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OPINION - 2012 Cobra Golf's New Website


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Ummm I mean they the AMP driver looks really cool from a design aspect, but I am not sure it completely works on a driver, or any golf club for that matter.

Driver--Taylormade RBZ Tour 9* Aldila RIP Phenom 65s

Fairway Metal--Taylormade R11s 14* Aldila RIP Phenom 70s

Hybrid--Taylormade RBZ Tour 18.5* RE-AX 85 gram S

Irons--Nike Vr Pro-Combo 4-PW True Temper Dynamic Gold S300

Wedges--Nike SV Tour Forged 50*, 56*, 60* True Temper Dynamic Gold

Putter--Scotty Cameron California Del Mar

Ball--Taylormade Lethal

Grips--Lamkin R.E.L 3Gen (Woods-green, Irons-red, Wedges-white)

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Well, it sure is colorful. And their helpful calculator told me that I could gain 18 yards by switching from my current driver to the Long Tom (no data provided about the direction of said extra 18 yards).

 

After a few rounds of golf, the sole of that AMP driver is going to look like Starsky and Hutch's Gran Torino after a car chase.

Cleveland Black 10.5*

Ping G15 4W

Cleveland Mashie 18*

Cleveland Mashie 23*

Ping G15 5-W

Eidolon 51*

Ping G20 SW

Mizuno/Bettinardi BC-01

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Looks like they are going with the Rickie Fowler route...

My Bag:
Driver - 
:cobra-small:  King F6+

3 Wood -  :callaway-small: XR16
Hybrids -  :srixon-small:  ZH45
Irons -  :mizuno-small:  JPX 850 Pro

Wedges -  :callaway-small: Mac Daddy 2
Putter -   :taylormade-small: Spider Tour Red
Bag - Ogio Grom Stand

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It looks like a complete switch from the usual Cobra target audience. I like the AMP driver and irons from address. The cavity on the irons has a lot going on though.

Wouldn't mind a set of the orange grips though...

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I think you hit it on the head with "Out from under Titleist's shadow". They seem to be going as far from the Titleist (traditional, classy) route as possible. I guess the idea is to appeal to younger golfers, but I'm fairly young (sorta, I think) and I think this ORANGE!! theme is gross. I can't say there's anything they're doing right now that I feel the need to try or buy.

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I think you hit it on the head with "Out from under Titleist's shadow". They seem to be going as far from the Titleist (traditional, classy) route as possible. I guess the idea is to appeal to younger golfers, but I'm fairly young (sorta, I think) and I think this ORANGE!! theme is gross. I can't say there's anything they're doing right now that I feel the need to try or buy.

 

Agree! I don't like the route that their taking with the Fowler scheme, I think its already gone overboard. It's a bit dramatic and desperate if you ask me, but I'm also a traditionalists. Let's just hope they don't start designing clubs for John Daly!

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Orange glad Cobra is using orange on the AMP !!!!

Driver-Wishon 715CLC- AXE5 A shaft tipeed 1/2"
Fairway -Sonartec SS-02 17*-SS Series Penley Regular shaft
Hybrid-21 & 25 degree Trident DSW Hybrid-UST Irod regular shaft
(2009 version)
Irons- 5-PW-Wilson Staff Progressive Forged-TT Release sensicore R(5&6 soft stepped,-7,8 and 9 normal and PW hard stepped)
Wedges-52-Wilson Staff JP II BeCu(Bent from 54*) TT Release R   hard stepped

               56-Wilson Sandy Andy BeCu-TT Release R tipped same as 8 iron

                60-Wilson Harmonized BeCu-(shaft same as 56*)
Putter-Nickent Tour Prototype Milled #1-35.5"-5* loft-74*Lie

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Looks like they are going with the Rickie Fowler route...

My thoughts exactly; it looks like they either let Fowler and Poulter pick their color scheme or maybe a kindergartener. The Baffler fairway would look pretty pimp if it didn't have the neon green lines on the top.

 

I do think I might pick up a Long Tom in 8*.

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My thoughts exactly; it looks like they either let Fowler and Poulter pick their color scheme or maybe a kindergartener. The Baffler fairway would look pretty pimp if it didn't have the neon green lines on the top.

 

I do think I might pick up a Long Tom in 8*.

 

I won't be buying one, but I did have a crazy demo experience with the Long Tom. The launch monitor claimed I got something like an 8-10MPH ballspeed bump when I put the Long Tom against a standard length driver. It didn't feel as ridiculously long as I thought it would either. All that said, my driver game is about minimizing damage, not driving par 4's, so no Long Tom for me.

Follow me on Twitter: @MattSaternus

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All that said, my driver game is about minimizing damage, not driving par 4's, so no Long Tom for me.

I went that route last year, with a 43.5" driver and I didn't hit any more fairways than if I tried to hit it 300+ with a 46.5". My idea is if I wanna play from the fairway, I just leave the driver at home and play a 3W into the fairway all day long. I'm going to play a long course Friday and I'm gonna hit 3W all day and see what I shoot, that will probably help me decide whether I get a new driver or 3W.

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Interesting decision not to offer the Long Tom in anything greater than 10*--in effect, it's probably a case of saving hackers from themselves, although you'd think the "added distance" hook would be particularly attractive to the high-lofted demographic. Does extending the shaft out to 48" (or, FOAR FEETZ!) have an impact on launch angle that makes a higher loft impractical or unnecessary?

Cleveland Black 10.5*

Ping G15 4W

Cleveland Mashie 18*

Cleveland Mashie 23*

Ping G15 5-W

Eidolon 51*

Ping G20 SW

Mizuno/Bettinardi BC-01

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They are putting all their eggs into one small basket. Younger Rickie Fowler type guys. I don't think their execution is very good for a big company. Sure the site is professionally designed, but it has no wow factor except for the orange color. Orange is not even a very popular color overall - the site is just different, not breathtaking. Trendy looking sites can still pack a big punch and this one doesn't. I see this as the inevitable conclusion to running out of ideas for technology and only having big marketing campaigns to sale goods.

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I think its a very very good commercial approach from Cobra.

 

They know they have no chance to change older golfers mentality towards Taylormade or Callaway (I'm talking about the old average golfer who buys every new driver expecting to increase the 20 more yards lol).

 

So, should they compete in such already crowded market? I guess they are trying to play on the junior's spot. Younger kids love Fowler, and love orange-lime green- aqua stuff. Why not target them? Now that their "idol" Tiger is almost done, there is a big market for younger players who try to separate themselves from their grandpa´s Titleist clubs.

 

If kids grow up playing Cobra, there is a big change their "mature" set might be a cobra as well. So, give the kids good performing clubs which look like they want, and they will buy the older version as well.

 

Pretty smart move in a difficult business..

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I like the site and appreciate one marketing strategy in particular. They have placed the "distance" driver in it's own unique category. Instead of sneaking another .5 or 1" onto their stock driver for distance purposes, they have implicitly said if you really want 20+ additional yards, here is the only way to do it with clubs alone.

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Is this year going to be the "Year of the Cheese". I'm sorry but RocketBallz and the Amp line looking like a Walmart special, something is wrong with the market research. Maybe I'll be proven wrong but I just can't see people buying Neon golf clubs.

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Is this year going to be the "Year of the Cheese". I'm sorry but RocketBallz and the Amp line looking like a Walmart special, something is wrong with the market research. Maybe I'll be proven wrong but I just can't see people buying Neon golf clubs.

 

Cobra is clearly reaching out to a specific demographic; the younger, Rickie Fowler club. I expect they'll do well, but I do worry that if they go too hard after a specific demographic they may do so to the exclusion of all others.

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Is this year going to be the "Year of the Cheese". I'm sorry but RocketBallz and the Amp line looking like a Walmart special, something is wrong with the market research. Maybe I'll be proven wrong but I just can't see people buying Neon golf clubs.

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I think its a very very good commercial approach from Cobra.

 

They know they have no chance to change older golfers mentality towards Taylormade or Callaway (I'm talking about the old average golfer who buys every new driver expecting to increase the 20 more yards lol).

 

So, should they compete in such already crowded market? I guess they are trying to play on the junior's spot. Younger kids love Fowler, and love orange-lime green- aqua stuff. Why not target them? Now that their "idol" Tiger is almost done, there is a big market for younger players who try to separate themselves from their grandpa´s Titleist clubs.

 

If kids grow up playing Cobra, there is a big change their "mature" set might be a cobra as well. So, give the kids good performing clubs which look like they want, and they will buy the older version as well.

 

Pretty smart move in a difficult business..

 

Not to hijack the thread, but...

 

Xamilo, to address your point about their targeted marketing demographic, while I understand that based off of their flash and sponsored tour players their going after the young crowd, I struggle to see how this is a viable product strategy for the modern reality of Golf. Teenagers, in general, do not have the money or desire to purchase a set off golf clubs unless they have achieved a higher level of proficiency in the game. With said proficiency there would seem to be a desire for higher performing clubs, brands which commonly include, Titleist, Mizuno, Taylormade etc. When they are younger, their parents would have to buy the clubs or they would receive hand me downs. Again, at this stage any club would have to be cheap and if cobra's prices are right, I could see them gaining an edge here. This would inherently be a small market though (How often do you see a crowd of teenagers going to Golfsmith for example), with limited possibilities for growth due to their lineup. IMO a progressive lineup similar to Callaway except with Fowler as the initial draw in for the emerging junior/20's golfer would be the smart move...

 

 

One other point - If they gained this market share, they would simultaneously gain the stigma of beginner clubs - an idea that they in part convey through their new marketing as, to look at their Iron line up for a second, they all qualify as Game Improvement. This, in my opinion, severely limits their opportunities for a continued customer loyalty due to the reasons posted above.

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