I would say at face value, yes golf apparel is too expensive for a lot of people. I personally don’t buy anything new/ from department stores. I always buy my clothes at Ross/ tj maxx/ Marshall’s. I also shop at thrift stores occasionally with my wife. But golf has traditionally been a sport for people who are more affluent, so I get why golf apparel companies charge so much, because that is their target market. Also, the price of everything nowadays is more expensive. But like anything, you can golf on a budget. My bag is from goodwill and I bought my clubs used from a local golf shop.