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2022 Titleist Official New AVX Golf Ball Launch


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TITLEIST INTRODUCES THE NEW AVX GOLF BALL

Longer distance, improved short game spin, very soft feel

 

Fairhaven, Mass. (January 19, 2022)  Titleist introduces the third generation of its AVX golf ball, improving upon short game spin and control, increasing driver distance, and providing even softer feel. The original AVX was engineered by Titleist in 2018 as a performance alternative to its flagship Pro V1 and Pro V1x by offering the lowest flight, lowest spin and softest feel of the three premium offerings. The new AVX reflects further advancements in the brand’s industry-leading multi-component technology with additional breakthrough results for golfers who prioritize distance and extremely soft feel in a urethane covered golf ball.

Flight, Spin, and Feel are three key performance attributes we evaluate during our green-to-tee fittings and golf ball selection,” said Frederick Waddell, Director of Golf Ball Product Management, Titleist. “AVX provides a low flight, low spin, exceptionally soft feel alternative to Pro V1 and Pro V1x. With these three golf balls, plus Pro V1x Left Dash, every golfer that prioritizes performance can find a precise fit for their game.”

“With new AVX, we focused on what AVX golfers are asking for: improving upon the already incredible distance and feel that golfers love, while enhancing greenside spin,” added Waddell. “We achieved this by softening the urethane cover to achieve greater short game performance, while adding a new core formulation for speed, and new aerodynamics for flight stability and more distance.”

AVX is a premium, technologically advanced golf ball, and the golfers who play it choose AVX because it gives their specific game a performance advantage.

“All components of a golf ball are connected when it comes to performance,” said Mike Madson, Director of Aerodynamics and Research Engineering, Titleist. “When we set out to increase distance and enhance greenside spin, we looked at every layer of the golf ball for improvements. New AVX includes improvements to the core formulation, cover and aerodynamics. The dimple pattern is an area of constant innovation.  We continuously design and test new dimple configurations so we can match an aerodynamic pattern specific to the golf ball construction. With AVX, the 348 catenary dimple pattern is optimized specifically for the low flight window of AVX to produce maximum distance.”

2022_AVX_3.jpg

2022 AVX PERFORMANCE AND TECHNOLOGY: The NEW Titleist AVX golf ball has been reengineered to deliver unmatched performance in a low compression, multi-layered construction through proprietary core, cover and aerodynamic technologies:

 NEW REFORMULATED CORE generates high speed and low long game spin to drive more distance with exceptionally soft feel.

-  Increases stiffness of the outermost portions of the core

-  Keeps the center of the core soft

-  Incrementally decreases driver and long game spin

-  High Flex Casing layer promotes high ball speed and low spin on long shots for enhanced distance

 

 NEW SOFTER COVER contributes to increased greenside spin and control.

-  Specific formulation developed by Titleist R&D, and precisely and exclusively cast by Golf Ball Operations.

-  Increases the soft (urethane cover) over hard (high flex casing) differential which contributes to improved short game and greenside spin.

 

 NEW 348 TETRAHEDRAL CATENARY AERODYNAMIC DIMPLE PATTERN delivers a piercing, low trajectory while providing a consistent ball flight on all shots.

-  7 dimple sizes

-  Part of the Pro V1 and Pro V1x evaluations that started in 2013

-  The new pattern is longer and more consistent

-  Designed exclusively for the low flight window of AVX

 TitleistAVX_2.jpg

PRICE AND AVAILABILITY: $49.99 MAP | AVX is offered in both white and high optic yellow, and will be available in golf shops worldwide beginning February 4, 2022. AVX golf balls can also be customized through the My Titleist customizer at:  https://www.titleist.com/custom

MANUFACTURING EXCELLENCE: AVX is made by Titleist associates at the company’s state-of-the-art Ball Plant 3 manufacturing facility in New Bedford, Mass. to the highest performance and quality specifications in the industry. By owning every step of the golf ball making process, Titleist ensures the most consistent performance ball to ball, and dozen to dozen.

TITLEIST GOLF BALL FITTING AND EDUCATION: The Pro V1, Pro V1x, Pro V1x Left Dash and AVX are differentiated based upon flight, spin, and feel. Compared to the flagship Pro V1, the new AVX flies lower, spins less and feels softer for most golfers. AVX has similar spin off driver and long irons and lower spin on short irons and wedges. Golfers are encouraged to determine for themselves which TITLEIST is best for them, and offers four different options to get fit:

  • Online Golf Ball Selection Tool
  • Golf Ball Internship Program
  • Virtual Consultations
  • Tour Level Fitting

To learn more and find the best option for you, visit:  https://www.titleist.com/fitting/golf-ball-fitting

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:titelist-small: TSR2 10.0 HZRDUS Red CB 6.0 

:titelist-small: TSiR2 10.0  Tensei Blue X ink 55g 

:titelist-small: TSR2 16.5 PX Evenflow 5.5 60 g 

:titelist-small: TSi1 20 and 23 degree hybrids Aldila Ascent Shafts R

:titelist-small: T200 5-GW SteelFiber I80 

:titelist-small: SM8 48F/54/58 D Grinds 

:scotty-cameron-1: Select 5.5 Flowback 35" 

:titelist-small: ProV1X Play number 12

 

 

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$50 feels kinda steep for these, IMO. 

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In my  :wilson_staff_small:  carry bag:
:callaway-small: Mavrik Max 10.5* R Flex Evenflow RipTide
:cleveland-small: Hy-Wood
:cleveland-small: Launcher 5h
:wilson_staff_small: D7 6i-GW
:cleveland-small: CBX 54* & 58*
:cleveland-small: Huntington Beach #10
:bridgestone-small: e12 Contact
 

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7 minutes ago, russtopherb said:

$50 feels kinda steep for these, IMO. 

Yeah, Especially with ProV's selling for $49 on many retail sites now, even though they are MSRP of $52 I believe.,   I guess they could have gone with $44 but, I think there are two thoughts.   Not wanting to bastardize the sale of Tour Speeds and also staying with the thought that AVX really is another ProV despite the different name.   

Those are just my thoughts as a ball consume and someone that tries to figure out pricing strategies, not anything I've heard officially. 

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:titelist-small: TSR2 10.0 HZRDUS Red CB 6.0 

:titelist-small: TSiR2 10.0  Tensei Blue X ink 55g 

:titelist-small: TSR2 16.5 PX Evenflow 5.5 60 g 

:titelist-small: TSi1 20 and 23 degree hybrids Aldila Ascent Shafts R

:titelist-small: T200 5-GW SteelFiber I80 

:titelist-small: SM8 48F/54/58 D Grinds 

:scotty-cameron-1: Select 5.5 Flowback 35" 

:titelist-small: ProV1X Play number 12

 

 

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Yeah the price seems high, but not as high as the Tour Speeds. I think the Tour Speeds are way too high, there is not enough of a discount to drop down and play those. Just pay for the ProVs.

Are any tour players using the AVX? Not that it matters to me but it would legitimize them as a premium alternative to ProV1/x.

I typically like a harder golf ball but I actually enjoy playing these because they don't feel as soft as Chromesoft which I don't like at all.

 :taylormade-small: M6 12* Oban Kiyoshi Purple 65g stiff

:titelist-small: TS2 16.5* HL Oban Kiyoshi Purple 75g stiff

:ping-small:  G410 Hybrid 19* Tour stiff 

:ping-small: i210 KBS tour stiff 4-GW

:cleveland-small: 54* RTX Zipcore

:ping-small: 58* glide 3.0

:taylormade-small:  TP Black Copper Juno 34in

Oncore elixr or Snell MTBx

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When's the price drop on the current model??? 😜

Take Dead Aim

Driver: PXG 0211 10.5* 

Fairway: Titleist 917 F3 15*

Hybrid: Adams Idea Pro Boxer Gold 18*

Irons: Titleist 714CB 4-PW

Wedges: Vokey SM5 & SM6 50/54/58

Putter: SeeMore X2 Costa del Mar

Ball: Srixon Z-Star

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23 minutes ago, TBS said:

Yeah the price seems high, but not as high as the Tour Speeds. I think the Tour Speeds are way too high, there is not enough of a discount to drop down and play those. Just pay for the ProVs.

Are any tour players using the AVX? Not that it matters to me but it would legitimize them as a premium alternative to ProV1/x.

I typically like a harder golf ball but I actually enjoy playing these because they don't feel as soft as Chromesoft which I don't like at all.

Last I heard, there was one LPGA player playing the AVX, but no PGA or Korn Ferry players with the AVX. 

:titelist-small: TSR2 10.0 HZRDUS Red CB 6.0 

:titelist-small: TSiR2 10.0  Tensei Blue X ink 55g 

:titelist-small: TSR2 16.5 PX Evenflow 5.5 60 g 

:titelist-small: TSi1 20 and 23 degree hybrids Aldila Ascent Shafts R

:titelist-small: T200 5-GW SteelFiber I80 

:titelist-small: SM8 48F/54/58 D Grinds 

:scotty-cameron-1: Select 5.5 Flowback 35" 

:titelist-small: ProV1X Play number 12

 

 

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I'll probably try the new AVX's just to see how they've changed, but I tried them last year and didn't really care for them.  Although with them costing $50 they would have to be really good in order to change from the ProV's, and I just don't see that happening.  

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Softer feel is interesting. I thought the last release was a little soft.

More green side spin is a good thing and last release was an improvement over the original but wasn’t as good as the Prov1, better than prov1x left dash

Interesting that they don’t list the Prov1 left dot in their balls. Leads me to think it’s not going to be a normal release like left dash

 

Driver: PXG 0811 X+ Proto w/UST Helium 5F4

Wood: TaylorMade M5 5W w/Accra TZ5 +1/2”, TaylorMade Sim 3W w/Aldila rogue white

Hybrid: PXG Gen2 22* w/AD hybrid

Irons: PXG Gen3 0311T w/Nippon modus 120

Wedges: TaylorMade MG2 50*, Tiger grind 56/60

Putter: Scotty Caemeron Super Rat1

Ball: Titleist Prov1

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Titleist-AVX-golf-ball-4.jpg

 

Is it me, or does that look a bit off? 2-4 o'clock shallow, 8-10 o'clock thick? 

Mixed bag... Mizzy irons, Callaway Woods, Vokey Wedges, Odyssey putter

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1 hour ago, RickyBobby_PR said:

Softer feel is interesting. I thought the last release was a little soft.

More green side spin is a good thing and last release was an improvement over the original but wasn’t as good as the Prov1, better than prov1x left dash

Interesting that they don’t list the Prov1 left dot in their balls. Leads me to think it’s not going to be a normal release like left dash

 

As someone that got 2 sleeves to test, they do spin more. I am a drop hop stop with V1X and other balls (and that's what happened when I would drop a V1X using same club, same greens, same day when testing last week in Boca), but these? I was able to get backwards spin on the green. Like many feet worth. I actually had to go beyond the pin on many shots for it to spin back after landing in the middle, and having them roll back to the front, or roll off (or into the traps) sometimes. 4 birds on the back once I figured THAT out. My brother wasn't too happy...  yet said this is the best he'd seen me play. I'll take it after 35 years playing golf with him! 

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Mixed bag... Mizzy irons, Callaway Woods, Vokey Wedges, Odyssey putter

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I’ve always like the AVX and seem to play well with it.   May have to actually buy a sleeve and try them out.  

Driver:  :ping-small: G400 Max 9* w/ KBS Tour Driven
Fairway: :titelist-small: TS3 15*  w/Project X Hzardous Smoke
Hybrids:  :titelist-small: 915H 21* w/KBS Tour Graphite Hybrid Prototype
                :titelist-small: 915H  24*  w/KBS Tour Graphite Hybrid Prototype        
Irons:      :honma:TR20V 6-11 w/Vizard TR20-85 Graphite
Wedge:  :titleist-small: 54/12D, 60/8M w/:Accra iWedge 90 Graphite
Putter:   :seemore-small: mFGP2

Backups:  :taylormade-small:TM-180, :odyssey-small: Milled Collection RSX 2, Bellum Winmore 787, logo-horizontal-black.svg Directed Force 2.1 

Member:  MGS Hitsquad since 2017697979773_DSCN2368(Custom).JPG.a1a25f5e430d9eebae93c5d652cbd4b9.JPG

 

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2 hours ago, Imp said:

Titleist-AVX-golf-ball-4.jpg

 

Is it me, or does that look a bit off? 2-4 o'clock shallow, 8-10 o'clock thick? 

Nope,  but maybe my eyes are bad, but looks consistent all the way around to me.

 

:titelist-small: TSR2 10.0 HZRDUS Red CB 6.0 

:titelist-small: TSiR2 10.0  Tensei Blue X ink 55g 

:titelist-small: TSR2 16.5 PX Evenflow 5.5 60 g 

:titelist-small: TSi1 20 and 23 degree hybrids Aldila Ascent Shafts R

:titelist-small: T200 5-GW SteelFiber I80 

:titelist-small: SM8 48F/54/58 D Grinds 

:scotty-cameron-1: Select 5.5 Flowback 35" 

:titelist-small: ProV1X Play number 12

 

 

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I cant wait to try these. I play the 2020 AVX which fits my game (naturally high ball flight) like a glove. If there is a tiny more greenside spin while maintaining the low spin low ballflight, Titleist will have a winner for me.

Driver: TaylorMade SIM2 driver with Fujikura Ventus Blue 6X

3 wood: Taylormade SIM2 Max Driver with Fujikura Ventus Blue 7X

3 iron: Taylormade Sim UDI Diamana shaft

4-PW: Taylormade P790 Dynamic gold 105 VSS

GW: Cleveland CBX 50*

SW/LW: Taylormade MG3 Raw 54* and 58*

Putter: Odyssey 2 ball Ten Triple Track

Ball: Titleist AVX

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On my '22 list of "to try".  Some interesting claims in the write-up, my mileage may vary.  

  • '22 AVX
  • Srixon Diamond
  • '22 Chrome Soft LS

Will be comparing against my premium gamer (left dash), and lower cost gamer (Maxfli Tour).  We'll see.  

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  • Titleist TSR3 9* (A2 setting) Driver - Otto Phlex PLB 45 "L"
  • Srixon ZX 3W & 5W
  • Titleist TSi2 5 Hybrid
  • TaylorMade Stealth 5-PW
  • Titleist Vokey SM9 50-08, 54-10 & 58-08
  • Scotty Cameron Special Select Newport 2.5
  • Maxfli Tour / Titleist AVX
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In all honesty, I think you're seeing the end of the AVX line with this release. As mentioned in the article, it feels like this and Left Dot can fill a similar space for Titleist on store shelves, and with the popularity of the limited Left Dot release, I could totally see that ball replacing AVX as leading to a Pro V1 only named lineup in 2023 once materials are more readily available.

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In a :ping-small: Hoofer Lite bag

 :mizuno-small: ST180, 10.5, Kuro Kage Silver TINI Dual Core 60-S 

:callaway-small: Epic Flash Sub Zero, 15*, Kuro Kage Silver TINI Dual Core 60-S 

:755178188_TourEdge: CBX119 18* Hybrid, Project X Evenflow Blue, 6.0

:mizuno-small: JPX 921 Hot Metal Pro 4-P, Nippon 950GH Stiff Flex

 :cleveland-small: CBX Zipcore 50* (bent to *49) and RTX Zipcore Tour Rack 54* (bent to *55), DG 115 Spinner, Tour Issue

 :cleveland-small: Smart Sole 4.0 C, DG 115 Spinner, Tour Issue

 SIK Golf Flo-C

:srixon-small: Z-Star XV Divide

 

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7 hours ago, Imp said:

Titleist-AVX-golf-ball-4.jpg

 

Is it me, or does that look a bit off? 2-4 o'clock shallow, 8-10 o'clock thick? 

The cover appears brighter on the left, which makes it appear thicker. Probably the lighting. 

14 of the following:

Ping G425 Max

Callaway Epic Max 5 wood

Cobra F9 Speedback 7/8 wood set at 23.5 degrees

Callaway Epic Max 11 wood

PXG 0311P Gen. 3  6-GW

PXG 0211 5-GW

PXG 0211 sand wedge bent to 53 degrees

Maltby M Series+ 54 degree

Ping Glide 3.0 Eye2 58 degree

Ping Glide 3.0 60 degree

Evnroll ER2

Ping Sigma 2 Anser

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On 1/19/2022 at 9:15 AM, russtopherb said:

$50 feels kinda steep for these, IMO. 

Titleist premium balls (Prov1, Prov1x, -Prov1x, Prov1 Left Dot, AVX).  The AVX stands for the Alternative to the ProV1 and the Prov1X.  So I would say they are in line in the pricing.  I always stock up in the spring when you can purchase four dozen for the price of three thru Titleist's promotion and their accounts.  (Great deal at $37.50, during the promotion, based of MSRP $50.00.)      

Titleist

DRIVER - TSi3 10.75* - Fujikura Speeder 661 TR S   

FAIRWAY - TSi2 15.75* - Fujikura Motore Speeder VC 6.1 S

HYBRID - 816H1 19.0* - Fujikura Motore Speeder HB 8.8 Tour Spec S

HYBRID - 818H1 23.0* - Fujikura Motore Speeder HB 8.8 Tour Spec S

IRONS - T300 (2019) - 5-W - True Temper AMT Red 107g-95gm R300

WEDGES - VOKEY SM9 - 52.08F, 56.10S - True Temper AMT Red 94gm R300                                      Backup Wedge - VOKEY SM7 - 58.12D (Snow flaked "Z" ) - N.S. PRO 950GH R300       

***  GolfPride MC+4 Midsize Grips  (all woods/irons/wedges) 

PRIMARY PUTTER -  2020 CAMERON SPECIAL SELECT CUSTOM  - 35" Newport 2 w/GolfPride SNSR 104 Grip                                                                                                                                                    

Backup Putter - 2022 PING - 35" PLD - Black Matte Milled Anser w/ GolfPride SNSR 104 Grip

GOLF BALL - TITLEIST - 2023 Prov1s

GOLF BAG - TITLEIST - Black Cart 14 and Midsize Tour Bag Black/Black/Red w/name and TT logo 

Footjoy | Mike Fay GolfGolf Glove, Shoes, Apparel and Outerwear 

Industry Day at the Range - Bushnell Optics Rangefinder - Pro XE

 

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8 minutes ago, ChuckZ said:

Titleist premium balls (Prov1, Prov1x, -Prov1x, Prov1 Left Dot, AVX).  The AVX stands for the Alternative to the ProV1 and the Prov1X.  So I would say they are in line in the pricing.  I buy mine in the spring when you can purchase four dozen for the price of three thru Titleist and their accounts.  Great deal.  

Rumor is that deal is dead for this year in case you or anyone is thinking of ordering balls.

Havnet had official confirmation yet but have been told by two shops 

Driver: PXG 0811 X+ Proto w/UST Helium 5F4

Wood: TaylorMade M5 5W w/Accra TZ5 +1/2”, TaylorMade Sim 3W w/Aldila rogue white

Hybrid: PXG Gen2 22* w/AD hybrid

Irons: PXG Gen3 0311T w/Nippon modus 120

Wedges: TaylorMade MG2 50*, Tiger grind 56/60

Putter: Scotty Caemeron Super Rat1

Ball: Titleist Prov1

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