Golfspy_CG2 Posted January 17 Share Posted January 17 REENGINEERED FROM CORE TO COVER FOR LONGER DISTANCE, MORE GREENSIDE CONTROL, SOFTER FEEL The new Titleist AVX golf ball has been reengineered from core to cover to increase performance on every shot, delivering longer distance tee to green, more greenside spin and control and even softer feel. Available in golf shops worldwide beginning Jan. 24, the new AVX builds upon its unique combination of exceptional distance and extraordinary feel through advancements to every layer of the golf ball: New high gradient, high speed core delivers longer tee-to-green distance and exceptionally soft feel. New thin, high-flex casing layer provides lower spin on long game shots. New 346 quadrilateral dipyramid catenary dimple design allows for a more piercing ball flight. New softer urethane cover delivers softer feel and more greenside spin for excellent short game control. Relative to Pro V1, Pro V1x and Pro V1x Left Dash, the new AVX maintains its positioning as the lower flying, lower spinning and softer feeling performance option. “When we ask golfers why they play AVX, the answer is usually distance and feel,” said Jeremy Stone, Vice President, Titleist Golf Ball Marketing. “When we ask them what they want more of, the answer is usually greenside spin. New AVX is unique because not only were we able to give golfers more spin and control around the greens, but we were also able to improve on AVX’s strengths. Golfers are going to find the new AVX is a better golf ball across all performance attributes while still staying true to its original long and soft identity in the Titleist lineup.” AVX PERFORMANCE & TECHNOLOGY HIGH GRADIENT, HIGH SPEED CORE: The next generation AVX features a new high gradient, high speed core which provides longer distance from tee to green along with exceptionally soft feel. This is the same high gradient core technology found in Pro V1 and Pro V1x, which helps reduce long game spin without sacrificing greenside spin and control. “When we talk about the gradient of the core, we're talking about stiffness as it radiates from the center of the core to the outermost layers of that core,” said Mike Madson, Vice President, Titleist Golf Ball R&D. “With AVX’s core reformulated for a higher gradient, we’re able to give golfers more of that low spin and long distance with their long irons and hybrids, which is hugely important to the AVX player.” HIGH-FLEX CASING LAYER, SOFTER URETHANE COVER: Over the top of AVX’s high gradient core, a new thin, high-flex casing layer reduces excess spin in the long game, while a new softer urethane cover designed for AVX delivers increased spin and stopping power with the scoring clubs. Interactions between the core, casing layer and cover give Titleist engineers the ability to manage spin numbers optimally throughout the bag. “With three-piece construction golf balls, one of the real benefits is the hard-over-soft and soft-over-hard relationships which allow us to control spin in various aspects of the game,” Madson said. “For example, when there is a very high-speed impact condition, the cover is going to play less of a role during that collision. Most of what is interacting with the club face is that stiff casing layer and that soft core, which is a hard-over-soft relationship. When you have hard-over-soft, it drives spin down. Conversely, on shots around the green, the impact with a wedge is a lower speed collision or more of a glancing blow where the interaction is primarily between the cover and the casing layer. When you have that soft cover over that stiff casing layer, that soft-over-hard relationship drives spin up. This helps give AVX golfers the distance they enjoy at the top end of their bags as well as the greenside spin they seek with their wedges.” OPTIMIZED AERODYNAMICS: Every Titleist golf ball model has a unique aerodynamics package designed to complement its individual construction and flight window while optimizing distance. A new 346 quad dipyramid catenary dimple design provides the new AVX with a piercing trajectory and helps golfers hit their preferred low flight window. This also helps maintain AVX’s separation between Pro V1 as the lowest-flying urethane offering in the Titleist golf ball family. AVAILABILITY New AVX golf balls will be offered in both white and high optic yellow. They will be available in golf shops worldwide on January 24, 2024 for $49.99 / dozen. GOLF BALL FITTING AND EDUCATION Pro V1, Pro V1x, Pro V1x Left Dash and AVX are differentiated based upon flight, spin, and feel characteristics. Compared to Pro V1, AVX flies lower, spins less, and feels softer. Golfers are encouraged to get fit for and select the Titleist golf ball model that best suits their flight, spin and feel needs. To learn more, visit titleist.com/fitting/golf-ball-fitting TJ Hall, golfinnut, Javs and 8 others 9 2 Quote G430 Max 10K TSiR1 15.0 Aldlia Ascent 60g TSR2 18.0 PX Aldila Ascent 6og TSi1 20 Aldila Ascent Shafts R T350 5-GW SteelFiber I80 SM10 48F/54M and58K S159 48S/52S/56W/60B Select 5.5 Flowback 35" ProV1 Play number 12 Link to comment Share on other sites More sharing options...
CFreddie Posted January 17 Share Posted January 17 Are these what I think they are? Josh Parker, BNewton51, Rob Person and 2 others 3 2 Quote Cobra 50th Anniversary Member Special Challenge/Testing Bag (Link Here) Driver: Paradym with Ventus TR Blue 60 Stiff Fairways: Aerojet Max 3W & 7W with Hzrdus Smoke Blue RDX 70 Stiff Hybrid: King TEC 5H with KBS PGI 95 Stiff Irons: Forged TEC 5-GW with KBS Tour Lite Stiff Wedges: Jaws Raw Plasma 54 & 58 Putter: Phantom X 5.5 Ball: 2023 Maxfli Tour Other Reviews: Callaway Paradym Titleist White Box Testing (2023) Scotty Cameron Phantom X 5.5 Link to comment Share on other sites More sharing options...
Golfspy_CG2 Posted January 17 Author Share Posted January 17 Just now, CFreddie said: Are these what I think they are? Probably BNewton51, Josh Parker, Rob Person and 2 others 4 1 Quote G430 Max 10K TSiR1 15.0 Aldlia Ascent 60g TSR2 18.0 PX Aldila Ascent 6og TSi1 20 Aldila Ascent Shafts R T350 5-GW SteelFiber I80 SM10 48F/54M and58K S159 48S/52S/56W/60B Select 5.5 Flowback 35" ProV1 Play number 12 Link to comment Share on other sites More sharing options...
Popular Post GolfSpy_APH Posted January 17 Popular Post Share Posted January 17 Calling all whitebox testers! TJ Hall, PMookie, CFreddie and 10 others 10 3 Quote as of Nov 6, 2023 (Past WITB) Driver: Paradym TD w/ GD ADDI 6X Driver Shootout! Wood: F7 3 wood 14.5* w/ Motore F1 Shaft Irons: T Series - T200 5 Iron T150 6-9 Iron T100 PW/GW Wedge: Toura Golf - A Spec 53,37,61 degree Putter: Mezz Max! Balls: Vice Pro Plus Drip (Blue/Orange) Link to comment Share on other sites More sharing options...
jbern Posted January 17 Share Posted January 17 Very nice! I did have a good experience with the white box test balls! I liked the performance of the Maxfli Tour S equally, but I liked the feel and flight of the Maxfli better. It would be fun to do a true Titleist ball fitting someday. Rob Person, Josh Parker and BNewton51 3 Quote WITB (link to detailed post here): Driver: LTDx 9* (ProjectX BlueSmoke Stiff) Fairway metals: 3W TSR2 14.25* (ProjectX BlueSmoke Stiff) | 5W Gen4 0341XF (Mitsubishi Tensei Blue 75 S) Hybrid: 4H Gen4 0317XF (Mitsubishi Tensei Blue 75HY S) Irons: 659 CB 5-AW (Project X Rifle 6.0) Wedges: 286 54* & 58* (KBS Tour 120 S) Putter: AL-6 armlock | Unofficial review here Ball: pro drip: red & blue | Tour S Pushcart: 4.0 | '23 MGS Clicgear 4.0 Pushcart Tester | Link here Link to comment Share on other sites More sharing options...
Javs Posted January 17 Share Posted January 17 Wonder what the compression is for the new AVX? BNewton51, Josh Parker, Dead Solid Bogey and 1 other 4 Quote Play like a champion today! Link to comment Share on other sites More sharing options...
Preeway Posted January 17 Share Posted January 17 For a lower spinning ball, it does get pretty good greenside spin. Not enough for my liking though. It sounds like this is in fact geared towards a lower swing speed player. Rob Person, BNewton51, vandyland and 3 others 6 Quote Driver: Aerojet LS, Ventus Blue Shaft - 6S 4 Wood: Rogue ST Max 16.5, Tensei White Shaft - 7S Utility Iron: Fli Hi 3-iron, HAZARDOUS Smoke Black Shaft - S Irons: JPX 921 Tour 4-P, Project X Shafts - Stiff 125g Wedges: 52º, 56º, 60º Putter: Ai-One 7 T CH, 34" Preferred Ball: Z-Star Diamond Pushcart: Nitron Rangefinder: Tour V5 Shift Link to comment Share on other sites More sharing options...
ILMgolfnut Posted January 17 Share Posted January 17 3 minutes ago, Javs said: Wonder what the compression is for the new AVX? According to the MGS Labs review in 2022, the 2022 AVX version was 77 compression and the 2020 version was 78. So my guess is this update won't change very much from that. But I could be wrong... https://mygolfspy.com/labs/titleist-avx-2022-ball-review/ Rob Person, Javs and BNewton51 3 Quote Obsessed with chasing the dimpled orb. More about me: WITB type stuff Fit For Golf tester 2024 Link to comment Share on other sites More sharing options...
Javs Posted January 17 Share Posted January 17 Just now, ILMgolfnut said: According to the MGS Labs review in 2022, the 2022 AVX version was 77 compression and the 2020 version was 78. So my guess is this update won't change very much from that. But I could be wrong... https://mygolfspy.com/labs/titleist-avx-2022-ball-review/ Yes, I saw the compression of the older versions. I was wondering if this version was low 80’s. I tend to prefer a 86 or higher compression ball. BNewton51 and Rob Person 2 Quote Play like a champion today! Link to comment Share on other sites More sharing options...
ILMgolfnut Posted January 17 Share Posted January 17 1 minute ago, Javs said: I tend to prefer a 86 or higher compression ball. Yeah, if you're good enough to break 70 and win a longest drive title, as your banners indicate, you probably need a harder ball. Chops like me need the soft ones. I also noticed our testing had the regular ProV1 at 87, although the V1X and the V1X Left Dash versions are harder. BNewton51, vandyland, Rob Person and 1 other 3 1 Quote Obsessed with chasing the dimpled orb. More about me: WITB type stuff Fit For Golf tester 2024 Link to comment Share on other sites More sharing options...
Golfspy_CG2 Posted January 17 Author Share Posted January 17 7 minutes ago, Preeway said: For a lower spinning ball, it does get pretty good greenside spin. Not enough for my liking though. It sounds like this is in fact geared towards a lower swing speed player. I get why you'd say that. But Titleist doesn't really market or design balls towards certain swing speeds. And actually, a lower swing speed player typically needs more spin not less on the longer shots. PMookie, GregGarner, CorporateGolfRat and 3 others 5 1 Quote G430 Max 10K TSiR1 15.0 Aldlia Ascent 60g TSR2 18.0 PX Aldila Ascent 6og TSi1 20 Aldila Ascent Shafts R T350 5-GW SteelFiber I80 SM10 48F/54M and58K S159 48S/52S/56W/60B Select 5.5 Flowback 35" ProV1 Play number 12 Link to comment Share on other sites More sharing options...
Javs Posted January 17 Share Posted January 17 5 minutes ago, ILMgolfnut said: Yeah, if you're good enough to break 70 and win a longest drive title, as your banners indicate, you probably need a harder ball. Chops like me need the soft ones. I also noticed our testing had the regular ProV1 at 87, although the V1X and the V1X Left Dash versions are harder. Thanks! Hey, you are on your way to lowering that handicap! I do play a slightly softer ball in the winter. During the summer I like using the firmer balls. Rob Person, ILMgolfnut and Josh Parker 2 1 Quote Play like a champion today! Link to comment Share on other sites More sharing options...
Preeway Posted January 17 Share Posted January 17 21 minutes ago, Golfspy_CG2 said: I get why you'd say that. But Titleist doesn't really market or design balls towards certain swing speeds. And actually, a lower swing speed player typically needs more spin not less on the longer shots. I get that part too. And I don't think the marketing research supports the notion of targeting slower swing speed players either. Do you think this ball is low spinning or lower spinning than the previous version? Rob Person 1 Quote Driver: Aerojet LS, Ventus Blue Shaft - 6S 4 Wood: Rogue ST Max 16.5, Tensei White Shaft - 7S Utility Iron: Fli Hi 3-iron, HAZARDOUS Smoke Black Shaft - S Irons: JPX 921 Tour 4-P, Project X Shafts - Stiff 125g Wedges: 52º, 56º, 60º Putter: Ai-One 7 T CH, 34" Preferred Ball: Z-Star Diamond Pushcart: Nitron Rangefinder: Tour V5 Shift Link to comment Share on other sites More sharing options...
Woodrow72 Posted January 17 Share Posted January 17 I believe this was the ball I tested and it is a superior ball with all the characteristics of all Titleist balls and definitely a great new product - played Pro V 1&X for many years , I could be converted , it’s that good Leonvdwesthuizen, PMookie, Javs and 2 others 5 Quote Ping driver ping fairway tour edge irons Cleveland wedges Scotty mallet Link to comment Share on other sites More sharing options...
Rob Person Posted January 17 Share Posted January 17 As a slower swing, and newer player, these did not wow me with the performance from testing. They tended to run out more on the greens, but the tee box lower flight helped alot in the wind conditions. But IMPO, they have lost their dang minds charging as much as they are for a dozen! "A new 346 quad dipyramid catenary dimple design provides the new AVX with a piercing trajectory and helps golfers hit their preferred low flight window" This surely sounds like the Test balls Quote WITB-Foremost 551's - 3w, 5w, 5-SW (circa 1998), Top Flite 460cc Driver, Adam's 7w, Warrior GW and 60⁰, Odyssey AI-One DB putter. Just an old newbie golfer, trying to learn and improve 1 club at a time. Link to comment Share on other sites More sharing options...
GolfSpy_APH Posted January 17 Share Posted January 17 https://mygolfspy.com/news-opinion/2024-titleist-avx-golf-balls/ Full main site article. Rob Person, ILMgolfnut, Preeway and 2 others 5 Quote as of Nov 6, 2023 (Past WITB) Driver: Paradym TD w/ GD ADDI 6X Driver Shootout! Wood: F7 3 wood 14.5* w/ Motore F1 Shaft Irons: T Series - T200 5 Iron T150 6-9 Iron T100 PW/GW Wedge: Toura Golf - A Spec 53,37,61 degree Putter: Mezz Max! Balls: Vice Pro Plus Drip (Blue/Orange) Link to comment Share on other sites More sharing options...
ILMgolfnut Posted January 17 Share Posted January 17 1 hour ago, Javs said: Hey, you are on your way to lowering that handicap! I'm trying! I booked a followup lesson with my teacher in mid-February to see if I'm doing what he recommended, or if he has further recommendations. Speaking of compression, when I got fitted for my clubs, the fitter also suggested I try the Srixon Q-Star Tour and/or TaylorMade Tour Response, both of which are around 70 compression (MGS got the Q-Star Tour at 67 compression). Thanks to Erik at Random Golf Club, I also tried Vice Pro Soft which is also around 70. I liked all of those, but I also tried Srixon Soft Feel mainly because I found a box on sale at Dick's and I've stuck with that for a while. Seem to get better distance off the tee and good feel around the greens. Soft Feel is apparently around 60 compression. Javs, CrazyGolfNut and Rob Person 2 1 Quote Obsessed with chasing the dimpled orb. More about me: WITB type stuff Fit For Golf tester 2024 Link to comment Share on other sites More sharing options...
Rob Person Posted January 17 Share Posted January 17 Thanks.for sharing the main page articles Quote WITB-Foremost 551's - 3w, 5w, 5-SW (circa 1998), Top Flite 460cc Driver, Adam's 7w, Warrior GW and 60⁰, Odyssey AI-One DB putter. Just an old newbie golfer, trying to learn and improve 1 club at a time. Link to comment Share on other sites More sharing options...
Javs Posted January 17 Share Posted January 17 52 minutes ago, ILMgolfnut said: I'm trying! I booked a followup lesson with my teacher in mid-February to see if I'm doing what he recommended, or if he has further recommendations. Speaking of compression, when I got fitted for my clubs, the fitter also suggested I try the Srixon Q-Star Tour and/or TaylorMade Tour Response, both of which are around 70 compression (MGS got the Q-Star Tour at 67 compression). Thanks to Erik at Random Golf Club, I also tried Vice Pro Soft which is also around 70. I liked all of those, but I also tried Srixon Soft Feel mainly because I found a box on sale at Dick's and I've stuck with that for a while. Seem to get better distance off the tee and good feel around the greens. Soft Feel is apparently around 60 compression. Good luck on the journey! Quote Play like a champion today! Link to comment Share on other sites More sharing options...
ILMgolfnut Posted January 17 Share Posted January 17 3 minutes ago, Javs said: Good luck on the journey! I know I'm never going to break 70, or probably 80, unless I start playing from the very front tees. Just not enough distance. I find myself 60 yards from the green needing to hole out from there for par way too often. My goal at this point is to break 90 consistently; right now it's a once-in-a-great-while thing. Bobbers and Javs 2 Quote Obsessed with chasing the dimpled orb. More about me: WITB type stuff Fit For Golf tester 2024 Link to comment Share on other sites More sharing options...
Josh Parker Posted January 17 Share Posted January 17 Good read and it will be interesting to see if they tweaked anything for the cover or if it will be the same as the test ball. William P, TJ Hall and Javs 3 Quote Paradym TD Driver w/ Ventus Blue 6S 3W MKII ZX 5's (4-6) w/ KBS Tour V MKII ZX 7's (7-PW) w/ KBS Tour V Vokey Wedges 50* 54* 58* DF2.1 Putter Link to comment Share on other sites More sharing options...
Golfspy_CG2 Posted January 17 Author Share Posted January 17 3 hours ago, Preeway said: I get that part too. And I don't think the marketing research supports the notion of targeting slower swing speed players either. Do you think this ball is low spinning or lower spinning than the previous version? They haven't said directly...that I'm aware of. As they want to keep it as its lowest flighted premium ball, I'd say it is the same or slightly less than last year, as it quite literally has a couple less dimples. 3 hours ago, Rob Person said: But IMPO, they have lost their dang minds charging as much as they are for a dozen! This surely sounds like the Test balls FWIW, it's actually priced lower than the previous version. They eliminated the Tour Speed from this year's lineup and wanted to bring a ball into the range between Tour Soft and the ProV's line. It sounds like the test ball for a very good reason...ha Rob Person, PMookie, Javs and 3 others 6 Quote G430 Max 10K TSiR1 15.0 Aldlia Ascent 60g TSR2 18.0 PX Aldila Ascent 6og TSi1 20 Aldila Ascent Shafts R T350 5-GW SteelFiber I80 SM10 48F/54M and58K S159 48S/52S/56W/60B Select 5.5 Flowback 35" ProV1 Play number 12 Link to comment Share on other sites More sharing options...
PMookie Posted January 17 Share Posted January 17 5 hours ago, Preeway said: For a lower spinning ball, it does get pretty good greenside spin. Not enough for my liking though. It sounds like this is in fact geared towards a lower swing speed player. I swing 110+ and the AVX was what I was fitted to at Ping… Used it all last year. CorporateGolfRat, GregGarner, Rob Person and 1 other 4 Quote Driver: Ping G430 Max 9*, Ping Tour 70X Fairway: Ping G425 15*, Ping Tour 70X Hybrid: Ping G425 22*, Ping Tour 80X Irons: Ping i230 4-GW, TT DG X100 Wedges: SMS 50D/54V/58DModus 130 stiff, +1” Putter: EAS 1.0 Ball: Titleist 2023 AVX Link to comment Share on other sites More sharing options...
PMookie Posted January 17 Share Posted January 17 I’m going to be grabbing these when they come out. All of the characteristics that made it the correct ball for me based on my numbers and I’ll get a little more distance and green side spin? Yep. I’ll take it! Now to wait and see if the multi-box discount will hit this year too…. Rob Person, CorporateGolfRat and William P 3 Quote Driver: Ping G430 Max 9*, Ping Tour 70X Fairway: Ping G425 15*, Ping Tour 70X Hybrid: Ping G425 22*, Ping Tour 80X Irons: Ping i230 4-GW, TT DG X100 Wedges: SMS 50D/54V/58DModus 130 stiff, +1” Putter: EAS 1.0 Ball: Titleist 2023 AVX Link to comment Share on other sites More sharing options...
Preeway Posted January 17 Share Posted January 17 6 minutes ago, PMookie said: I swing 110+ and the AVX was what I was fitted to at Ping… Used it all last year. What kind of spin with your short and mid irons do you see compared to the ProV1? William P and Rob Person 2 Quote Driver: Aerojet LS, Ventus Blue Shaft - 6S 4 Wood: Rogue ST Max 16.5, Tensei White Shaft - 7S Utility Iron: Fli Hi 3-iron, HAZARDOUS Smoke Black Shaft - S Irons: JPX 921 Tour 4-P, Project X Shafts - Stiff 125g Wedges: 52º, 56º, 60º Putter: Ai-One 7 T CH, 34" Preferred Ball: Z-Star Diamond Pushcart: Nitron Rangefinder: Tour V5 Shift Link to comment Share on other sites More sharing options...
PMookie Posted January 17 Share Posted January 17 2 hours ago, Preeway said: What kind of spin with your short and mid irons do you see compared to the ProV1? Never compared to Pro V1, but I had excessive spin with Z Star series, and V1X, so when I was at Ping getting fitted they used the Ballnamic fitting using my exact numbers from the fitting. I have zero issues holding greens on approaches whether irons OR wedges, most of the time they hit and stick, no back-up which is awesome. Last time I played I hit my 4 hybrid into a Par 5 from 220 out and the AVX hit and stuck about 4 feet away… Been a great ball for me. Fred Mitchell, Rob Person, Preeway and 6 others 9 Quote Driver: Ping G430 Max 9*, Ping Tour 70X Fairway: Ping G425 15*, Ping Tour 70X Hybrid: Ping G425 22*, Ping Tour 80X Irons: Ping i230 4-GW, TT DG X100 Wedges: SMS 50D/54V/58DModus 130 stiff, +1” Putter: EAS 1.0 Ball: Titleist 2023 AVX Link to comment Share on other sites More sharing options...
Preeway Posted January 17 Share Posted January 17 Another great example of why getting fitted for a ball makes so much sense versus playing a ball just because someone else does. Thanks for sharing! Rob Person, CorporateGolfRat, William P and 4 others 7 Quote Driver: Aerojet LS, Ventus Blue Shaft - 6S 4 Wood: Rogue ST Max 16.5, Tensei White Shaft - 7S Utility Iron: Fli Hi 3-iron, HAZARDOUS Smoke Black Shaft - S Irons: JPX 921 Tour 4-P, Project X Shafts - Stiff 125g Wedges: 52º, 56º, 60º Putter: Ai-One 7 T CH, 34" Preferred Ball: Z-Star Diamond Pushcart: Nitron Rangefinder: Tour V5 Shift Link to comment Share on other sites More sharing options...
Javs Posted January 17 Share Posted January 17 5 hours ago, ILMgolfnut said: I know I'm never going to break 70, or probably 80, unless I start playing from the very front tees. Just not enough distance. I find myself 60 yards from the green needing to hole out from there for par way too often. My goal at this point is to break 90 consistently; right now it's a once-in-a-great-while thing. Whatever your goal go for it! Wishing you plenty of golfing enjoyment! William P, ILMgolfnut and Rob Person 2 1 Quote Play like a champion today! Link to comment Share on other sites More sharing options...
GolfSpy_APH Posted January 18 Share Posted January 18 Photo drop! PMookie, William P, TJ Hall and 3 others 6 Quote as of Nov 6, 2023 (Past WITB) Driver: Paradym TD w/ GD ADDI 6X Driver Shootout! Wood: F7 3 wood 14.5* w/ Motore F1 Shaft Irons: T Series - T200 5 Iron T150 6-9 Iron T100 PW/GW Wedge: Toura Golf - A Spec 53,37,61 degree Putter: Mezz Max! Balls: Vice Pro Plus Drip (Blue/Orange) Link to comment Share on other sites More sharing options...
Playingthefade Posted January 24 Share Posted January 24 On 1/17/2024 at 9:42 AM, Javs said: Wonder what the compression is for the new AVX? 80 I believe Javs 1 Quote Link to comment Share on other sites More sharing options...
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