Media Kit - Bridgestone e-Series Balls

[Tony Covey MGS]

 

To my recollection this is the first media kit Bridgestone has ever sent my way. Like any media kit the purpose is to help get word out about a new new product. In this case it's the latest revsion of the e-series golf balls feature WEB Dimple Technology, which according to Bridgestone, increases surface coverage by more than 10%, enhancing distance and flight performance.

 

 

As media kits go this isn't the high-gloss, digital we've seen from some other companies, but as far as explaining the product goes, it's pretty much on point. I expect we'll see displays that mimic the inside cover at retail. 

 

 

Frankly, I'm surprised Bridgestone isn't offering an identical kit at retail. It's one thing to *think* you know how you need to change your ball flight, it's better still to be able to compare. This would would be a killer idea for a Bridgestone sampler.