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2013 Nike Covert Driver


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Covert? Is that really what that says?

 

Seems like the perfect driver for a Golf Spy.

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I like the name...I'll be curious if the market at large likes it or not. Though I guess the name has little to do with it..much more to do with how it's sold. Rocketballz is obviously stupid, but people say it proudly now because it was marketed well. Covert could be badass or it could be lame...ball's in Nike's court.

Follow me on Twitter: @MattSaternus

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One possibility - the latest teaser pic that looks a bit like a weight port, could actually be a sensor related to the data collection device patent that made the news earlier this year.

 

http://www.buffalonews.com/apps/pbcs.dll/article?AID=/20120913/BUSINESS/120919604/1005

 

The world's largest maker of sporting goods obtained a patent Sept. 4 to put data-collecting sensors in golf club heads to improve personalization. In one scenario, the analysis of a swing is shown on a display screen embedded on the back of the club's head. That would make getting fit for golf clubs faster and more precise, the company said.
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It's 11/5!

Spit it out, Nike!

:cobra-small: SpeedZone 9* w/ Aldila Rogue Silver 60 S
:callaway-small: X2 Hot 3 Deep 14.5* w/ Aldila Tour Green 75 S
:taylormade-small: JetSpeed 5W 19* w/ Matrix Velox T 69 S OR :adams-small: Super LS 3H 19* w/ Kuro Kage Black 80 S
:mizuno-small: JPX919 Forged 4-PW w/ Modus3 105 S
:titelist-small: Vokey SM7 50/08F, 54/14F & 58/08M w/ Modus3 115 Wedge
:EVNROLL: ER1 34" w/ SuperStroke Fatso 2.0
MfleKCg.jpg Pro / 9dZCgaF.jpgH2NO Lite Cart Bag / :Clicgear: 3.0 / :918457628_PrecisionPro: NX7 Pro LRF

My reviews: MLA Putter // Titleist SM7 // PING i500 // PuttOUT

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I just landed in Orlando. Getting an in person look later today.

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Are you there yet? Are you there yet? Are you there yet? Are you there yet? :lol:

:cobra-small: SpeedZone 9* w/ Aldila Rogue Silver 60 S
:callaway-small: X2 Hot 3 Deep 14.5* w/ Aldila Tour Green 75 S
:taylormade-small: JetSpeed 5W 19* w/ Matrix Velox T 69 S OR :adams-small: Super LS 3H 19* w/ Kuro Kage Black 80 S
:mizuno-small: JPX919 Forged 4-PW w/ Modus3 105 S
:titelist-small: Vokey SM7 50/08F, 54/14F & 58/08M w/ Modus3 115 Wedge
:EVNROLL: ER1 34" w/ SuperStroke Fatso 2.0
MfleKCg.jpg Pro / 9dZCgaF.jpgH2NO Lite Cart Bag / :Clicgear: 3.0 / :918457628_PrecisionPro: NX7 Pro LRF

My reviews: MLA Putter // Titleist SM7 // PING i500 // PuttOUT

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I'm here. Just went down to the conference area, but nothing laying around where I could get a look at it.

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Orlando rather then Oregon? Interesting.

 

There are pic's up on the USGA site now, though I suspect T's will blow them out of the water.

 

Also, with that name as cheesy as it is, as long as they perform, I will require a set.

I laught at your claims to fight a zombie apocalypse when most of you can't stand up to a Spider

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Nike posted on their Twitter:

 

Nike Golf Europe ‏@NikeGolfEU

 

At midnight GMT tonight we will be posting from our Global Innovation Summit. Expect 1st reveal images around 00:20. pic.twitter.com/y39gveE1

 

So 6 more hours to go!

:cobra-small: SpeedZone 9* w/ Aldila Rogue Silver 60 S
:callaway-small: X2 Hot 3 Deep 14.5* w/ Aldila Tour Green 75 S
:taylormade-small: JetSpeed 5W 19* w/ Matrix Velox T 69 S OR :adams-small: Super LS 3H 19* w/ Kuro Kage Black 80 S
:mizuno-small: JPX919 Forged 4-PW w/ Modus3 105 S
:titelist-small: Vokey SM7 50/08F, 54/14F & 58/08M w/ Modus3 115 Wedge
:EVNROLL: ER1 34" w/ SuperStroke Fatso 2.0
MfleKCg.jpg Pro / 9dZCgaF.jpgH2NO Lite Cart Bag / :Clicgear: 3.0 / :918457628_PrecisionPro: NX7 Pro LRF

My reviews: MLA Putter // Titleist SM7 // PING i500 // PuttOUT

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Saw something about 7PM EST so that would match up.

 

Looks like Cink has one of these in the bag at Disney according to various people.

I laught at your claims to fight a zombie apocalypse when most of you can't stand up to a Spider

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Saw something about 7PM EST so that would match up.

 

Looks like Cink has one of these in the bag at Disney according to various people.

 

The event starts at 6:30, so yeah...that's probably about right.

 

The launch was originally supposed to be in Manhattan at a studio in Soho. Hurricane Sandy messed that up, and Nike adapted quickly.

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Fair enough. Orlando is, other then Vegas the easiest place to get flights to.

 

Quick in and out or are you staying to shmooze with the industry. You know, maybe hit up Cleveland while you're there... ;)

I laught at your claims to fight a zombie apocalypse when most of you can't stand up to a Spider

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I know it's not what everybody is waiting to see, but it's a start. A Nike gym back with a dozen of the new 2013 balls, a red Nike Storm-Fit jacket and some other stuff was just dropped off at my room.

 

I triple checked the bag. There definitely wasn't a driver in there.

Nike-1.jpg

Nike-2.jpg

Nike-3.jpg

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That's cool T, its like a teaser, to get you in the mood for bigger and better things. It's funny how this whole marketing machine works - I'm just reflecting on the fact that prior to this iteration I have never even considered looking at a Nike driver. I'm really interested in at least the idea of this one though.

Thanks for being there for us T!

Brad

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That's cool T, its like a teaser, to get you in the mood for bigger and better things. It's funny how this whole marketing machine works - I'm just reflecting on the fact that prior to this iteration I have never even considered looking at a Nike driver. I'm really interested in at least the idea of this one though.

Thanks for being there for us T!

Brad

 

This si definitely an interesting release. Over the last couple of years Nike hasn't been among the biggest buzz builders (lead up hype is really TaylorMade's domain), but Nike has done a good job building a decent amount of hype without going completely over the top. No doubt the will he won't he with Rory didn't hurt. And while Tiger isn't THAT Tiger anymore, he still moves the needle with the best of them.

 

Of course, i happen to believe that Nike makes among the very best drivers in golf, so I'm personally very excited to see what this one is all about.

 

I'll be in break out sessions all day tomorrow with the various product teams, so I should come back with a solid idea of what Nke is all about for 2013.

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