Jump to content
GolfSpy MBP

5 QUESTIONS WITH ARCCOS CEO SAL SYED

Recommended Posts

5 QUESTIONS WITH ARCCOS CEO SAL SYED

 

5WITH-arccos.jpg

 

 

Golf and tech is quickly becoming almost synonymous, with a bevy of products ranging from swing analyzers to GPS watches. The latest craze is instant game tracking technology and it excites me that this weeks 5-ish questions is a chance to pick the mind of Arccos CEO, Sal Syed.

 

Sal Syed.jpeg

 

 

What is Arccos, and what kind of useful information can the average golfer glean from using Arccos?  How will it help their game improve?

 

Arccos is the industry's most advanced performance tracking system.  It incorporates 14 sensors that easily attach to a player's club and pair with our free iPhone app. Once connected, golfers simply play as they normally would and Arccos automatically starts collecting data on distances hit, club averages, driving accuracy, greens in regulation, sand saves, putts and much more. The app also provides GPS yardages for more than 20,000 courses.

 

For the average golfer, this is the first time they will be able to see their game under a microscope and truly evaluate strengths and weaknesses based on incredibly accurate data. They can use the information provided by Arccos to practice the areas of their games that need improvement, leading to lower scores and more fun on the course.

 

AW_black_3sensors.jpg

 

 

It seems everything and everyone can benefit from technology these days, can the average golfer truly understand and extract enough valuable information to improve their game?

 

We're experiencing a time in world history when technology is truly benefiting everyone.  Technological innovation in a variety of industries has made everything more efficient. Our goal with Arccos is to make golfers more efficient.

 

Currently, the average golfer doesn't really know how far they hit the ball. They think they do, but our research shows they are often way off. Conversely, PGA Tour players have the tools at their disposal to know exact yardages for each club and type of shot. Without question, knowing this information has a dramatically positive impact on a player's performance.

 

Additionally, we use the Strokes Gained methodology to unlock a player's “Golf DNA.” We have been taught to measure our skill based on a handicap number, we're a  5, 10, etc. But that doesn't give the full picture. With Arccos we breakdown each player's handicap into five key components – driving, approach, chipping, sand game and putting – assigning a handicap number to each.

 

This breakdown is very important, because once a golfer understands where their weaknesses lie, they can practice that area and quantify results based on if they see an upswing in performance and lower total scores.  Additionally, by helping players understand strengths and weakness, they are far more likely to be motivated to practice and work on the area of their game that needs development.

 

ARCCOS - Billy Horschel 4.jpg

 

 

How do two guys from business management and financial backgrounds (Sal and Ammad) get into the golf technology business?

 

Although I did graduate from Yale with an MBA, my background is working with tech start-ups. With Arccos I saw the opportunity to perfectly combine my two passions for golf and tech.

 

Ammad and I grew up together and have been very good friends for a long time. We went to the same high school and have always been close, so it was a natural fit.

 

I actually introduced Ammad to golf and now he is completely hooked! He is actually doing very well and currently plays to about a 12 handicap. Pretty impressive, considering he only recently took up the sport.

 

Arccos Phone and Club.jpg

 

 

We see many similar products on the market these days such as Game Golf which is almost half your price, why should we be buying Arccos?  What about non-rechargeable batteries adding costs? Do you have plans for a rechargeable version?

 

Other products may be similar on the surface, but the difference between what Arccos provides compared to the competitors is quite substantial. When we developed Arccos, my philosophy was that people are out playing golf to enjoy themselves, not to collect data. Which is why it was imperative that that our system automatically collect information on the user, without his/her direct interaction. Players don't need to adjust their pre-shot routine or tap a third device in order to activate Arccos. Just go play golf.

 

Of course if an Arccos user wanted to check their stats as they play, they can do that. Everything is recorded and displayed instantly. They also have the choice of waiting until after the round to dive into shot tracking numbers and analysis. The experience on the course is as interactive as you want it to be.

 

We also offer GPS functionality, providing distances to the front middle and back of the green.  This eliminates the need for another device or app that serves that purpose.  

 

When it comes to the batteries, using a non-rechargeable battery is actually the cheaper technological solution.  Our testing shows that the batteries used can last roughly 50 rounds, which is about two years for the average players. Beyond that, we're getting more and more efficient when it comes to battery life and should be able to increase battery life over time.  Even if they do need to be replaced, the batteries only cost a few dollars to replace and can be picked up at any drug store or electronics outlet.

 

Arccos-Green-Cap-2.jpg

 

 

What do you say to the purists who insist technology should stay off the golf course?

 

I would definitely consider myself a purist. I've been in love with the game for the past 20 years and have spent countless hours studying course architecture reading about the roots of the game in my spare time. The truth is that technological innovations have always been a big part of golf. Equipment manufacturers are constantly experimenting with new materials or borrowing design cues from the aerospace industry to build clubs, balls and shafts that perform better than the previous generation. 

 

Technology has always enhanced golf and we made sure we created a technology that doesn't get in the way of golf. Arccos adds to the experience, culture and history of the game.

 

The one piece of technology that has been missing from golf until now is the “data revolution.” People want to be able to record their golf life. If you play a round at St. Andrews or Pebble Beach or another world-class establishment you will want to remember exactly how you played each hole. With Arccos we ensure that those memories are with you forever. Our system is only enhancing the experience.

 

https://arccosgolf.com/

 

-----------------------

 

Big thanks to Sal for taking the time to chat with us here at MyGolfSpy

 

AW_iPadmini_iPhone6_black_dashboard_sensors.jpg

AW_iP6_black_1phone_sensors.jpg

Arccos_Sensor_Horiz_SideTilt_white.jpg

 

 

Share this post


Link to post
Share on other sites

Wow - this actually cleared up one of the main issues I had with this system - that the sensors are not rechargeable. My assumption (hazardous things those) was that as an owner I would have to purchase new sensors every two years - it sounds as though they are replaceable batteries, and if I can do this by myself and its only every couple of years then that's awesome!

Share this post


Link to post
Share on other sites

Similar to Game Golf which I've been using happily since last September. I do like that Arccos gives you broken down handicaps for each aspect of the game. That would be cool to see. My only concerns are that the tags for each club are much larger than what Game Golf uses and that you'd have to have your phone on you on every shot to get the most accurate data. Plus the drain on the phone battery.

Share this post


Link to post
Share on other sites

No love for Adroid, no money from me.

Share this post


Link to post
Share on other sites

Very interesting - thanks again for this feature.  It is helpful to see the difference between this system and its competitor as with any technology there are pluses and minuses.  Pluses would include immediate feedback potential and additional data (handicap per each facet of the game) where as minuses might be phone battery drain, more intrusive probe on the end of the club and in my case having to look at my cell phone frequently during the round - I stopped using my phone as a GPS device because I would see a missed call or txt from work show up - I'm playing golf to get away from work.

Share this post


Link to post
Share on other sites

Does anyone know if the Iphone watch will be able to replace the phone as far as being able to leave the phone in the bag or cart and have the watch be with you for shot accuracy?  Currently you have to have the phone in your pocket for best accuracy and always within 30 ft of your shot to register--it would be nice if the watch could replace that necessity of the phone being so close at all times.  Could Arccos explain how the watch will work with Arccos?

Share this post


Link to post
Share on other sites

Does anyone know if the Iphone watch will be able to replace the phone as far as being able to leave the phone in the bag or cart and have the watch be with you for shot accuracy?  Currently you have to have the phone in your pocket for best accuracy and always within 30 ft of your shot to register--it would be nice if the watch could replace that necessity of the phone being so close at all times.  Could Arccos explain how the watch will work with Arccos?

 

I'm not sure if this will completely answer your questions Chad, but I got this in the email inbox this morning:

 

arrcos.jpg

 

Designed to seamlessly interface with the Arccos platform, the Arccos app for Apple Watch helps you connect even closer to your game while on the golf course.

Featuring:

   â€¢ GPS Distances

   â€¢ Club Recommendations (*New!)

   â€¢ Enhanced Shot Editing

   â€¢ Automatic Score Tracking

Already have Arccos? You'll receive an automatic update for your iOS devices so you can immediately begin using Arccos on the Apple Watch.

----

 

This doesn't answer whether the watch will substitute for the phone to ensure accuracy, so there's still that question, but itd be awesome to look down at your watch and have a recommendation of club based on the distance to green AND your ACTUAL average club distance.

  • Like 1

Share this post


Link to post
Share on other sites

Thanks!  I just received that email as well.  Do you know if you have the ability to edit out shots after the round for distance purposes?  For example, if my drive ends up under a tree and I use my 5 iron to punch out 40 yards back into the fairway can I later edit that shot to not count into my 5 iron distances as obviously that distorts the data needed for my average 5 iron distance....

Share this post


Link to post
Share on other sites

Or I use my 7 iron to pitch and run from off the green.....  you understand the dilemma I see with the accuracy of these stats?

Share this post


Link to post
Share on other sites

Arccos needs to put an analysis into their stat keeping that automatically throws out the outliers.  Using some sort of standard deviation breakdown they could easily and automatically remove shots that are outside the scope of the average shot (both short and long).

Share this post


Link to post
Share on other sites

That way my 400 yard drive that ricocheted off the snack shack and bounced three times off the cart path won't over-inflate my averages either:)

Share this post


Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.


  • Daily Deals

  • Sponsors

  • Our Sponsors

     
     
     

  • Member Statistics

    • Total Members
      79,090
    • Most Online
      2,247

    Newest Member
    kewatson
    Joined
  • Similar Content

    • By JonMUSC08
      I am going out on a stretch with this one...
      When we all buy new golf clubs or are in the market for a new club (testing), we head over to our local shop (Dicks Sports, Edwin Watts, PGA Superstore, etc) and request to try the clubs out in the bay with the launch monitors. Of course, how well is the new club going to compare to our existing club. In my personal experience, the employees in the shops always seem annoyed when you ask to try out clubs in the bays; more so if you are a lefty such as myself. That means they have to move the launch monitor sensor to the other side of the mat 🤬. Those of us not on tour or living in the 1% wealth do not have the ability to own a Trackman or GC Quad BUT would still like to utilize those products to test equipment and learn to gap our clubs. Do these 8 new drivers really give me 20 more yards and are much more straight than my existing driver... who knows, but the golf shop guy does not want me spending 3 hours testing all his equipment. Yet he wonders why i do not buy anything after i try one driver and dont get results. Don't be annoyed with me if i ask to try a different driver.
      Here is the dream... A driving range with 2-4 bays rigged with launch monitors. Having top of the line monitors may be quite expensive but something to at least provide sufficient data to help the average or better golfer. By allowing players to learn their yardages and make adjustments will in essence speed up rounds as well. With the popularity of the technology AT the range, players would need to schedule times and pay fees for equipment use. The Arccos system is a great tool to help gap and determine club lengths BUT it takes quite a few rounds to determine all your clubs. Now i can hit 20 shots with each club and get solid data on EACH club. In addition, i can borrow or rent multiple clubs if i am in the market for a new driver, iron set, etc. IDEALLY having newly released equipment AT the  range would be perfect.
      My Golf Spy Community, lets make this happen!
      Make this the new Top Golf or get me in touch with a Top Golf guy to integrate this!
       
    • By GolfSpy Barbajo
      (3) TESTERS Announced

      ARCCOS 360 w/Caddie 2.0
       
       
      Wouldn't it be cool, I mean really cool, to have your own personal caddie following you around for the rest of the summer?
       
      No, it wouldn't be Cheech Marin telling you to stop thinking immortality and starting thinking 7-iron. We're talking about ARCCOS 360 and its newly updated Caddie 2.0. ARCCOS 360 will give you an unfiltered, unforgiving look at the reality of your game, and Caddie 2.0 will help you define the moment instead of letting the moment define you.
       

       
      TESTERS Announced:
       
      ARCCOS believes if you allow Caddie 2.0 to be  your on-course Romeo, you can avoid losing strokes due to bad decisions. It's artificial intelligence, sure, but the info is based on your game, your strengths, your weakness and can be fine tuned to the way you play. 
       
      We need THREE hardcore, dedicated and - most importantly - tech-savvy golfers to use ARCCOS 360 and Caddie 2.0 for the rest of this golf season. Consider it your own personal game-improvement case study: will analytics combined with a virtual caddie help you improve your game and shoot lower scores?
       
      This review opportunity is open to any golfer who plays regularly on this planet (yes, that means any golfer, anywhere in the world) who also uses an iPhone (sorry Android users, Caddie 2.0 is iPhone only at this time). 
       

       
      How To Apply:
       
      This review is a little different from others we've done this year. We're asking for a serious commitment to use and evaluate ARCCOS 360 and Caddie 2.0 for the remainder of the golf season. You'll need to be motivated, detail oriented and tech-savvy, so please make sure to follow the application instructions accurately and completely.
       
      First off, you MUST apply in this thread, and ONLY in this thread. Reading this and then applying in the Blog comments section will do you no good. 
       
      Next, in this thread, please tell us the following:
       
      1. First name
      2. Home state/province and country
      3. Current handicap
      4. Current shot/stat tracking method - if any
       
      We'll be announcing the testers in this thread next week, so make sure to check back to see if you've been chosen. 
       
      CONGRATULATIONS!!
      These three dedicated and lucky members will soon have their own personal caddie calling their shots, and best of all the caddie won't question their decision to listen to it.....Or will it....Guess we'll find out somewhere along the line 
       
      Alfs
      Oaks
      Palvord
       
      Footnote: That group may collectively have the shortest names of any test group ever!!  Congratulations again guys!!
    • By TR1PTIK
      Just wanted to share my experience with Arccos after making the switch from Game Golf Live. I'm sure there have been plenty of reviews for both systems, but I've seen some misinformation floating around on how the Game Golf system works, and a lot of the Arccos reviews I've read often leave me wanting to know more than the author provided. Here goes…
       
      I've been a Game Golf user for a few years now starting with the original GG unit and then upgrading to GG Live once it was released. I've really enjoyed being able to get a more in-depth analysis of my game without having to take a bunch of notes. However, I've long envied the variety of stats offered by Arccos over GG and the only thing keeping me from making the switch was the need to carry my phone in my front pocket. Unlike what many reviews have suggested, GG Live does not require you to carry your phone on you. In fact, you don't even have to take your phone to the course if you don't want – Live works exactly the same as the original device with its own built-in GPS module and NFC tagging, but includes Bluetooth technology to make phone synchronization possible. I usually keep my phone in the cart and tag my shots only going to the phone to make minor adjustments (such as adding penalty strokes) as needed. There are many times I won't look at my phone until after the round and make all my edits immediately prior to posting.
       
      A lot of people give GG flack for the tagging, but I've honestly found the tagging to be helpful in developing a solid pre-shot routine. Also, there's the added benefit of simply tagging a second time if you think you forgot to do it and GG has even developed some new algorithms to detect missed tags and plot them for you – it's not perfect, but it's certainly a welcomed addition.
       
      Arccos of course is a different animal entirely – even though it essentially performs the same functions as Game Golf. Right out of the gate I noticed a considerable difference in the tags and I'm not talking about size, weight, or color. With exception to the putter only, all Arccos tags are indistinguishable from each other whereas GG marks each tag Dr, 3W, H, 4I, 5I, 6I, etc. and even includes some extra tags should you lose one or have extra clubs – here lately I've been using them to conduct club testing. This difference in approach isn't a huge deal as far as initial setup goes and both are fairly painless as long as you follow the instructions. Where I see this becoming an issue is when regripping clubs you would either have to handle one club at a time (start to finish) or re-pair all clubs once the job is done. My solution: I marked each tag with a Sharpie on the bottom (grip) side. This means when the tags are on they look just like they always have, but when I take them out I know which club they belong to.
       
      On the course, Arccos is easy to use, but does require some minor adjustments in the way clubs are handled. I plan to experiment and see how far I can push the limits with this, but the instructions say to carry clubs upside down from bag to ball and ball to bag. They also caution against excessive jarring of the clubs (dropping, bumping, or slamming down in frustration) to prevent an improperly tagged shot. I never experienced any problems with this, but I did have several missed tags including full shots and some putts (tap-ins mainly). I think the full shots may have been missed because some of the tags started to back out. However, these were fairly easy to correct on the fly as well as adjusting pin placement and adding penalty strokes, but I noticed I was looking at my phone quite a bit more than normal. As for the pone, I placed it in my front right pocket and moved my ball marker and repair tool to my left front pocket – not a huge deal just a minor adjustment to get used to.
       
      Post round analysis is what I was really most anxious to see and it did not disappoint (much). I have listened to podcasts and read many magazine interviews with Arccos Founder and CEO Sal Syed. He often states his commitment to providing the amateur golfer with tour level statistics and the mobile app and website are proof of that. Upon review of round stats (using the app), I can see my handicap for Driving, Approach, Chipping, Sand, and Putting which are all derived from applying the strokes gained methodology. I also get a break down of scoring, and a detailed analysis of the five previously mentioned categories and even my pace of play. I could try to describe each screen and method of analysis available, but there are so many I could literally write a small book on it. I will say this much though… My one and only disappointment with the stats provided is how Arccos incorporates strokes gained. They show you which areas need the most work which is great, but I like Game Golf's use of strokes gained just slightly better. Game Golf takes a more direct approach on strokes gained and will automatically display how your performance stacks up against the average scratch golfer. Moreover, Game Golf offers a filter through which you can compare your round to a variety of handicaps (5, 10, 15, 20, & 25 to be exact). You can even compare a recent round to your personal best or a collection of rounds to another group from a year ago if so desired. The ways you can group and filter data are seemingly limitless.
       
      Anyway, I think I've shared quite enough at this point. Like I said earlier, I know others have done extensive reviews of both systems, but just wanted to do a bit of a comparison and discuss what it's like to make the switch. Game Golf Live and Arccos 360 are both great systems and I'd recommend either of them to anyone based on how much they want to use their phone on the course and what kind of stats they want to see. Thanks for reading!!!
       




    • By TR1PTIK
      WARNING: This is a somewhat lengthy post wherein I simply discuss some equipment changes and the reason behind them. I offer some data, but don't dive into launch monitor numbers or anything like that. I'm simply utilizing what knowledge I possess to make the game more enjoyable for myself and wanted to share my experience. Read on and comment if you'd like.
       
      I've been quite happy with my bag for some time now despite knowing that I've given up some distance and certain other luxuries. Finally, I decided it was time for a change and wanted to start with the driver.
       
      My Nike Vapor Pro w/ Aldila RIP a 60 shaft has been an absolute fairway finder compared to the drivers it replaced, but ball speed has always been a touch low. Having worked part-time at a golf course for 8 months gave me some time to demo a few clubs and I was impressed with the latest crop of Ping drivers. Of course, I don't have a ton of money to spend on equipment right now, but the pro had a Ping G LS Tec in 9* w/ Tour 65 Stiff shaft and sold it to me at his cost. I tried the G400 LST with the same shaft and it seemed like a real bomber so the G should be just as good. My mistake.
       
      My experiment with the Ping G failed miserably as it seemed to just spin too low and drop out of the air. During a test round where I alternated between my gamer and the G on each hole, the G found 1/7 (14%) fairways with a maximum total distance of 247 yards and an average of 232. Meanwhile, my Vapor managed 5/7 (57%) fairways with a max of 282 and an avg of 245. As it happens, slow play caused me to join up with a twosome on the 11th hole and one of the gentlemen offered to let me try his G25 after describing my experience with the G. I don't know what loft he handed me or what flex the shaft was - just that it was the stock TFC 189. It took one swing for me to realize that not only was the G a mistake, but my trusted Vapor as well. 
       
      Fast forward a little bit and the G is gone - sold on eBay and shipped it off just today - and I have a 9.5* G25 sitting in my bag with the TFC 189 in stiff flex and an Aldila RIP a 60 to experiment with as well. I took the G25 out on Wednesday and played 18 - 9 holes with the TFC and 9 holes with the Aldila. Over 18 holes I managed 9/14 (64%) fairways with a max of 299 (off the very first tee in soft conditions) and an avg of 253. Looking at each shaft individually, I hit one more fairway with the Aldila than with the TFC, but average distance with the stock shaft was 266 yards vs. 241. More surprising to me was how incredible the TFC felt throughout the swing and at impact compared to the Aldila that I'm so fond of in my Vapor Pro.
       
      In keeping with the theme of mistakes I've made, I've never been satisfied with my Vapor Flex fairway wood and the Vapor Flex hybrid has been touch and go since day one. So, now on order is a Titleist 906F2 w/ Alidla NV 75 Stiff (best fairway I've ever owned and should not have gotten rid of) as well as a Titleist 585 hybrid w/ NV 85 (testing required but definitely prefer the feel over my Nike).
       
      To top it all off, i have finally decided to make the switch from Game Golf Live to Arccos 360. I've long held the position that I would never use Arccos as long as it required having my phone on me at all times, but I've grown tired of waiting for Game Golf to release the new "Pro" version or even release more details. Likewise, their user interface for both the app and the website have gotten long in the tooth. 
       
      So that's it. Those are the changes I will be making and hopefully this is the setup I will continue to play until I can finally afford to get custom fit for a complete new set. Staying in the bag are my Vapor Pro Combo irons (4-PW), Vokey SM5 wedges (52, 56, 60), and my beloved Scotty Futura 6M.
       
      Thanks for reading, hope you enjoyed!
  • Recent Topics

  • Latest from the Blog

  • Happy Birthday Today!

×
×
  • Create New...