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Lynx Golf Launches USA Website and BlackCat Lines

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Lynx Golf Continues Momentum with Launch of LynxGolfUSA.com, Release of Black Cat Lines
 
(Weybridge, Surrey, UK) – Lynx® Golf – the iconic equipment brand trusted by multiple major championship winners over its storied history – unveils LynxGolfUSA.com, a new website providing American golfers access to the manufacturer’s innovative lines, including the new Black Cat Series.

Launch of the site coincides with new social media channels, Facebook, Twitter and Instagram, and will feature unique blog content, newsletter sign-up and more. Bolstering the introduction of the new site and social media channels is the U.S. debut of the latest generation of the famed Black Cat line, which delivers leading-edge technology in an attractive and classic aesthetic.  
 
“The U.S. site is the latest step in our journey to bring this iconic brand back to a place of prominence in the American golf market,” says Stephanie Zinser, CFO and co-owner of Lynx Golf. “Black Cat is the perfect series to accompany our website and social launches as golfers have fond memories of previous iterations, but that nostalgia will quickly be replaced with modern performance that maximizes both distance and accuracy.”
 
The Black Cat line features innovations unique to the Lynx brand:
  • Effective Energy Transfer – Each driver, fairway wood and hybrid are engineered with proprietary technology designed to disperse energy across the club face, offering greater forgiveness on off-centre hits.                                                                                                                                                                                                                                                                                                                                        
  • Weight Bar System – Found in the line’s driver and fairway woods, the system transfers weight from the front to the back of the clubhead, giving players control over their preferred launch and spin rate.                                                                                                                                                                            
  • Hollow-Head Technology with Variable Face Thickness – Each iron distributes weight across the hitting surface while a polymer-filled hollow cavity in the head allows for one of the thinnest forged faces in the industry. This provides more effective energy transfer across the face for increased ball speeds and a higher, more stable MOI throughout the set. 
Over the past several years, the Lynx brand has made a resounding impact in the U.K., as the company has recorded double-digit annual sales increases every year since 2013. This growth has been driven by several successful products which will be featured on LynxGolfUSA.com including the popular Prowler VT irons, Prowler Forged irons, and Tigress line of women’s clubs.
                                   
“Without our success in Europe and around the world, days like today are not possible” says Steve Elford, CEO and co-owner of Lynx Golf. “What golfers are about to see and experience in the U.S. started nearly a decade ago when our team set out to restore the glory once associated with the iconic brand.”
  
Founded in the 1970’s by John Riley Sr. and Carl Ross, Lynx® Golf quickly established a massive fanbase among the game’s best players. This included legendary ambassadors who trusted the brand to help them capture victories at the 1992 Masters and 1994 US Open, among other wins.
 
Lynx’s renowned product lines include everything from TOUR-caliber clubs, such as the Prowler VT irons, to products geared for mid-to-high handicappers. At the professional level, the brand continues to draw talent, as its ambassadors include the legendary Dame Laura Davies and former European Tour standout, and current Sky Sports TV presenter, Nick Dougherty, as well as LET players Lydia Hall, Becky Brewerton and Trish Johnson.
 
 
About Lynx® Golf
 
 
Lynx® Golf concentrates on developing high quality, technologically-advanced but affordable golf clubs, backed up by great customer service. In the UK, it has gained a strong foothold in ‘green grass’ golf accounts – retail operations typically run at golf courses by PGA Professionals - with clubs designed and assembled in the UK at the company’s Weybridge, Surrey, headquarters.
 
For more information visit: www.Lynxgolfusa.com, www.Lynxgolf.co.uk/, or follow @LynxGolfUK on twitter.

:callaway-logo-1:  MAVRIK Sub Zero 9.0 Adilia MSI 60S

:ping-small:  G410 FW 5, 7 Alta CB R flex 

:ping-small: G410 Hybrid 26 degree Alta CB R Flex

:callaway-logo-1: MAVRIK 5-A Nippon Modus 105 S 

:callaway-logo-1: MD5 Jaws 54.10 and 58.12 

:scotty-small:  Phantom 5.5   35" 

:titelist-small: ProV1X Play number 12

 

 

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And some of our forum members have had the Black Cat irons in hand for testing the last couple months....read their thoughts on them here


:callaway-logo-1:  MAVRIK Sub Zero 9.0 Adilia MSI 60S

:ping-small:  G410 FW 5, 7 Alta CB R flex 

:ping-small: G410 Hybrid 26 degree Alta CB R Flex

:callaway-logo-1: MAVRIK 5-A Nippon Modus 105 S 

:callaway-logo-1: MD5 Jaws 54.10 and 58.12 

:scotty-small:  Phantom 5.5   35" 

:titelist-small: ProV1X Play number 12

 

 

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Lynx literally is a mom and pop organization, with Steve and Stephanie reviving the brand in Europe and the UK several years ago, and ultimately getting control of the brand globally (except for Korea/Japan) after Dick's bought out GolfSmith. They made a bit of a splash at the PGA Show with their Switch Face Driver, but from what we hear it's still not ready for Prime Time. We can give them credit for innovative thinking, but whether the concept is doable and whether it's actually any good remains to be seen. 

Another interesting note that for a relatively small company, their booth at the last two PGA shows seems outsized compared to influence and sales in North America. I know they've been struggling to find a way to get to market here, and it appears the Direct-To-Consumer approach - a la Hogan and Sub70 - is the avenue they've chosen, and it's probably the best one for them. There's really no room in retail for another small brand. 


 

What's in the bag:
 
Driver:  Sub 70 639D - 9.5; :cleveland-small: Launcher HB Turbo; :mizuno-small: ST 190 
FW Wood: :tour-edge: Tour Edge EXS 220 - 15*; :mizuno-small: ST 180 14*
Hybrids:  PXG 0311 22
Utility Irons: :wilson_staff_small: Staff Model Utilities 18, 21, 24*;  Lynx VT Stinger - 16*
Irons::wilson_staff_small: D7 Forged; :benhogan-small:PTx Pro, :macgregor-small: VIP 1025 V-Foil MB/CB; :wilson_staff_small: Progressives (circa 1993)

Wedges:  :cleveland-small: CBX -2, :benhogan-small:Riviera 52-56-60; :wilson_staff_small: Staff Model
Putter:   :edel-golf-1:  Willamette,  :bettinardi-small: BB8,  :benhogan-small:Baby Ben

Ball: :bridgestone-small: Tour B X (2020); :srixon-small: Z-STAR XV

Stat Tracker/GPS Watch: :ShotScope:


 
Follow @golfspybarbajo

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Odd that the web site has no specs for the irons.

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Ping G400 Max

Cobra King F9 Speedback 3 wood and 7/8 wood

Callaway Big Bertha Heavenwood

Taylormade M4 5 hybrid

Callaway Mavrik Max 6-GW

Maltby M Series+ 54 degree

Ping Glide 3.0 Eye2 58 degree

Ping Sigma 2 Anser

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If they're looking to improve their online presence, they should strongly consider getting someone else to run their social media channels. 

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In my  :wilson_staff_small:  carry bag:
:wilson_staff_small:  D7 R flex 
:callaway-small:  GBB 3W (lofted to 4W)
:callaway-small: V-Series Heavenwood
:cobra-small: Baffler XL 5i-PW
:cleveland-small: CBX 54*
:cleveland-small:  Smart Sole S
:cleveland-small: #10

Twitter: @russtopherb

 

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