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https://mygolfspy.com/results-golf-equipment-brand-perception-one-word-survey/

 

I always find the results of this survey interesting.  When I completed it last year, I probably answered NA to most of the negative words, as has been mentioned before, I don't think really any company makes bad equipment. But it didn't all apply to the quality of equipment, but to the company's image as well.

Discuss your thoughts on any part of the survey below

 

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:titelist-small: TSi1 Aldila Ascent 40G shaft

:titelist-small: TSi2 18 FW with GD AD IZ 6 Shaft

:titelist-small: TSi1 20 and 23 degree hybrids Aldila Ascent Shafts R

:titelist-small: T300 5-P Tensei  R flex shaft 1/4 long 

:titelist-small: SM8 48F/54/58 D Grinds 

:ping-small: Tyne 4 

:titelist-small: ProV1X Play number 12

 

 

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This was my first year filling out this survey. I like these types of things, was quick and always like to see that data with my facilities background these charts are easy to read and while the data may be "silly" because its just how you interpret a company, its still interesting to see what people think about the different companies year over year.

The taylormade and Cobra trends are interesting. Will this help taylormade be bought as a business?

Cobra for me is definitely seeming to be the most innovative.

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For me, the biggest takeaway is how well TaylorMade performed.  While I think a lot of that has to do with who they've signed and how well they play, they really have built a legit top to bottom lineup for a wide spectrum of golfers.  There really aren't any holes in their entire lineup and it shows.  Count me in as one of those whose opinion of TM has skyrocketed.

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  • TaylorMade TP5

 

Western, NY

5.7 Index

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2 minutes ago, bens197 said:

For me, the biggest takeaway is how well TaylorMade performed.  While I think a lot of that has to do with who they've signed and how well they play, they really have built a legit top to bottom lineup for a wide spectrum of golfers.  There really aren't any holes in their entire lineup and it shows.  Count me in as one of those whose opinion of TM has skyrocketed.

Look at that leader category, 68% from last year? Thats a wild change from 1 year ago. Again its just words but at the same time "leader" is a big word that can define a company....

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:titelist-small: 48 (SM8), 52, 56, 60 (SM7) - Nippon Modus 125 S I:odyssey-small: O-Works 1W I :titelist-small: PROV1X #19 

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32 minutes ago, bens197 said:

For me, the biggest takeaway is how well TaylorMade performed.  While I think a lot of that has to do with who they've signed and how well they play, they really have built a legit top to bottom lineup for a wide spectrum of golfers.  There really aren't any holes in their entire lineup and it shows.  Count me in as one of those whose opinion of TM has skyrocketed.

True.

Also I couldn't help but wonder if any of that jump has had to do with them sticking to the 1 year product cycle the past several years. For the longest time it was the butt of the running joke, if you don't like the XX Driver just wait, they'll have another one in 6 months.

No doubt the SIM has performed for a lot of people, but I think their more responsible cycle has helped as well. 

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:titelist-small: TSi1 Aldila Ascent 40G shaft

:titelist-small: TSi2 18 FW with GD AD IZ 6 Shaft

:titelist-small: TSi1 20 and 23 degree hybrids Aldila Ascent Shafts R

:titelist-small: T300 5-P Tensei  R flex shaft 1/4 long 

:titelist-small: SM8 48F/54/58 D Grinds 

:ping-small: Tyne 4 

:titelist-small: ProV1X Play number 12

 

 

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15 minutes ago, Golfspy_CG2 said:

True.

Also I couldn't help but wonder if any of that jump has had to do with them sticking to the 1 year product cycle the past several years. For the longest time it was the butt of the running joke, if you don't like the XX Driver just wait, they'll have another one in 6 months.

No doubt the SIM has performed for a lot of people, but I think their more responsible cycle has helped as well. 

It certainly hasn’t hurt. 
 

I myself am a believer. 

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  • Vokey SM8 50 Nippon Modus 3 120s
  • TaylorMade MG2 TW 56 & 60 Nippon Modus 3 120S
  • Scotty Cameron Phantom X 11.5
  • TaylorMade TP5

 

Western, NY

5.7 Index

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Going to be interesting to see how Callaway rebounds next year. At the time of the survey they were winding down what can only be seen as a disappointing cycle with Mavrik and the like, but if Most Wanted testing is anything to sneeze at I could see a massive rebound due to the performance of Epic Speed and Two Ball Ten and being further away from the Chrome Soft debacle. Also, a lot of positive momentum to those chasing like TM and Titleist for top dog status.

Also, sad to see Wilson hasn't shaken some of the stigma and seemingly people think pretty similarly of Tour Edge. Some see cheap, I see great value, but that's just me.

Always one of the most fascinating posts of the year for sure this survey.

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:callaway-small: Epic Flash Sub Zero, 15*, Kuro Kage Silver TINI Dual Core 60-S 

:755178188_TourEdge: CBX119 18* Hybrid, Projext X Evenflow Blue, 6.0

:ping-small: G710, 4-UW, Blue Dot, Nippon Modus 105-S

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Interesting and confounding.  So much of what we hear (and see in ads) as opposed to what we have personally experienced goes into our choices.  Much like reviews on so many businesses, a much larger percentage of folks take the time to write bad reviews than good ones, and that can skew reality.  I think the degree of separation between these companies (most of them anyway) is in seconds, not minutes.

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I guess the first one I will comment on is the "Cheap" results. Really don't understand or entirely agree with Wilson and Tour Edge being cheap. I get that both make lower cost/retail box full sets for beginners but both have quality high end product offerings. I have stated before that I volunteer for a Champions Tour event each year in my area and work the practice facilities. There are tons of Tour Edge hybrids/woods and definitely Wilson Staff irons. So I would never think of Wilson Staff (today) as cheap nor Tour Edge.

Now if I could be king for a day regarding Tour Edge I might respectfully get someone to make their irons look like Sub 70/New Level and/or Mizuno. Something a little more sexy if you will. No doubt the quality is there I have hit them at demo days. Regarding Wilson Staff, their D series is good for most mid-high handicappers and they have an iron set for pro to.... well again retail newbie. The only thing I wish they could get would be a competitive pro line driver that seriously could push TM/Callaway/Cobra/Ping. Again, their D series woods/hybrids are really good for most mid-higher players imo. Wilson Staff wedges are good as well. Anyway, I just would not label them as cheap. Maybe the past histories and/or retail box sets affected peoples perceptions or the golf balls. I get it but still......not really cheap to me. 

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22 hours ago, bens197 said:

For me, the biggest takeaway is how well TaylorMade performed.  While I think a lot of that has to do with who they've signed and how well they play, they really have built a legit top to bottom lineup for a wide spectrum of golfers.  There really aren't any holes in their entire lineup and it shows.  Count me in as one of those whose opinion of TM has skyrocketed.

This^^^^^. Would be interesting to see how much impact Tiger coming into their stable has played on their rankings. 

Edited by Headhammer
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Irons: :cobra-small: Speedzone 5-GW Recoil 460 ESX Shafts

Wedges: :cobra-small: MIM 54* Versatile/60* Widelow

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For me the downward spiral of Callaway isn't necessarily about product...I know they still make very good clubs...it's the marketing.  The whole Chrome Soft vs Pro V1X thing is really off-putting, almost like they made a corporate decision to try and take on the number one ball in golf by way of a smear campaign and basically false advertising, rather than, oh I don't know...making a superior product.  

Just doesn't exactly scream integrity and quality to me.

Don't get me wrong, if I went in to a fitting and the numbers all pointed to a Callaway club I'd have no reservations about buying, and maybe that's a limitation of the survey...it measures perceptions but not necessarily how those perceptions would impact one's actual buying decisions.

You won't find me anywhere near playing a Callaway ball though.

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FW:  :tour-edge: CBX 119 3w, 15,  Project X Evenflow Blue 65g Stiff

Hybrids: :taylormade-small: SIM DHY 3 & 4H, Diamana Limited Hybrid 75g Stiff

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Wedges: :vokey-small:SM8 54 S Grind, 60 M Grind

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Other brands aside, I wasn't surprised that PXG was in the "dishonest", "gimmick" and "arrogant" categories.  I think Parsons is doing his brand a disservice with his used car like tv commercials.  He initially positioned it as a premium brand but current commercials say anything but. 

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12 hours ago, aerospace_ray said:

I guess the first one I will comment on is the "Cheap" results. Really don't understand or entirely agree with Wilson and Tour Edge being cheap. I get that both make lower cost/retail box full sets for beginners but both have quality high end product offerings. I have stated before that I volunteer for a Champions Tour event each year in my area and work the practice facilities. There are tons of Tour Edge hybrids/woods and definitely Wilson Staff irons. So I would never think of Wilson Staff (today) as cheap nor Tour Edge.

Now if I could be king for a day regarding Tour Edge I might respectfully get someone to make their irons look like Sub 70/New Level and/or Mizuno. Something a little more sexy if you will. No doubt the quality is there I have hit them at demo days. Regarding Wilson Staff, their D series is good for most mid-high handicappers and they have an iron set for pro to.... well again retail newbie. The only thing I wish they could get would be a competitive pro line driver that seriously could push TM/Callaway/Cobra/Ping. Again, their D series woods/hybrids are really good for most mid-higher players imo. Wilson Staff wedges are good as well. Anyway, I just would not label them as cheap. Maybe the past histories and/or retail box sets affected peoples perceptions or the golf balls. I get it but still......not really cheap to me. 

I think the "cheap" mindset comes from being able to pick up a set of wilson's at wal-mart. Granted you can get Callaway there now to but thats from years of being able to do this. I still associate Wilson with baseball not golf. 

image.png.5d1237b509bb503a4daba4b5a7b76fb7.png

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I think the "cheap" mindset comes from being able to pick up a set of wilson's at wal-mart. Granted you can get Callaway there now to but thats from years of being able to do this. I still associate Wilson with baseball not golf. 
image.png.5d1237b509bb503a4daba4b5a7b76fb7.png
Thats a great point regarding baseball. I remember my first ball glove, wooden bat as Wilson (yeah I am old :) . Just a good sporting goods company.

Played Staff blades/persimmons a long time ago too. Really hope Wilson one day gets back to respectful/serious consideration regarding golf equipment.

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17 hours ago, Lacassem said:

I think the "cheap" mindset comes from being able to pick up a set of wilson's at wal-mart. Granted you can get Callaway there now to but thats from years of being able to do this. I still associate Wilson with baseball not golf. 

image.png.5d1237b509bb503a4daba4b5a7b76fb7.png

Interesting.  I don’t necessarily disagree with you, but Mizuno makes very good baseball equipment (and gear for a lot of other sports) yet I’m sure we all hold their golf equipment in high regard.  Makes you wonder how Wilson lost their way in golf while Mizuno has excelled.

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FW:  :tour-edge: CBX 119 3w, 15,  Project X Evenflow Blue 65g Stiff

Hybrids: :taylormade-small: SIM DHY 3 & 4H, Diamana Limited Hybrid 75g Stiff

Iron: :mizuno-small:JPX 919 Forged 5-GW, Aerotech Steelfiber i95 Stiff

Wedges: :vokey-small:SM8 54 S Grind, 60 M Grind

Putter: :EVNROLL:ER7B 

Ball: :titelist-small: Pro V1X

Tested the Honma TR20 460 driver

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On 3/29/2021 at 1:32 PM, jlukes said:

Somewhere Harry Arnett is shaking his head

That is exactly what I was thinking jlukes, his media presence and personality was quite an asset that they seem to really miss.

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1 hour ago, Getoffmylawn said:

Interesting.  I don’t necessarily disagree with you, but Mizuno makes very good baseball equipment (and gear for a lot of other sports) yet I’m sure we all hold their golf equipment in high regard.  Makes you wonder how Wilson lost their way in golf while Mizuno has excelled.

Agreed, somewhere along the way they lost it. I am a little obvlivious to wikson honestly but I’m assuming Wilson golf and Wilson staff are two very different lines and people do not differentiate the two?

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Interesting to bring up product cycles as mentioned above. As the years progress I wonder how the association will coincide with the "second" models of various clubs. Whether it be Sim 2 or other evolutionary releases versus newly branded products. 

I think that with a new release vs a 2 version there could be more association with word's such as hype or Innovation vs some of the others. I don't remember exactly when this was done, but I'm pretty sure it was well I'm advance of the SIM 2 and other releases? 

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Driver:   :callaway-small: Epic Sub Zero - Set at 10* with Aldila Rogue Max 65 gram 

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1 hour ago, Lacassem said:

Agreed, somewhere along the way they lost it. I am a little obvlivious to wikson honestly but I’m assuming Wilson golf and Wilson staff are two very different lines and people do not differentiate the two?

John Barba article from way back in 2014 (followed by a couple other articles) discusses the Wilson downfall:

How the Wilson Golf Empire Crumbled (mygolfspy.com)

Honestly, for me I don't associate Wilson with cheap if we're talking about irons.  I've never hit them but I've heard enough good things that I'd definitely give them a try.  Drivers is another story...Driver vs Driver was definitely gimmicky and didn't help them from an image standpoint at all. I can honestly say I've never seen a Triton or a Cortex in anyone's bag.

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FW:  :tour-edge: CBX 119 3w, 15,  Project X Evenflow Blue 65g Stiff

Hybrids: :taylormade-small: SIM DHY 3 & 4H, Diamana Limited Hybrid 75g Stiff

Iron: :mizuno-small:JPX 919 Forged 5-GW, Aerotech Steelfiber i95 Stiff

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