Also finally nice to see a company that has felt the pain of price increases all across the industry and realizes that a polo shouldn't cost $140. Use good materials, cut out the middle men in the process to reduce margins stacking on margins, and make it easy to buy directly...seems so simple, yet we don't have enough of it.
Next step for them is to add fit to their sizing...Medium Slim vs. Medium Stocky are two very different things, and I'd love to see a brand try to tackle that. I do realize that it means inventory costs may go up a bit, but if it means they can do a FIFO model with suppliers maybe we wait a little longer for our threads, which I'd be happy to for something that fits! I don't need my polo in 24 hours, I need it to fit well. 🙂