg Stroke Lab Double Wide

Ball:  image.png.31e04fcff2f02da06c87e776527834f0.png MTB-Black, image.png.1a61f074ce89df1bc7ab3c3550d5e74e.pngPro Soft, image.png.03268a11c8b91d58188b2554743f9bc2.png Elixir

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  • 1

Given how close each OEM designs their clubs to the limits set by the rules, and they type of marketing speak that comes with each new release, what is the actual or average quantum of improvement that clubs are gaining release over release? 1% 2%?

  • Like 1

Driver: 2016 M1 230

3W: Sim2 Ti

3H: Ping G 19deg

4-PW: Callaway Strata

52, 56, 60: Kirkland

Putter: Odyssey White Hot #1

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  • 1

Why did you let the ERC Fusion sound so terrible? On a serious note where do you see AI benefitting equipment the most and why does he complain about ants near his ball?

  • Like 1
  • Callaway Mavrik Sub Zero 8° Accra FX2.0 250 M4
  • PXG 5 wood turned 4 wood hzrd black
  • PXG 3 Hybrid hzrd black
  • Taylormade 2019 P790's KBS Tour S 4-5
  • PXG 0211 ST 6-GW
  • Vokey 54/58° sm8 
  • Mizuno Mcraft 3

 

 

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  • 1

Will Cobra ever revolutionize the golf ball space? The Puma or Cobra logo would look really sweet on a golf ball. 

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WITB

Driver- SIM2

3wood- Mizuno ST190( don’t like)

2hybrid- Taylormade Rocketballz tour 

4-PW- Srixon ZX7 

49- Vokey SM7

54- Jaws5 

62- PM grind 

Putter- triple track two ball 

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  • 1

Other than not getting fitted what are the biggest mistakes average players make with their equipment set up?  

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  • Driver- ping-logo.jpg.c39cc6d1c061e68fb2522832f294fa88.jpg Ping G410 Plus 9*
  • Fairway- tour-edge.gif.a6f294e0926c30f03c36126cc7c0ec50.gifTour Edge Exotics EXS 220 3 Wood 16.5*
  • Hybrid- tour-edge.gif.a6f294e0926c30f03c36126cc7c0ec50.gifTour Edge Hot Launch C521 19* & 22* 
  • Irons- Taylor-Made-Logo.jpg.a922638edae25f1c036539a36e9a0f6e.jpgTaylormade RSi2, 5-PW
  • Wedges- Acer.jpg.51238d11edef77900a56a58a1ce09fc4.jpgAcer XB, 50*, 54* and 58*
  • Putter- ping-logo.jpg.c39cc6d1c061e68fb2522832f294fa88.jpgPing Sigma G Tyne (Superstroke grip)
  • Ball- GHzATeLo.jpg.69ffdb028e4ddbcd7846eb57a52b47ee.jpgSnell MTB-X
  • Bag- ping-logo.jpg.c39cc6d1c061e68fb2522832f294fa88.jpg2021 Ping Hoofer USA Edition 

 

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