I love when the mail comes - you never know what's going to be in the mailbox....
Got this press release today -- I'll quote as much as is necessary:
Smash Pro Sports Launches The First Perfectly Balanced Golf Ball
A balanced ball leads to longer drivers, less sidespin, true rolling putts and lower scores.
SMASH Pro Sports announced the launch of the first perfectly balanced USGA conforming tour golf ball. Zen Tour IV and Zen Bold III's dual balanced patented technology provides more ball and spin control, longer, straight drives and true rolling putts on greens.
Using fluid dynamics, Zen golf balls are balanced and aligned to their exact center of gravity, ensuring a perfect balance when aligned to the target.
This technology alight the weight distribution of the ball, creating a perfect balance and helping the Zen ball to hold its putting line no matter where it's struck. Most golf balls contain anomalies and imperfections that make the ball spin towards the heavier side. With Zen Golf, we're confident you'll find your balance and unleash your inner pro.
"The golf ball category has become more segmented and customized in the last few years," said Mark Hodson, VP of Business Development. "When we discovered the unique performance enhancements that the Zen ball's bane and alignment deliver, we knew this ball should be on the market. Golfers will gain an edge immediately and feel the difference."
For a limited time, visit zengolfball.com to get 40% off the MSRP. this launch special is available while supplies last. All purchases are backed by the company's 100% money back guarantee.
That's what it says. Honest.
Apparently the theory is a ball that's left heavy will tend to veer left, and a ball that's right heavy will tend to veer right. I'm guessing this is similar to the theory behind those ball-balancing doohickies that were popular a few years ago, and the age old notion of putting balls into an epsom salt bath and marking the ball with a dot and seeing what happens. Here's an excerpt from Golfweek.com:
By M.L. Rose
On the outside, a golf ball appears to be a perfect sphere, except for the dimpled surface. But there may be imperfections beneath the skin of some golf balls. Among those who’ve warned the public about these structural anomalies is golf coach Dave Pelz. In his book, “Putt Like the Pros,” Pelz (a former NASA scientist) had a putting machine strike unbalanced balls -- balls that were slightly heavier in one spot than another. Pelz states that the worst balanced balls wandered 2½ inches off course during a 10-foot putt. While some manufacturers advertise golf balls as being perfectly balanced, there’s a simple way you may test your golf balls to be sure.
Place a golf ball in lukewarm water, then add Epsom salts until the ball floats, the Life Tips website directs. Chicago Tribune golf reporter Ed Sherman notes that the test may also include “a few drops of dishwashing detergent.”
Mark the top of the ball with a felt tip pen or marker.
Hold the ball beneath the water and spin it. Note whether the marked spot rises to the top, then repeat the procedure. If different points of the ball rise to the top of the water, the ball is balanced. But if the marked spot floats to the top each time, the ball is unbalanced, according to Sherman, because the ball’s heavier side will always rotate to the bottom.