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2014 Callaway Big Bertha Alpha


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The big bertha sounds like a very interesting driver. It's a real shame they price it at $500 because that much adjustability would be perfect for the masses. I understand the concept of not following the leader, but I think that is going to be a mistake for Callaway.

Disagree on all points. The masses do NOT need adjustability. In fact, nobody really needs it. I wonder how many people adjust their drivers on a constant basis. When you get it, set it up to how you like it, and it'll stay that way forever. Sure the adjustability stuff is cool and will sell but

 

The $500 price tag is great considering they said they will NEVER drop the price. They're confident that this is the best driver they've made and the best driver out. That's good enough for me.

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Here's another one out there.......

 

http://www.youtube.com/watch?v=8KUUEAyyxPk

 

 

Can you say Big Bertha Slider?

Driver: Tour Edge Exotics EXS w/Mitsubishi ck Blue regular shaft BACKUP DRIVER: Cobra F8 w/Mitsubishi ck Blue regular shaft  Fairways:  Cobra King F8 3W(14.5*) & 5W(18.5*) w/Mitsubishi ck Blue regular shaft Hybrids: Tour Edge CBX 119 4H(22*)  with Project X Evenflo regular shaft Irons: Wilson Staff D7 5 - PW w/Recoil 460 regular shafts Wedges: Wilson D7 GW(50*) & SW(54*) w/Recoil 460 regular shafts; Cleveland RTX Zipcore(58*) w/True Temper Spinner Wedge steel shaft  Putter: 33" Slotline SSi 693 mid mallet Bag: Cobra Ultralite Cart Bag(Peacoat Blue).

 

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Disagree on all points. The masses do NOT need adjustability. In fact, nobody really needs it. I wonder how many people adjust their drivers on a constant basis. When you get it, set it up to how you like it, and it'll stay that way forever. Sure the adjustability stuff is cool and will sell but

 

The $500 price tag is great considering they said they will NEVER drop the price. They're confident that this is the best driver they've made and the best driver out. That's good enough for me.

 

If adjustability has nothing to do with it, how is this the best driver they've ever made? The face is the same they've used before. I guess the paint scheme is different.

 

My point is the top tier of golfers don't need adjustability because they get custom fit and rarely change, at least not unintentionally. One point of adjustability is to have a driver that grows with you, thus it is good for the masses that try to break 90 or 100. The other purpose of adjustability is fine tuning. However, they are pricing it such that the center weight costs an additional $100. They don't have the hosel that Nike has, so why pay that much more for something unless it blows away the competition? There are plenty of ways to add/reduce rpm once you get into custom shafts, which you do at this price range.

 

The fact is the masses can be fit into a cheaper option that'll more than likely produce results that are just as good. I'd love to be corrected on this, but if lowering CG is the only real claim to fame then they have the SLDR to contend with. If their claim is adjustability the Covert 2.0 beats it. If it's having a higher CG, then there are plenty of other drivers to match that.

 

My intuition is they've priced it nicely for rich folk who don't care. Most new golfers get last years models if they're smart, and there's a $200-300 price gap between those and this one. There will certainly be people who are willing to pay for it, but there is a sweet spot between profit margin and quantity of sales and I'm curious if they are really hitting it. Now, if they lowered the price $100 to start with and said they'd never move that, then these would fly off the shelves.

 

However, that said if they offer a large variety of premium shafts and no surcharge or free color customization, then Callaway very well could have a winner.

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The fact is the masses can be fit into a cheaper option that'll more than likely produce results that are just as good. I'd love to be corrected on this.

Have you ever tried to fit someone for a driver who shoots in the 90-100 range? My guess is no way. You can take someone who shoots 90-100 and fit them for 50 different driver combinations on 50 consecutive days.

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Have you ever tried to fit someone for a driver who shoots in the 90-100 range? My guess is no way. You can take someone who shoots 90-100 and fit them for 50 different driver combinations on 50 consecutive days.

 

That's exactly my point though. Something that adjustable is more likely to fit them in 3 months or a year than something static.

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Looks like I'll be hitting these suckers with Harry Arnette in early Feb. ought to be fun, he and I have had this bantering going on since the pics of the prototype came out and him being an Atlanta guy this led to that and the gauntlet was thrown down and, well, it's on. Lol

In The Bag
Driver: TaylorMade M2 (2017) w/ Project X T1100 HZRDUS Handcrafted 65x 
Strong 3 wood: Taylormade M1 15* w/ ProjectX T1100 HZRDUS handcrafted 75x
3 Hybrid: Adams PRO 18* w/ KBS Tour Hybrid S flex tipped 1/2"
4 Hybrid: Adams PRO 20* (bent to 21*) w/ KBS Tour Hybrid S flex tipped 1/2"
4-AW: TaylorMade P770 w/ Dynamic Gold Tour Issue Black Onyx S400

SW: 56* Scratch Tour Dept(CC grooves) w/ Dynamic Gold Spinner
LW: 60* Scratch Tour Department (CC grooves) w/ Dynamic Gold Spinner
XW: 64* Cally XForged Vintage w/ DG X100 8 iron tiger stepped
Putter: Nike Method Prototype 006 at 34"

Have a ton of back-ups in all categories, but there are always 14 clubs in the bag that differ depending on the course and set-up. Bomb and gouge. Yes, I'm a club gigolo.

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Looks like I'll be hitting these suckers with Harry Arnette in early Feb. ought to be fun, he and I have had this bantering going on since the pics of the prototype came out and him being an Atlanta guy this led to that and the gauntlet was thrown down and, well, it's on. Lol

 

Well this is awesome and you sir are very lucky... (so so lucky...) 

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  • 1 month later...

Looking forward to these coming to market. I will definitely hit both. Leaning towards the Alpha with the great shaft options I keep hearing will be available. This could be their best offering yet...

Driver: Titleist TSi3 9.0*/Mitsubishi Tensei Raw White 75 x stiff
Fairway: Titleist TSi2 13.5*/Mitsubishi Tensei Raw White 85 x stiff
Hybrid/ Driving Iron: Titleist TS3 19*/ Mitsubishi Tensei CK Pro White 100 x stiff
Hybrid/ Driving Iron: Titleist U510 Project X Hzrdus Smoke 90 x stiff
Irons: Titleist  T200 5-PW Nippon Modus Pro 120 Stiff
Wedges: Vokey SM8 48*F/ TT DG s200
Wedges: Vokey SM8 54*D/ TT DG s200
Wedges: Vokey SM8 58*D/ TT DG s200
Putter: Scotty Cameron Monterey 35"
Ball: Titleist Pro Pro V1

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For those that have gotten to hit these already (as I spoke with Harry and it appears he's backed off our little wager), which of the two are the higher launching?  Which is lower spinning?  I know the flipper allows one to adjust spin from anywhere between 300 and 800 RPM's (high and low numbers I've seen). But I need to know which does which aspect the best/worst before placing an order.

In The Bag
Driver: TaylorMade M2 (2017) w/ Project X T1100 HZRDUS Handcrafted 65x 
Strong 3 wood: Taylormade M1 15* w/ ProjectX T1100 HZRDUS handcrafted 75x
3 Hybrid: Adams PRO 18* w/ KBS Tour Hybrid S flex tipped 1/2"
4 Hybrid: Adams PRO 20* (bent to 21*) w/ KBS Tour Hybrid S flex tipped 1/2"
4-AW: TaylorMade P770 w/ Dynamic Gold Tour Issue Black Onyx S400

SW: 56* Scratch Tour Dept(CC grooves) w/ Dynamic Gold Spinner
LW: 60* Scratch Tour Department (CC grooves) w/ Dynamic Gold Spinner
XW: 64* Cally XForged Vintage w/ DG X100 8 iron tiger stepped
Putter: Nike Method Prototype 006 at 34"

Have a ton of back-ups in all categories, but there are always 14 clubs in the bag that differ depending on the course and set-up. Bomb and gouge. Yes, I'm a club gigolo.

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FYI, you can buy these right now, at least at the Woodlands, Texas Golfsmith. Apparently a competitor in the area sold one and now its free reign on current inventory.

 

My impression. Sounds better than the sldr but doesn't have near the distance as the 430.

@bestgrips   @puttershoes

 

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Use "golfspy" for free shipping on all U.S. orders over $50!
 
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Current ball of choice: 'Stones three three zero.
 
 
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FYI, you can buy these right now, at least at the Woodlands, Texas Golfsmith. Apparently a competitor in the area sold one and now its free reign on current inventory.

 

My impression. Sounds better than the sldr but doesn't have near the distance as the 430.

Oh, I can get my hands on them ordering, no doubt.  But none of the stores here have them out (or didn't last I checked) not even a demo.  So I'd be buying sight unseen and unhit, that's why I asked.

In The Bag
Driver: TaylorMade M2 (2017) w/ Project X T1100 HZRDUS Handcrafted 65x 
Strong 3 wood: Taylormade M1 15* w/ ProjectX T1100 HZRDUS handcrafted 75x
3 Hybrid: Adams PRO 18* w/ KBS Tour Hybrid S flex tipped 1/2"
4 Hybrid: Adams PRO 20* (bent to 21*) w/ KBS Tour Hybrid S flex tipped 1/2"
4-AW: TaylorMade P770 w/ Dynamic Gold Tour Issue Black Onyx S400

SW: 56* Scratch Tour Dept(CC grooves) w/ Dynamic Gold Spinner
LW: 60* Scratch Tour Department (CC grooves) w/ Dynamic Gold Spinner
XW: 64* Cally XForged Vintage w/ DG X100 8 iron tiger stepped
Putter: Nike Method Prototype 006 at 34"

Have a ton of back-ups in all categories, but there are always 14 clubs in the bag that differ depending on the course and set-up. Bomb and gouge. Yes, I'm a club gigolo.

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In our tests, despite having more loft to play with in the samples, on average Bertha actually launched a bit lower than Alpha (realistically the difference is margin of error type stuff) , however; it spun more. Alpha is the better of the two...$499 is ludicrous, but it makes sense given the plan Callaway is trying to execute.

 

FYI...additional "Pro" models have made an appearance on the USGA conforming list. I'd wager anything that Callaway will bring them to retail due to their impending popularity on tour. So if you think you might want a 440cc model with a tour-inspired CG placement, sit on your hands and wait. I'll be anything but shocked when the story sounds like it did when 3Deep came out.

 

You're going to see Callaway release new products at a rate some will find alarming. Production runs will be smaller; effectively making some of the product Limited Edition (even though they won't call it that). Some product will sell out and will not get a 2nd production run.The goal is to maintain high margins, and generate interest (and sales) by always having something new to talk about.

 

I expect TaylorMade will counter with something (White SLDR the likely near term surprise). And then counter again...and again, and the wheels keep turning.

 

Right now Callaway's primary focus should be (and I believe it is) on the balance sheet, which means if TMaG starts the whole discount thing again, Callaway will get beat up a little (market share, units sold), but what we've seen for '14 suggests they're more focused on the big picture (balance sheet again, and to a large extent consumer perception). Marketshare is an artificial construct, profits are what matter and that's Callaway will chase this season.

 

Ok...wandered off topic there. Back to you.

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I sure loved the sound of the alpha at contact. The numbers didn't make want to buy anything but the sounds was beautiful. The sales guy tried to really entice me into buying which I thought was odd seeing that it hasn't even launched yet.

 

The three wood was really sweet. Love the look at setup.

@bestgrips   @puttershoes

 

Best Grips is a second generation family business specializing in golf grips! We are the home of the only made in the USA (Texas to be specific) genuine leather golf grips and head covers. No fancy words, pictures or endorsements with BestGrips.com, just the best performing golf grips money can buy!

 

Check out the new site (www.bestgrips.com)!
Use "golfspy" for free shipping on all U.S. orders over $50!
 
What's in my BG custom club glove staff bag? Click here.
 
Current ball of choice: 'Stones three three zero.
 
 
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