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Terry Koehler is at it again...

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https://mygolfspy.com/first-look-edison-forged-wedges-by-terry-koehler/

I love his wedges, but at an eventual price of $179 each with only KBS (I don't get along with them) shafts is asking a touch much, IMO. I can get a custom CBX2 with the shaft that I want for the same price.

What do you think?


In the bag:
:taylormade-small: M5 Project X Even Flow Blue 6.0
Fairway: Sub 70 939X 15° Project X Even Flow Blue 6.0
:755178188_TourEdge: CBX 119 19° hybrid Project X Even Flow Blue 6.0
:bridgestone-small: Tour B JGR 4-GW UST Mamiya Recoil 680 F4
:cleveland-small: Smartsole S
:yes-small: Tracy
Bag: 
:Ogio: Alpha Convoy 514
Balls::Snell: MTB-X

Cart: :CaddyTek: CaddyLite ONE Ver. 8

God Bless America🇺🇸, God save the Queen🇬🇧, God defend New Zealand🇳🇿 and thank Christ for Australia🇦🇺!

 

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Not for me. There are plenty more wedges available that offer more customization for less and I don’t tend to suffer from the problems Terry’s trying to solve. If he had come back with something like SCOR I would have been game to try, but I’ll most likely be going back to Vokey or experimenting with Mizuno the next time I make a wedge purchase.

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Driver: Mizuno ST190 9.5* Fujikura Atmos Blue 5S
Fairway Wood: Mizuno ST190 15* Fujikura Atmos Blue 6S
Hyrbrid: Mizuno CLK 19* Fujikura Speeder EVO HB
Irons: Nike Vapor Pro Combo (4-PW) Dynamic Gold Pro S300
Wedges: Bridgestone Tour B XW-1 50*, 54*, & 58* Nippon Modus 3 105
Putter: Scotty Cameron Futura 6m 33"
Ball: Bridgestone Tour B XS
Bag: 2017 Titleist Players 5 Stand Bag

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Based in the profile and whom they are targeting these are not for me. I didn’t get along too well with the TK15s when I had tested them for MGS so these will be a hard pass for sure.


Sent from my iPhone using Tapatalk

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In the Bag for 2020

PXG 0811XF Gen 2 10.5* (set at 9*) AD VR 6x

PXG 0341X Gen 2 15* AD TP 7x

PXG 0317X Gen 2 19* KBS Proto 95x

PXG 0311T Gen 3 4-6 KBS $ Taper 130

PXG 0311 ST 7 - PW KBS $ Taper 130

PXG 0311 Sugar Daddy 50/10 KBS $ Taper 130

PXG 0311 Sugar Daddy 54/10 & 58/07 TTDG TI S400

:rife-putters-1: Two Bar Blade Long 47"

 

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I'm somewhat interested in new wedges/heads this coming spring. But I'm not an equipment jukie by any means. Meaning when I find equipment/design/brand I stick with them for a long time assuming they're still available that is. Most likely I'll not try the Edison wedges or any others because I love my Wishon wedges as they have been the best - most versatile i've ever played over my 50+ years of golf. My fitter will build them for me. Perfectly! 

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My Sun Mountain bag currently includes:   TWGTLogo2.png.06c802075f4d211691d88895b3f34b75.png 771CSI 5i - PW and TWGTLogo2.png.06c802075f4d211691d88895b3f34b75.png PFC Micro Tour-c 52°, 56°, 60 wedges

                                                                               :755178188_TourEdge: EXS 10.5*, TWGTLogo2.png.06c802075f4d211691d88895b3f34b75.png 929-HS FW4 16.5* 

                                                                                :edel-golf-1: Willimette w/GolfPride Contour

 

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I’m not so offended by the price as others have mentioned. Any mass-produced low-tech wedge on the market is going to cost you at least $140-160. 
 

When you have Titleist offering the same old bland, new edition Vokey line it’s refreshing to see something different.  

 

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  • PING G400 LST 8.5 Evenflow Black 65g 6.5
  • PING G 3W HZRDUS Yellow 75g 6.0
  • Mizuno HMB MP20 3i Nippon Modus 3 120S
  • Maltby TS1 4-G Nippon Modus3 120S
  • Maltby TSW 52 Nippon Modus Wedge
  • Maltby TSW 58 Nippon Modus Wedge
  • Bettinardi BB8 Wide 2020
  • Oncore Elixr

Rochester, NY

4.3 Index

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Terry addressed the pricing in our discussion - it hit the cutting room floor which, in retrospect, was probably a mistake. As far as the $179 goes - he realizes it's anywhere from 20 to 40 bucks more than your basic Cleveland, Callaway, Vokey wedge, but points out the following:

1. It's a forged head vs. a cast head, which adds cost

2. The Durable Chrome plating is 6 microns thick compared to standard wedge plating which is 3 microns thicks - that double thickness costs money. 

3. Stock shafts are what he considered higher end, and there's no upcharge for the KBS TGI graphite shaft - which adds cost.

4. The stock shaft is the GP MCC +4, which is twice the cost of the standard Tour Velvet that most others use - which adds cost.

5. There's no charge for loft, length and lie adjustments - some OEMs charge for that, some don't. 

6. He's little - he doesn't have the buying power as the bigger guys.

What he didn't say, but what one can infer, is that based on all that, in order to make the profit margin he wants, that's the price. Any business person needs to have an idea of how many of whatever the product is they can sell at a given price to make the margin they want/need to make to be profitable. Would he sell a ton more if he priced the wedge at $149? Maybe, maybe not - but there's no point in selling more if you're ultimately losing money or breaking even.

This is business 101, but let's say you're working on a 30% gross profit margin. If you cut your selling price 10%, you'd need to move 50% MORE VOLUME of product just to be where you were profit-wise. I have no idea what profit margin Terry is working on, but do any of you think he'd sell 50% MORE wedges if he dropped the price to $159? If he dropped the price to $149 he'd have to sell TWICE AS MANY to get to the same place he was with lower volume and higher margins.

Again, I have no idea what margins he's working on, but I know Terry well enough that he's not the kind of guy to gouge - he's a straight shooter. Maybe what he's shooting at isn't attainable, but what he says is what he thinks. 

Ultimately, the only thing that matters to each one of us is if we find that wedge to be worth the money. It's a limiting price, but one I presume was well thought out. 

He doesn't have a demo program yet - probably too early for him to make that decision, since he won't have product till the spring - but that 60-day guaranty is interesting. Don't like the wedges, he'll buy you whatever you want. 

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What's in the bag:
 
Driver:  Sub 70 639D - 9.5; :cleveland-small: Launcher HB Turbo; :mizuno-small: ST 190 
FW Wood: :tour-edge: Tour Edge EXS 220 - 15*; :mizuno-small: ST 180 14*
Hybrids:  PXG 0311 22
Utility Irons: :wilson_staff_small: Staff Model Utilities 18, 21, 24*;  Lynx VT Stinger - 16*
Irons::wilson_staff_small: D7 Forged; :benhogan-small:PTx Pro, :macgregor-small: VIP 1025 V-Foil MB/CB; :wilson_staff_small: Progressives (circa 1993)

Wedges:  :cleveland-small: CBX -2, :benhogan-small:Riviera 52-56-60; :wilson_staff_small: Staff Model
Putter:   :edel-golf-1:  Willamette,  :bettinardi-small: BB8,  :benhogan-small:Baby Ben

Ball: :bridgestone-small: Tour B X (2020); :srixon-small: Z-STAR XV

Stat Tracker/GPS Watch: :ShotScope:


 
Follow @golfspybarbajo

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$180 actually isnt that out of line for a high-end wedge.  Id never pay that much or a wedge but Im sure a lot of people will.  I mean, people are more than happy to line up to buy whatever new wedge Bob Vokey comes out with and those things arent even forged.

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Whats in my Sun Mountain 2.5+ stand bag?:

Woods: Titleist 913FD 13.5* 3-wood

Hybrid: Titleist 915HD 3H 

Irons: Titleist DCI 822 OS 6, 8 and PW

Wedges: Ping Glide 2.0 56*

Putter: Titleist Bullseye Standard

Ball: Titleist Pro V1

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17 hours ago, GolfSpy Barbajo said:

He doesn't have a demo program yet - probably too early for him to make that decision, since he won't have product till the spring - but that 60-day guaranty is interesting. Don't like the wedges, he'll buy you whatever you want. 

TK is from my hometown (Victoria, TX) and Edison Golf also appears to file there, so I’m certainly rooting for him.

Growing up I was stupid steep around the green and never got along with the Eidelon grinds. Thankfully that’s no longer the situation. But what he’s saying about the physics of “forgiveness” in wedge design and typical course conditions, makes a lot of sense.

That said, the new Edison line seems to be more of a full swing focused system. TK talks about how pros hit different spots on the face to produce specific wedge shot characteristics and that these are a deliberate departure from such notions. And without more aggressive grind options, you can’t effectively choose different parts of the face to intentionally alter touch shots. Tmag’s High Toe wedge for example, is a very different marriage of CG relocation theory and grind.

So I’m not sure these would offer the short game creativity that I’m comfortable employing. But based on the testing data tables, these have the potential to turn a miss that’s 50 feet short in the bunker into a 20 footer. In that regard, I think this design is potentially what has been missing from the average amateur’s arsenal. And perhaps even the kind of product that brings amateur strategy back to full swing fairway yardage -vs- the bomb and gouge everyone is on about these days.

Regarding the 60 day guarantee - it sounds like you send the wedges back, but they keep your dough and use it to purchase something more to your liking? That’s very... bold, especially for a fledgling operation. Me thinks the used return process might also entail a stern inquisition. But that’s TK in a nutshell, and to me, rings as a testament of faith in his product. My current wedges are approaching the end of their performance timeline, so I’m legitimately tempted to sign up for the zero liability “500 Club” roll-out.

*raise your hand if you think it would be unacceptably weird for me to game 4-PW blades and cavity back wedges.

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:ping-small:___________G400 LST 9* - Ping Tour 65 S
:cobra-small:______S9-1 Pro 15* - Matrix Ozik XCON 7 S
:nickent-small:________3DX 17* - Matrix Ozik Altus Hybrid SG
:adams-small:_Super Proto DHY 21* - Matrix Ozik Altus hX3 S
:adams-small: _Idea MB2 4-PW - Matrix Program 130 6.5
:cleveland-small:_________RTX 52.10  56.12 - DG S400
Bettinardi.png.e7ca0ee7ba785611a4a144e16b6b93ab.png___SS38 Armlock
k_sig.jpg.00b599e7e823c61015277de38ca16982.jpg___'18 4-piece
(the preceding have all been gamer approved)

"The most important shot in golf is the next one“ - Ben Hogan

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I am one of those lovers of SCOR wedges.  I used 42, 46, 50, 54, and 58 SCORs for a few years.  I liked TK's design where the CG of the club changed depending on which loft grouping you used to lower the trajectory.  I am not a high wedge guy; I don't full swing a 54.  

I was nearly swayed to go the Ben Hogan TK wedges a few years ago and later the Equalizer wedges because I liked the V-sole.  But when TK decided to retire, I hesitated.  Maybe I wanted to see what he decided to do with the rest of his life.  Now I know.  My problem is that I moved on to the Callaway 19 PM Grind wedges with the C-grind sole.  I can do lots more around the green with these wedges than I could with the SCORs, but I do not hit full shots with them.  If I did, I would consider the Edison wedges.

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We don’t stop playing the game because we get old; we get old because we stop playing the game.”

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On 12/20/2019 at 10:52 PM, downlowkey said:

*raise your hand if you think it would be unacceptably weird for me to game 4-PW blades and cavity back wedges.

I think it's awesome if that's right for your game.  But I also get the feeling that TK's going to sell more of these to handicaps > 5.  I like this idea, but then I was also a big fan of the Cleveland CBX before getting the Cobra F8s and sticking with those wedges.

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What's in the bag:
Driver - :cobra-small: F8 - Aldila NV Blue 60 ( S )
3 Wood (16*) - :cobra-small: F8 - Aldila NV Blue 60 ( S )
2 Hybrid - Titleist 585 (17*) - Titleist 4175 ( R )
4i - LW - :cobra-small: F8 - N.S. Pro Modus3 Tour105 ( S )
Putter - :ping-small: Craz-e
Bag - :1590477705_SunMountain: 2.5 (Forest Green)
Ball -  :Snell: MTB-X
Instagram - @hardcorelooper
Twitter - @meovino
Facebook - mike.eovino
 

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