PUMA GOLF’S AUTUMN WINTER 2015 COLLECTION FEATURES ALL NEW PWRWARM TECHNOLOGY

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PUMA GOLF'S AUTUMN WINTER 2015 COLLECTION FEATURES ALL NEW PWRWARM TECHNOLOGY

 

Apparel Designed For Temperature Regulation and Helping Golfers Achieve Peak Performance in Any Weather

 

CARLSBAD, Calif. (September 9, 2015) – PUMA Golf, a leader in golf apparel innovation, design and style, introduced the new Autumn Winter '15 Collection featuring  PWRWarm, a new technology engineered to help golfers maintain an optimum body temperature though any weather by providing lightweight warmth, breathability and freedom of movement.

 

PWRWarm, an innovative ceramic print that retains an individual's body heat, is designed to create a warmer microclimate without the bulk or weight of traditional cold weather fabrics. The strategically placed adaptive materials are engineered to help golfers maintain an optimum body temperature without losing momentum on the course.

 

“The science behind heating and cooling your body has brought our focus to thermoregulation and optimizing body temperature to give golfers the best performance,” said Kristin Hinze, Head of Apparel at PUMA Golf. “When cold, people develop goose bumps, loss of motor control and sensory perception, which can trigger involuntary shivers to generate heat.  People's natural reaction to the cold hinders their performance, but PWRWarm regulates body temperature, helping golfers perform better when the temperature drops.” 

 

“I need apparel that will diffuse all external elements and keep me focused on my round,” said Rickie Fowler, PGA TOUR star and PUMA Golf athlete. “I started wearing PWRWarm at the Scottish Open - when the temperature dropped and the weather was cold and windy, PWRWarm kept me warm and confortable, allowing me to concentrate on my game, and ultimately take home the trophy.”

 

The rest of the Autumn Winter '15 collection for men boasts a unique blend of function and style incorporating novelty textures, patterns and is designed for maximum breathability, comfort and optimum performance no matter what the conditions. Other key technologies within the collection include Cleansport NXT finish, a bio-based treatment that uses natural enzymes to reduce odor-causing organic materials, Dri-Release moisture management to keep golfers dry and comfortable, and UPF treatment to provide protection from the sun.

 

This year on TOUR PUMA Golf staffers have been rocking apparel from the Autumn Winter '15 Collection including PWRWARM pieces. The PWRWarm collection features 12 garments including a variety of layering pieces, sweaters and jackets ranging between $70-$120 USD. The Autumn Winter '15 collection is available now at www.cobragolf.com/pumagolf and in select retailers.