Adams Announces Idea Tech V4 Hybrids and Irons

[Tony Covey MGS]

I just received the latest press release from Adams golf. They've announced the new V4 Hybrids and Irons. The real news here is what Adams is calling Cut-Thru Technology. Basically somebody done cut the velocity slot all the way through to the other side of the club.

 

What this reportedly accomplishes is a 67% increase in CT (coefficient of time), raising the CT number to 240, which is basically what you'd find in today's driver. With the previous velocity slot found in the A12 OS hybrids, Adams achieved a comparably small (yes still impressive) 20% boost in CT.

 

My understanding is that we should have samples soon. You can bet I'll be sharing my thoughts as soon as I hit them. Until then, here's the blah, blah, blah with video goodness

 

 

PLANO, Texas – September 12, 2012 – Adams Golf, the industry leader in hybrid and hybrid iron technology, has taken another leap forward in producing high-performance, easy-to-hit playability for a wide range of golfers with the introduction of the Idea Tech V4 hybrids and irons. The latest refinement in Velocity Slot Technology features a revolutionary Cut-Thru design that produces the same CT levels to that of a driver. “With refined Velocity Slots, we were able to produce a CT around 240, which is what golfers will find in today's drivers,” said Justin Girard, Senior Design Engineer. “This is something the industry hasn't seen in a standard stainless steel hybrid. The increased CT is going to deliver a higher launch angle and higher ball speeds. Golfers will quickly notice that these hybrids are as hot as their

driver.”

 

Cut-Thru Technology

With continuous refinements being made in club design, and specifically for hybrid design, the technology has evolved quickly, and never more apparent than with the Idea Tech V4 hybrids. This new design has Velocity Slots in the crown and sole of the club, and also features a channel that is literally cut through the head of the club from the top slot to the bottom allowing for even more face deflection. It was important to seal the slots in order to be compliant with USGA regulations, so the Idea Tech V4 hybrids feature a TPU insert which also improves the feel and give the hybrids a very crisp sound similar to that of an iron.

Unprecedented Performance

Designers are able to optimize Velocity Slots Technology in the Idea Tech V4 hybrids by isolating each slot shaping parameter, including the thru-slots resulting in the maximized CT. With the introduction of the original Velocity Slot Technology in the Idea a12 OS hybrids, engineers saw an increase in CT of 20% vs. the Idea Tech V3 hybrids. With the use of Thru Slots in the new Idea Tech V4 hybrids, engineers have achieved an increase in CT of 67% to levelsonly seen before in today's titanium drivers, but done in a stainless steel hybrid. In addition to the hotness of the face, the Idea Tech V4 uses a multi-material construction featuring tungsten heel/toe perimeter weighting in the long irons provides optimal CG location for increased forgiveness & higher launch.

Two Distinctive Set Options

Because the Tech V4 is offered in two distinct sets featuring high-performance stainless steel, a forged iron set and an all-hybrid set, the V4 covers a wide range of golfers anywhere from the single handicap golfer to the higher handicap golfer who is looking to launch the ball higher and gain more distance. The forged set features a 3H, 4H, 5H and 6-iron through PW using forged 8620 carbon steel with nickel plating. The all-hybrid set is 4H through GW. Both sets feature a premium PVD finish for a non-glare, sleek look.

Models, Pricing and Availability

The Idea Tech V4 Iron sets will have a manufacturer suggested retail price (MSRP) of $899.99 (steel) and $1099.99 (graphite). The Idea Tech V4 Hybrids will have an MSRP of $249.99. They will be offered in right and left hand in light, regular and stiff flexes. The Idea Tech V4 all-hybrid set will also be offered in a set specifically designed for women featuring a satin finish. The Idea Tech V4 hybrids and irons will be shipping from Adams Golf at the end of September.

Available Models:

Idea Tech V4 Hybrids: 2H – 17 degree 3H – 19 degree 4H – 22 degree 5H – 25 degree 6H – 28 degree 7H – 32 degree

Idea Tech V4 Hybrid Irons Forged Set: 3H-5H, 6-PW

Idea Tech V4 All Hybrid Set: 4H-GW (Men's and Women's)

Adams Golf, the maker of the #1 Hybrid on Tour, is driven to develop innovative products to allow golfers of all skill levels to enjoy the game of golf. Adams Golf produces and sells golf equipment under the Adams Golf and Yes! Putters brands. For more information, please visit www.adamsgolf.com or shop.adamsgolf.com.

[TwoSolitudes]

Pretty strong lofts on those. Longer shafts too? No doubt a 19* 3H will go further than my 21* 3H, but I hope there is more to the technology than just that.

 

I kind of get the feeling that the TM crew is casting its shadow over Adams with this emphasis on the perception of distance over every thing else. Ill try them, but I am not expecting much.

[msp1404]

this sounds like great idea for a hybrid if you are looking for pure distance. I on the other hand need a hybrid to be under control and feel like a more forgiving iron. This cut through slot would be a great addition to a 3 or 5 wood because those are more distance clubs rather than control clubs.