After reading the article, IMO, the first kiss of death came when they sold out to AMF. That company seems to have a knack for ruining or almost ruining storied names from the past. They almost completely killed Harley Davidson.
I'm going through the same thing right now, trying out different "spinnier" 3 pc. urethane balls but, I keep going back to my trusty Fifty Elite. It does everything I want it to do.
Currently, I've been trying out the Wilson Staff Triad, Top Flite Gamer, Maxfli Tour, & MG Golf c4 senior. I've been using the Wilson Staff Fifty Elite for the last 7 years. It's been difficult to get away from. It does everything I need it to do.