T400, is Titlist first iron in the super game improvement category. Titlist cannot expect, high sales in their first foray into this segment.
The super game improvement segment is the largest segment of golfers and hopefully more players will realize, they need super game improvement equipment like these. Therefore making the super game improvement the largest market segment in Golf.....This segment is currently underserved.
The Cobra F Speed is more accurate.
The Ping P710 is a great iron (mistake they made was to make it black).
If Titlist brings out a more accurate and much better T400 they will take this market by storm.... ( TSI 400 !!??)
They need to put a lot of effort into this segment and if they get it right it will be their biggest selling segment.