SPY VIP Tony Covey MGS Posted December 13, 2011 SPY VIP Share Posted December 13, 2011 One of those rare occasions when I regurgitate press releases like I work for somebody else, but given all the discussion around the RocketBallz name, I thought it was worth a copy and paste for the curious to see where the name, according to TM, originated. TaylorMade Golf Reveals theStory Behind RocketBallz™ RocketBallz (RBZ) Name Inspired by Incredible Performance Breakthrough First Achieved in a Rescue Prototype CARLSBAD, Calif. (December 13, 2011) – The name RocketBallz is a truly unique part of TaylorMade's newest product franchise and draws upon inspiration from an engineering dream first realized in a prototype Rescue clubhead. In search of the first significant fairway wood innovation in relation to COR and ball speed since the introduction of steel construction in the 1980s, TaylorMade developed and discovered advancements that, collectively, produced RocketBallz technology. “If you can come up with a name that does a good job of defining what the experience of a product could be, that's exactly the scenario you want,†said Sean Toulon, Executive Vice President. “Product names come from all over the place but typically they'll come from marketing, product marketing and sales. Never before has one come from R&D.†Not unlike many early product prototypes, the first RocketBallz metalwood was rigid, unfashionable and unrefined but its performance was truly incredible. Taken to a handful of TaylorMade Tour Staff professionals for testing, the launch conditions and increased distance it produced were remarkably consistent and immediately unmistakable. The characteristics of the prototype's performance were best captured in a single analogy as described over and over – “like a rocket.†“I brought the prototype out to some players and Dustin Johnson was the first one to test it,†said Todd Chew, Tour Product Specialist. “He's unbelievably long, as we all know, but he was just blown away by how far the Rescue was going. Dustin said a couple of times, ‘It's like a rocket.'†When the prototype returned from initial field testing, TaylorMade's engineers took the creative liberty to etch the name, “RocketBallz,†into both the CAD model and the sole of the prototype clubhead. The etching, similar to the fashion in which the prototype performed, was raw, aggressive and far-removed from the alphanumeric naming conventions normally associated with such product developments. Nonetheless, the project advanced with extreme fervor and excitement surrounding the performance breakthrough. “I never thought RocketBallz would actually show up on the prototype,†said Todd Beach, Senior Director of Product Engineering, Metalwoods. “Typically, it's got an MW label and a number on there, whatever our number is. When the prototype came back, I was like, ‘What are you guys doing?' I can't believe you put that on there. There's no way we're going to call the product that.†Quickly, the prototypes were refined, the performance improved and the name RocketBallz stuck. In 2012, TaylorMade is introducing the RocketBallz fairway woods and Rescues, which deliver dramatically higher ball speed to promote added distance. “Whatever you want to call it, this technology is a breakthrough,†said Benoit Vincent, Chief Technical Officer. “It allowed us to increase the COR of Rescue clubs and fairway woods dramatically, resulting in an immense gain in distance.†MyGolfSpy is only major golf site that refuses advertising from large golf companies. With your support we can keep it that way. Donate Today Follow @GolfSpyT Subscribe to the MyGolfSpy Newsletter Link to comment Share on other sites More sharing options...
hendricks97 Posted December 13, 2011 Share Posted December 13, 2011 still a stupid name Nothing helps you find a lost ball better than a provisional hit straight down the middle. Link to comment Share on other sites More sharing options...
Xamilo Posted December 13, 2011 Share Posted December 13, 2011 “Product names come from all over the place but typically they'll come from marketing, product marketing and sales. Never before has one come from R&D.â€[/size][/font][/color] Maybe that's the reason why it sucks. It's not something to feel proud of but rather embarrassed... Let's hope the club really is as good as its being advertised, and as "breakthrough" as possible, or it can really harm TM reputation... Link to comment Share on other sites More sharing options...
GolfSpy WD Posted December 13, 2011 Share Posted December 13, 2011 still a stupid name @GolfSpy_WD Link to comment Share on other sites More sharing options...
skihippy Posted December 13, 2011 Share Posted December 13, 2011 Hey spyers I got an email from taylormade today that I think you would be interested in. It has a video that explains the name and the promises that they are talking about with the new club. http://www.taylormadegolf.com/?utm_source=consumerEmail&utm_medium=EM&utm_content=newAge-12132011 Have a good time LOL!!!!! It looks like a mix between the 910FD and speedline!!! Just my opinion.... Whats in the bag: Titleist 910D2 10.5 Graphite Design Y7-S Adams 1600 proto 14.5 Graphite Design AD DJ Titleist 910F 17 Ust Tour Black Titleist 910H 22 Diamana Kali Adams Idea Pro A12 4-9 KBS C Taper Titleist Vokey SM4 46 degree w/ DG Spinner Mizuno MP R12 50-54-58 DG spinner Ping Redwood ZB Ball Nike 20XI-X Link to comment Share on other sites More sharing options...
MmmmmmBuddy Posted December 14, 2011 Share Posted December 14, 2011 I will withhold judgement until I have a chance to hit them... On the surface, I am not enamored with the name, but TMAG really knows how to market.... Driver - Ping G430 Max 9° | Ventus Blue TR Hybrid - ZX 16° & 18° | GD Tour IZ S 2 Iron - ZU65 17° | AeroTech SteelFiber 110icw S Irons - ZX7 MKII 4-Pw | TTDGTI S400, std length 1° flat Wedges - RTX 6 Tour Rack 50° 54° 58° | TTDGTI S400, std length 1° flat Putter - L.A.B. Golf Link.1 | LA Golf P135 shaft | Garsen Quad Tour grip Link to comment Share on other sites More sharing options...
reg Posted December 17, 2011 Share Posted December 17, 2011 “Product names come from all over the place but typically they'll come from marketing, product marketing and sales. Never before has one come from R&D.†I'd like to bet product names will never again come from R&D. Link to comment Share on other sites More sharing options...
d.lama Posted December 18, 2011 Share Posted December 18, 2011 “Whatever you want to call it, this technology is a breakthrough,†said Benoit Vincent, Chief Technical Officer. “It allowed us to increase the COR of Rescue clubs and fairway woods dramatically, resulting in an immense gain in distance.†Better be one heck of breakthrough with that name. Link to comment Share on other sites More sharing options...
Recommended Posts
Archived
This topic is now archived and is closed to further replies.