Taylormade - Launches Hockey Stick!?

[GolfSpy_X]

CCM and TaylorMade Collaborate to Launch the RBZ Hockey Stick

Montreal, PQ-based CCM is working with Carlsbad, CA-based TaylorMade to establish CCM as the leader in hockey product innovation. The collaboration between the two brands will be focused on bringing industry-leading TaylorMade performance technologies to CCM hockey sticks, demonstrating CCM's commitment to technology, research and development.

 

“Our relationship with TaylorMade will be a game-changer for CCM,” said Philippe Dubé, General Manager of Reebok-CCM Hockey. “TaylorMade is a clear leader in product innovation in sporting goods and we are very excited to collaborate with them to bring some of their leading technologies to the most legendary hockey company in the industry.”

 

The first product to be unveiled as a result of this relationship is the CCM RBZ hockey stick. This brand new stick developed in collaboration with TaylorMade composite engineers features a revolutionary blade technology. NHL Rookie of the Month Gabriel Landeskog of the Colorado Avalanche has been using a limited edition version of the stick in all-white since early March. He and fellow National Hockey League rookie sensation Ryan Nugent-Hopkins of the Edmonton Oilers will be using the stick for the remainder of the season.

 

"Reebok-CCM and TaylorMade share the same passion for delivering high performing equipment played by the most demanding athletes using technical and innovative approaches," said Benoit Vincent, Chief Technology Officer, TaylorMade.

 

The CCM RBZ stick and all of its technologies will be officially introduced on June 22, 2012 at the NHL Entry Draft in Pittsburgh with the retail launch to follow later in the year.

 

 

Read more: http://www.timescolo...l#ixzz1ow1oACLS

[JMiller]

i thought you were joking at first, but i guess not, I used to play ice hockey in my youth, always preferred the all wood sticks. But as with any sport technology evolves. That is kind of cool 2BH.

[MmmmmmBuddy]

RocketPuckz???

[TWShoot67]

I used the Canadien Ice Hockey sticks that were made of all wood. They were numbered in a series that was denoted by lie angle so it is a little similar to golf. when I played they had all different series such as the 5001,6001,7001. Also they were one of the first aluminum sticks w/replaceable wood blade. Now these sticks today are so light and amazing materials I wish I could still play the game. The CCM sticks where a little lighter then the KOHO's heavy all wooden sticks when I played. But when I played I preferred the all wooden Canadiens or the CCM's. I could go through 1-2 a game. But I loved them they had great snap. I'll bet these sticks are in the 200 range or maybe even higher. When I played in early 80's having a 200.00 hockey stick was rare, but I had one.......

[GolfSpy WD]

I played when I was younger too. The marketing isn't much different (hit shots harder and straighter) and right up TM's alley.

[Tha Living Legend]

Adidas must own Reebok or something.

[Golfmanufaktur]

That's right - Reebok is part of the adidas company. They were bought a couple of years ago.

 

Regards,

Michael

[hammy1983]

They are marketing this product with CCM which doesnt bare the RBK name. They treat the companies seperate for the most part. CCM's stick line is not the greatest. They were late to the show after the vapor and the synergy came out and are light years ahead of CCM. I hope this works for CCM but unless they sign some big names I dont think this is going to help too much. Judging by it being used my RNH it is either going to be a high end stick to go up against the tops from bauer and easton or RNH's stick is just labelled RBZ and the actually stick will be more affordable for the average Joe who plays. I can see them releasing a whole line of these sticks as they already have 2 full lines of sticks but who knows.

[sallyboy715]

The CCM RocketBladz