Jump to content
Testers Wanted! Titleist SM10 and Stix Golf Clubs ×

Rory McIlroy Win - Worth $14.7 Million For Oakley


GolfSpy_X

Recommended Posts

  • SPY VIP

Rory McIlroy's US Open win was a big victory for his sponsors, including Oakley, which had a branding all over the 22-year-old golf phenom from Northern Ireland.

 

Oakley logos on McIlroy's shirt, collar, belt, pants and glasses yielded $14.7 million in equivalent television advertising time, according to Front Row Marketing, a sponsorship evaluation firm. Due to McIlroy's tremendous lead, and lack of Tiger, McIlroy's sponsors got an incredible amount of branding time.

 

FULL ARTICLE: http://www.cnbc.com/id/43470108

#TruthDigest
 

Link to comment
Share on other sites

And he didn't wear the sunglasses once the entire 4 days...amazing.

 

He did - but like most golfers, they were on the back of his head, and fall off when they doff their caps on the 18th...

Current Handicap (UK)

13.1

 

Current Bag

Cobra S9.1 10.5 + 3W

 

Cobra SZ 3I-9I, PW, GW

 

Vokey 52 & 60

 

Rife 400 Series Half Mallet

Link to comment
Share on other sites

Archived

This topic is now archived and is closed to further replies.

  • Recently Browsing

    • No registered users viewing this page.
×
×
  • Create New...