Jump to content
GolfSpy Barbajo

Interesting Experiment With The Wife...

Recommended Posts

Figured the title would get your attention...

 

Was trying to explain to my wife why I have so many golf clubs in the house yesterday, and we got to talking about advertising. She's a disinterested non-partisan when it comes to clubs, so I whipped out a couple of copies of Golf and GD to look at ads.

 

She was immediately drawn to all the TMAG ads -- loved 'em. Hated the Titleist ads and was so-so on the Callaway and Nike ads.

 

On the R1 ads -- she liked how the graphics on the club, which were also prominent in the ad, made her thing of a golf swing. She liked Dustin Johnson, too. Said the ad looked like action and seemed more about playing the game as opposed to just showing F&B's of the club

 

On the RocketBladez ads - same feeling - she liked that there was action going on, it seemed exciting. More pictures than words, but the words were meaningful when she read them. She liked the picture of Sergio, too (should I be worrying about this?"

 

Titleist ads - extremely boring. Picture of the club, a couple of cutaways and a lot of text about the features & benefits. Didn't make her want to learn more.

 

Nike - big picture of the Covert driver - as a novice she had no idea of the significance and there's was nothing there that would make her want to pay any attention to it.

 

Callaway - this is where it got interesting. The picture of Phil didn't do anything for her (now I really need to worry - my physique is more Mickleson than Garcia), she thought it was too dark and still too wordy. Even though the shot of Phil was an action shot, it was too dark. She said golf is an outdoor game and the ads should be bright and focus more on the playing of the game rather than just the club. She thought Callaway's ads were way better than Titleist's or Nike's, but not nearly as eye-catching or as impactful as TMAG's. Visually interesting is way more important that statistics, facts and figures.

 

Now if you'll excuse me, gotta go hit the gym and get rid of the man-boobs.

  • Like 6

Share this post


Link to post
Share on other sites

That was great Barbajo! Manufacturers would probably PAY to get that kind of feedback.

Share this post


Link to post
Share on other sites

That was great Barbajo! Manufacturers would probably PAY to get that kind of feedback.

Very interesting....going to test my wife later too.

Share this post


Link to post
Share on other sites

So I read all that to learn that TMag is kicking ass in the advertising arena. Who would have thunk it?:lol:

Share this post


Link to post
Share on other sites

So I read all that to learn that TMag is kicking ass in the advertising arena. Who would have thunk it?:lol:

 

Lololol

Share this post


Link to post
Share on other sites

...She liked Dustin Johnson, too...

 

Now if you'll excuse me, gotta go hit the gym and get rid of the man-boobs.

 

 

I like DJo too :D

 

Um... you mean working on the "other type of muscle" right?

 

BTW, great insight but totally different point of view than when I started. Very interesting though! :)

Share this post


Link to post
Share on other sites

So I read all that to learn that TMag is kicking ass in the advertising arena. Who would have thunk it?:lol:

 

I was pretty shocked, too!

Share this post


Link to post
Share on other sites

Barbajo--what does your wife think of the Cobra ad on page 67 of the Mar 13 issue of Golf Digest???

 

I was a little unsure about sharing that one with her, but I figured "what the hell, you only live once." Surprisingly, she thought it was definitely eye catching, since sex gets your attention. But it was way too obvious - would have been even better if she was wearing just a little more while swinging a club. BTW -- took me about 15 to 20 careful views of the ad to figure out that A: it was for Cobra and B: it was for a contest to win a round of golf with Blair. Took a while to get to the text rolleyes.gif

 

Opinions on the Ping multi-page ad -- WAYYYY to technical and too wordy. Seriously, has anyone bothered to actually read all the stuff in that fold-out ad? I've glanced through it but that's about it.

 

Worst ad in the magazine - the Cleveland ad for The New Face of Spin. It's an essay in two-page ad form -- kinda like those 2-page disclaimers they include in the Viagra ads. Not that I've read them...

Share this post


Link to post
Share on other sites
Posted (edited)

Need help in writing a coursework on the marketing in industry discipline. Topic: Segmentation of the market of consumer enterprises by demographic and geographical principles. Who will deal with it? Should I apply to services like https://edureviewer.com/resume/dragonresume-com-review/ or is it all a scam? Who can shed a light on such a question?

Edited by hojoos

Share this post


Link to post
Share on other sites

Could it also be a demographics thing? Taylormade and Cobra seem to push that younger flare more than all the other companies with titleist doing those kinds of ads the least. Players that Titleist at least traditionally has hooked don’t mind those ads while Taylormade is trying to get the younger crowd perhaps. Makes me think a little bit of a Phoenix open vs. Masters kind of feel.


Sent from my iPhone using MyGolfSpy

  • Like 1

Share this post


Link to post
Share on other sites

Boy what a clickbait headline 😜

Interesting to read thoughts from 6 years ago on the advertising.  I believe the timing of this post and the ad were about 6 months into the Harry Arnett and Hashtag Chad era of Callaway.  So they were just getting going and Taylor Made was at or near its peak if it's big claims of 17 more yards and the White driver in the R1 etc. 

Then there was Nike 😳

  • Like 2

Share this post


Link to post
Share on other sites
6 hours ago, Golfspy_CG2 said:

Boy what a clickbait headline 😜

 

and yet this is the first time I've seen it................what's wrong with me😂

  • Haha 1

Share this post


Link to post
Share on other sites
3 hours ago, perseveringgolfer said:

and yet this is the first time I've seen it................what's wrong with me😂

Well to be fair to yourself, the thread is 6 years old, and only got bumped yesterday afternoon by what looks to be a spammer.   If it had happened today, i would have thought @Golfspy_studque was back to his old #throwbackthursday doings 😀

  • Like 1

Share this post


Link to post
Share on other sites
24 minutes ago, Golfspy_CG2 said:

Well to be fair to yourself, the thread is 6 years old, and only got bumped yesterday afternoon by what looks to be a spammer.   If it had happened today, i would have thought @Golfspy_studque was back to his old #throwbackthursday doings 😀

PHEW! thought my Senior moments were becoming more frequent 😂

  • Like 2

Share this post


Link to post
Share on other sites

Noticed the thread date a bit late but it’s still relevant.
How did the gym work in last 6 years?


Sent from my iPhone using MyGolfSpy

Share this post


Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.


×
×
  • Create New...