First and foremost, great topic. It is so hard to change these biases and prejudices. I definitely have a positive bias towards Taylormade woods - PXG, Mizuno, Titleist, and Taylormade irons and wedges. I have had two experiences with Callaway and neither were all that good so I am prejudice against them. Anything Ping just doesn't really fit my eye so I write them off immediately. Outside of those, I will give everything a shot especially in the putter domain.