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Flopdaddy99

Epic Flash Launch Party, Cool new marketing play for Callaway? or not?

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From a marketing standpoint Callaway is killing it. Great mix of pros and social media presence. There's a reason callaway is now taking the spot at the top of the industry and it's not because their clubs perform any different than others 

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Why do you think Callaway's market share is growing? The main thing they do differently from other companies is marketing. Most products perform the same so marketing is where the market share increase happens. 

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