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Interesting Experiment With The Wife...


GolfSpy Barbajo
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Figured the title would get your attention...

 

Was trying to explain to my wife why I have so many golf clubs in the house yesterday, and we got to talking about advertising. She's a disinterested non-partisan when it comes to clubs, so I whipped out a couple of copies of Golf and GD to look at ads.

 

She was immediately drawn to all the TMAG ads -- loved 'em. Hated the Titleist ads and was so-so on the Callaway and Nike ads.

 

On the R1 ads -- she liked how the graphics on the club, which were also prominent in the ad, made her thing of a golf swing. She liked Dustin Johnson, too. Said the ad looked like action and seemed more about playing the game as opposed to just showing F&B's of the club

 

On the RocketBladez ads - same feeling - she liked that there was action going on, it seemed exciting. More pictures than words, but the words were meaningful when she read them. She liked the picture of Sergio, too (should I be worrying about this?"

 

Titleist ads - extremely boring. Picture of the club, a couple of cutaways and a lot of text about the features & benefits. Didn't make her want to learn more.

 

Nike - big picture of the Covert driver - as a novice she had no idea of the significance and there's was nothing there that would make her want to pay any attention to it.

 

Callaway - this is where it got interesting. The picture of Phil didn't do anything for her (now I really need to worry - my physique is more Mickleson than Garcia), she thought it was too dark and still too wordy. Even though the shot of Phil was an action shot, it was too dark. She said golf is an outdoor game and the ads should be bright and focus more on the playing of the game rather than just the club. She thought Callaway's ads were way better than Titleist's or Nike's, but not nearly as eye-catching or as impactful as TMAG's. Visually interesting is way more important that statistics, facts and figures.

 

Now if you'll excuse me, gotta go hit the gym and get rid of the man-boobs.

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What's in the bag:
 
Driver:  :titelist-small:TSi3  
FW Wood: PXG Gen4 2-wood
Hybrids:  PXG Gen4 18-degree
Utility Irons: :wilson_staff_small: Staff Model Utilities 18, 21, 24*
Irons:; PXG 0211; :Hogan: Pro Combo; :benhogan-small:FTX Combo;:benhogan-small:'99 Apex Plus; :benhogan-small:'99 Apex blades; :macgregor-small: 2010 VIP irons; :macgregor-small: VIP 1025 V-Foil MB/CB; 

Wedges:  :cleveland-small: RTZ ZipCore: :benhogan-small:Riviera 52-56-60
Putter: :scotty-small: Newport Special Select;  :edel-golf-1:  Willamette,  :bettinardi-small: BB8; :wilson-small: Buckingham; MATI Monto

Ball: :bridgestone-small: Tour B X; :srixon-small: Z-STAR XV; :wilson-small: Triad

Stat Tracker/GPS Watch: :ShotScope:


 
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That was great Barbajo! Manufacturers would probably PAY to get that kind of feedback.

Very interesting....going to test my wife later too.

BIRDIE COACH & MENTOR, FIRST TEE GREATER HOUSTON
HDCP: 12.0 (GHIN: 3143312)
In my bag, March 2021
:titelist-small: TS2 Driver Hzrdous Smoke Shaft (Stiff Flex)
:titelist-small: TS2 Hybrids  Mitsubishi Tensei Shaft (Stiff Flex)
:mizuno-small:  MP-59 5-PW; KBS Tour (Regular Flex)
 :callaway-small: PM Grind Wedges
:bettinardi-1:  Putter

:bridgestone-small: 2020 TOUR B XS
Sun Mountain Cart Bag
:Clicgear: 4.0 Push Cart (I'm walking 9 outta 10 rounds!!)

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Oh....and good luck with the man-boobs. You could always wear one of Costanza's "Bro's"

BIRDIE COACH & MENTOR, FIRST TEE GREATER HOUSTON
HDCP: 12.0 (GHIN: 3143312)
In my bag, March 2021
:titelist-small: TS2 Driver Hzrdous Smoke Shaft (Stiff Flex)
:titelist-small: TS2 Hybrids  Mitsubishi Tensei Shaft (Stiff Flex)
:mizuno-small:  MP-59 5-PW; KBS Tour (Regular Flex)
 :callaway-small: PM Grind Wedges
:bettinardi-1:  Putter

:bridgestone-small: 2020 TOUR B XS
Sun Mountain Cart Bag
:Clicgear: 4.0 Push Cart (I'm walking 9 outta 10 rounds!!)

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LOL great post. And like BK said good luck with the man boobs.

MY BAG-

Driver- Taylormade SLDR 12* (Speeder 7.2vc tour spec S)

3 Wood- Taylormade R11(bimatrix prototype S)

3 Hybrid- Ping I20(stock S)

Irons-Taylormade Tour Perferred MC ( C Taper S)

Wedges- 50, 54, and 58 SCOR4161( KBS)

Putter-Taylormade Ghost Corza.

 

All Left Handed!

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ROFL!!!

What's In The Bag

Driver :titelist-small:

Titleist 913 D2 10.5* (set to 9.75* / Neutral) 46" Paderson KINETIXX Kevlar Green - R

Fairway Wood

Tom Wishon 949 MC 16.5* Fujikura Speeder 569-A

Hybrid  :cleveland-small: Hibore 22* Aldila VS Proto Blue

Irons  :ping-small: G series 5-P

Wedges :ping-small:Glide 54* SS / 60* TS - SCOR 53*

Putter     :nike-small: Nike Method 001 / P2 Reflex grip 35"

Ball

Master Grip Tour C4

Bag

Datrek DG Lite  

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Barbajo--what does your wife think of the Cobra ad on page 67 of the Mar 13 issue of Golf Digest???

Nonchalant putts count the same as chalant putts.

In my Ogio Ozone XX Cart Stand Bag:

Ping G400 10.5 Deg Driver, stock Stiff shaft
TM Rocketballz 19 Deg 5 Wood, stock Matrix Osik Stiff shaft
TM Rocketballz Stage 2 21 Deg Tour 4 Hybrid, Rocketfuel 80h Stiff shaft 

Callaway Apex CF 16 Irons, 4-P, Stiff Shafts
 
Scor 48 and 55 degree wedges.  
Renegar 60 Deg Steel Shaft Lob Wedge

TM Ghost Spider Si 38" Counterbalanced Putter

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So I read all that to learn that TMag is kicking ass in the advertising arena. Who would have thunk it?:lol:

 

Driver:      :taylormade-small:   Stealth Plus 10.5° on Mitsubishi  Kai’li  6S

Fairway:   :mizuno-small:  ST190 5w  On Project X Hzrdus Yellow

                     :ping-small:  G425MAX 7w  and 9w  on Graphite Design Tour AD DI 7S

 Hybrid:    :ping-small:  G425MAX  5H  and  6H and 7H   on   TENSEI Blue 7S

Irons:     :cobra-small: King MB Black 8-P on KBS Tour Black Smoke 

Wedges: :mizuno-small: MP T5 Black 5 ES21 54° & 60° on KBS Hi Rev 2.0 

Putter:    :EVNROLL: ER5B

Balls:      :titelist-small: Pro V1 :taylormade-small: TP5x 

Shoes:     :footjoy-small:  

Range Finder: :918457628_PrecisionPro: Precision Pro  NX7 Pro

All grips are BestGrips Micro-Perforated

 

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...She liked Dustin Johnson, too...

 

Now if you'll excuse me, gotta go hit the gym and get rid of the man-boobs.

 

 

I like DJo too :D

 

Um... you mean working on the "other type of muscle" right?

 

BTW, great insight but totally different point of view than when I started. Very interesting though! :)

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So I read all that to learn that TMag is kicking ass in the advertising arena. Who would have thunk it?:lol:

 

I was pretty shocked, too!

 

What's in the bag:
 
Driver:  :titelist-small:TSi3  
FW Wood: PXG Gen4 2-wood
Hybrids:  PXG Gen4 18-degree
Utility Irons: :wilson_staff_small: Staff Model Utilities 18, 21, 24*
Irons:; PXG 0211; :Hogan: Pro Combo; :benhogan-small:FTX Combo;:benhogan-small:'99 Apex Plus; :benhogan-small:'99 Apex blades; :macgregor-small: 2010 VIP irons; :macgregor-small: VIP 1025 V-Foil MB/CB; 

Wedges:  :cleveland-small: RTZ ZipCore: :benhogan-small:Riviera 52-56-60
Putter: :scotty-small: Newport Special Select;  :edel-golf-1:  Willamette,  :bettinardi-small: BB8; :wilson-small: Buckingham; MATI Monto

Ball: :bridgestone-small: Tour B X; :srixon-small: Z-STAR XV; :wilson-small: Triad

Stat Tracker/GPS Watch: :ShotScope:


 
Follow @golfspybarbajo

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Barbajo--what does your wife think of the Cobra ad on page 67 of the Mar 13 issue of Golf Digest???

 

I was a little unsure about sharing that one with her, but I figured "what the hell, you only live once." Surprisingly, she thought it was definitely eye catching, since sex gets your attention. But it was way too obvious - would have been even better if she was wearing just a little more while swinging a club. BTW -- took me about 15 to 20 careful views of the ad to figure out that A: it was for Cobra and B: it was for a contest to win a round of golf with Blair. Took a while to get to the text rolleyes.gif

 

Opinions on the Ping multi-page ad -- WAYYYY to technical and too wordy. Seriously, has anyone bothered to actually read all the stuff in that fold-out ad? I've glanced through it but that's about it.

 

Worst ad in the magazine - the Cleveland ad for The New Face of Spin. It's an essay in two-page ad form -- kinda like those 2-page disclaimers they include in the Viagra ads. Not that I've read them...

 

What's in the bag:
 
Driver:  :titelist-small:TSi3  
FW Wood: PXG Gen4 2-wood
Hybrids:  PXG Gen4 18-degree
Utility Irons: :wilson_staff_small: Staff Model Utilities 18, 21, 24*
Irons:; PXG 0211; :Hogan: Pro Combo; :benhogan-small:FTX Combo;:benhogan-small:'99 Apex Plus; :benhogan-small:'99 Apex blades; :macgregor-small: 2010 VIP irons; :macgregor-small: VIP 1025 V-Foil MB/CB; 

Wedges:  :cleveland-small: RTZ ZipCore: :benhogan-small:Riviera 52-56-60
Putter: :scotty-small: Newport Special Select;  :edel-golf-1:  Willamette,  :bettinardi-small: BB8; :wilson-small: Buckingham; MATI Monto

Ball: :bridgestone-small: Tour B X; :srixon-small: Z-STAR XV; :wilson-small: Triad

Stat Tracker/GPS Watch: :ShotScope:


 
Follow @golfspybarbajo

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  • 6 years later...

Could it also be a demographics thing? Taylormade and Cobra seem to push that younger flare more than all the other companies with titleist doing those kinds of ads the least. Players that Titleist at least traditionally has hooked don’t mind those ads while Taylormade is trying to get the younger crowd perhaps. Makes me think a little bit of a Phoenix open vs. Masters kind of feel.


Sent from my iPhone using MyGolfSpy

  • Like 1

Right Handed

4.5 handicap

Driver: Nike Vapor Flex with Mitsubishi Rayon Fubuki ZT60x5ct S-flex shaft and stock grip.

3-Metal: Nike VRS 15 degree with Mitsubishi Rayon tour issue Diamana S73x5ct X-flex shaft and GolfPride MCC midsize Black/White grip.

Irons: Ben Hogan PTx 22, 26, 30, 34, 38, 42, 46 degrees standard length and lie with KBS Tour-V stiff shafts and GolfPride MCC midsize Black/White grips.

Wedges: Ben Hogan TK15 54, 58 degrees with KBS Tour-V X-flex shafts and GolfPride MCC midsize Black/White grips.

Putter: Nike Method Converge B1|01 with Superstroke Flatso 2.0 grip.

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Boy what a clickbait headline 😜

Interesting to read thoughts from 6 years ago on the advertising.  I believe the timing of this post and the ad were about 6 months into the Harry Arnett and Hashtag Chad era of Callaway.  So they were just getting going and Taylor Made was at or near its peak if it's big claims of 17 more yards and the White driver in the R1 etc. 

Then there was Nike 😳

  • Like 2

:titelist-small: TSi1 Aldila Ascent 40G shaft

:titelist-small: TSi2 18 FW with GD AD IZ 6 Shaft

:titelist-small: TSi1 20 and 23 degree hybrids Aldila Ascent Shafts R

:titelist-small: T300 5-P Tensei  R flex shaft 1/4 long 

:titelist-small: SM8 48F/54/58 D Grinds 

:ping-small: Tyne 4 

:titelist-small: ProV1X Play number 12

 

 

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6 hours ago, Golfspy_CG2 said:

Boy what a clickbait headline 😜

 

and yet this is the first time I've seen it................what's wrong with me😂

  • Haha 1

Driver     Awaiting NEW Driver (after 10 yrs)  
4 Wood   Callaway Big Bertha Steelhead plus 4+  :callaway-small: Callaway shaft in 'Firm' flex

Hybrid     Titleist 910H 19*    :titelist-small:   Diamana ahina 'flower' shaft in 'S'

Irons         Mizuno MP18SC 4-PW   :mizuno-small:  N.S Pro Modus3 Tour 105 in 'S'

Wedges    Callaway Mack Daddy forged in black 50* and 54*  :callaway-small:   KBS Tour in 'R'

Putter        'YES' Tracy 11 C groove 34.5"

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3 hours ago, perseveringgolfer said:

and yet this is the first time I've seen it................what's wrong with me😂

Well to be fair to yourself, the thread is 6 years old, and only got bumped yesterday afternoon by what looks to be a spammer.   If it had happened today, i would have thought @Golfspy_studque was back to his old #throwbackthursday doings 😀

  • Like 1

:titelist-small: TSi1 Aldila Ascent 40G shaft

:titelist-small: TSi2 18 FW with GD AD IZ 6 Shaft

:titelist-small: TSi1 20 and 23 degree hybrids Aldila Ascent Shafts R

:titelist-small: T300 5-P Tensei  R flex shaft 1/4 long 

:titelist-small: SM8 48F/54/58 D Grinds 

:ping-small: Tyne 4 

:titelist-small: ProV1X Play number 12

 

 

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24 minutes ago, Golfspy_CG2 said:

Well to be fair to yourself, the thread is 6 years old, and only got bumped yesterday afternoon by what looks to be a spammer.   If it had happened today, i would have thought @Golfspy_studque was back to his old #throwbackthursday doings 😀

PHEW! thought my Senior moments were becoming more frequent 😂

  • Like 2

Driver     Awaiting NEW Driver (after 10 yrs)  
4 Wood   Callaway Big Bertha Steelhead plus 4+  :callaway-small: Callaway shaft in 'Firm' flex

Hybrid     Titleist 910H 19*    :titelist-small:   Diamana ahina 'flower' shaft in 'S'

Irons         Mizuno MP18SC 4-PW   :mizuno-small:  N.S Pro Modus3 Tour 105 in 'S'

Wedges    Callaway Mack Daddy forged in black 50* and 54*  :callaway-small:   KBS Tour in 'R'

Putter        'YES' Tracy 11 C groove 34.5"

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Noticed the thread date a bit late but it’s still relevant.
How did the gym work in last 6 years?


Sent from my iPhone using MyGolfSpy

Rick

 

 

Left Hand, 

Driver; Titleist TSi2, Kuro Kage 50 gr R2

5 Wood; Cally Steelhead 

5 Hybrid; Cally Steelhead, Hazardous Vista Pro R2

Irons; Ping G710 6-GW, Recoil 460 R2

Wedges; Titleist S9 54*

Putter; Waaay too many to list

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58 minutes ago, Golfspy_CG2 said:

the thread is 6 years old,

I have to start looking at the dates on these things....

I read Barbajo's post and kept wondering why he was showing his wife ads from very old magazines, but went with it, and even liked the post, then noticed the date.

  • Like 2

Driver:  :callaway-small:Epic Speed 9* (set -1) Mitsubishi MMT 70X
3W: :bridgestone-small: Tour B JGR 15* Recoil 460ES
3H, 4H: :bridgestone-small: Tour B JGR 19*, 23* Recoil 780ES
4-AW:  :bridgestone-small: Tour B JGR HF2 Modus3 Tour 105
SW: :cleveland-small: Zipcore Black Satin 54*
LW: :cleveland-small: Zipcore Black Satin 58*
Putter: :odyssey-small: Stroke Lab Marxman
Bag: BigMax Dri Active Lite
Ball: :taylormade-small: TP5x Pix
Pushcart: BigMax iQ+

2021 Test - Callaway Epic Speed

 

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