Titleist's New Docuseries The Speed Project-Story Behind the TSR

[Golfspy_CG2]

 

Note: This is a really cool series, and even if you're not a Titlesit fan or customer, it gives a good look at the behind the scenes of R&D and Testing that they go through.  I found it awesome

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FAIRHAVEN, Mass. (Feb. 7, 2023) 

“We Go Farther,” a new four-part docuseries chronicling the Titleist Speed Project, an R&D breakthrough that drove the resurgence of Titleist drivers on the PGA TOUR, debuts today on the Titleist YouTube channel and Titleist.com/We-Go-Farther.  

 
• YOUTUBE LINK: We Go Farther | The Story of the Titleist Speed Project  
   
• Series Synopsis: Today, TSR is one of the fastest, most popular drivers in the game. But it wasn’t long ago that Titleist drivers had a different reputation. We Go Farther is a new series from Titleist that takes you deep inside the Titleist Speed Project, a six-year journey that transformed a daunting challenge into overwhelming Tour success. Meet the team that led the way and see what it takes to harness pure speed.  

• Most Played Driver on Tour: Titleist TS drivers, the first models developed through the Titleist Speed Project, made their debut at the 2018 U.S. Open at Shinnecock Hills. A total of 17 players made the immediate switch to TS models that week, a striking number particularly for the week of a major championship.  

For the first time since 2000, more players used Titleist drivers on the PGA TOUR during the 2018-2019 season than any other brand. Through the introduction of the next generation TSi and TSR models, Titleist has remained the most played driver brand on the PGA TOUR for four seasons running. 

“I feel like I can hit the low one in the wind, I feel like I can hit the high one to carry a bunker, and I’ve got that extra 10 [yards] over the last five years that I didn’t have,” Jordan Spieth says in Episode 4. “Over the course of a season that makes a huge difference.”    

Last season, Titleist drivers were played to win 16 PGA TOUR events, including three majors championships. Justin Thomas (PGA Championship) and the U.S. Open Champion gamed TSi3 drivers while Cameron Smith won the Open Championship with his TSR3 just weeks after the new models launched on tour.     

Max Homa’s victory last week at the Farmers Insurance Open marked the 30th win for the TSR drivers across the worldwide professional tours.  

  

EPISODE GUIDE  

Episode 1 - A Line in the Sand  
Go back to the beginning of the Titleist Speed Project to see the seeds of innovation that led to the development of the Titleist TS, TSi and TSR drivers. Hear how it all began and how quickly the rubber met the road in the team’s peerless pursuit of speed.  

Episode 2 - Proving Grounds  
As the new TS drivers near completion, the team reaches its first “now-or-never” moment. If it passes the test, there are aggressive plans to launch it on the horizon. Not even narrow fairways, punitive rough and high stakes can keep the Titleist Speed Project from rolling.  

 
Episode 3 - Breaking Through  
Having done it once, the question becomes, “Can you do it again?” As the Titleist Speed Project shifts from TS to TSi, the team hits a wall. With physics unwilling to budge, it’s time to bring in the big guns. All it takes is a little “space metal” to set off the fireworks and a string of celebrations.  

 
Episode 4 - Pushing Beyond  
Standing on the other side of success, the Titleist Speed Project team looks to prove that the end of their innovation is nowhere in sight. As the TSR driver takes shape, the newest member of the team proves that sometimes the smallest enhancements can yield the biggest gains.  

 

 

[Golfspy_CG2]

Also I dont' want to give it away.  But you may see a suprise guest in the videos that we will all know...or at least should know!

[GolfSpy_APH]

Awesome awesome series of videos. 

With more companies did that. Gives me a little extra appreciation for what they did with TSR and well the whole story behind wanting and needing to get better. 

[Golfspy_CG2]

3 minutes ago, GolfSpy_APH said:

Awesome awesome series of videos. 

With more companies did that. Gives me a little extra appreciation for what they did with TSR and well the whole story behind wanting and needing to get better. 

No doubt.  You're right, it'd be great to see Mizuno do somethng like that with their irons.   

But the last one has me excited on what may come next in 2024 with Steve they just brought on, sounds like he is going to make them thnk of design in a way that no company has ever done.   

[03trdblack]

Been enjoying watching this for sure.  Tony Covey, can I have your autograph?

[golfinnut]

Here is one reason why the Titleist driver is in my bag year after year!  

[Golfspy_CG2]

3 minutes ago, golfinnut said:

Here is one reason why the Titleist driver is in my bag year after year!  

Do you remember the day we were at the Nut Cave, and we saw the videos of JT hitting the TS for the first ime, and we all were just shocked at the sound and speed he was getting.   That should have been in the video, for real world reaction.

 

[golfinnut]

34 minutes ago, Golfspy_CG2 said:

Do you remember the day we were at the Nut Cave, and we saw the videos of JT hitting the TS for the first ime, and we all were just shocked at the sound and speed he was getting.   That should have been in the video, for real world reaction.

 

Haha!  NO doubt  

[GolfSpy_KFT]

Watched the first episode and am locked in lol. Will finish the rest this afternoon on lunch!

[GolfSpy_APH]

34 minutes ago, Jnoble89 said:

Watched the first episode and am locked in lol. Will finish the rest this afternoon on lunch!

Thankfully the longest is about 7 minutes so it's a quick watch!

[cnosil]

Interesting marketing series; really enjoyed the episodes.   

[GolfSpy_APH]

4 hours ago, Golfspy_CG2 said:

No doubt.  You're right, it'd be great to see Mizuno do somethng like that with their irons.   

But the last one has me excited on what may come next in 2024 with Steve they just brought on, sounds like he is going to make them thnk of design in a way that no company has ever done.   

Turbulators? Hehe but the Titleist was so maybe inverted. 

[GolfSpy_KFT]

Really cool watch, and I felt even more invested in it since I currently have a TSi3 in the bag. Can't wait to see what the next iteration of drivers is after TSr since that may be around the time when I'll test out some new options.

[cnosil]

2 hours ago, Jnoble89 said:

I felt even more invested in it since I currently have a TSi3 in the bag. 

I felt more invested when Tony was talking about the MGS testing results and since I am one of the testers they were talking about me 

[GolfSpy_APH]

I don't think I'll move from TSi to TSR still. 

Maybe the next model, but for now I'll keep the oldy!

[GolfSpy_KFT]

4 hours ago, GolfSpy_APH said:

I don't think I'll move from TSi to TSR still. 

Maybe the next model, but for now I'll keep the oldy!

Same here!

[JohnSmalls]

Short episodes made this a breeze to watch.  Love these behinds the scenes looks.  Titleist not only stepped up their design but their marketing as well.

[GolfSpy_APH]

12 minutes ago, JohnSmalls said:

Short episodes made this a breeze to watch.  Love these behinds the scenes looks.  Titleist not only stepped up their design but their marketing as well.

Agreed, but it also left me wanting more!

[JohnSmalls]

12 minutes ago, GolfSpy_APH said:

Agreed, but it also left me wanting more!

You and me both!  (cue) "Buy a TSR and find out!" 

[dinomack99]

This series was very good, but TOO SHORT! A mere appetizer when I was hoping for a steak. I hope another company will do another one and go into more detail. I would have loved to see more on aerodynamics. 

[GolfSpy_APH]

36 minutes ago, dmacko99 said:

This series was very good, but TOO SHORT! A mere appetizer when I was hoping for a steak. I hope another company will do another one and go into more detail. I would have loved to see more on aerodynamics. 

I think we will see more on that with the next driver. Agreed it was too short. Would have gladly watched 2 hours on it.

[scubahoops]

Completely agree it was very good but very short. I would have loved more details on it but that may also get into their proprietary data.  

I purchased my current driver over the summer and sort of wish I had waited until now.  There are 4 drivers I would love to try and this being one of them.  I think the new offerings from Ping, Titleist, Callaway and Mizuno all look like they have great potential.  

[GolfSpy_APH]

7 minutes ago, scubahoops said:

Completely agree it was very good but very short. I would have loved more details on it but that may also get into their proprietary data.  

I purchased my current driver over the summer and sort of wish I had waited until now.  There are 4 drivers I would love to try and this being one of them.  I think the new offerings from Ping, Titleist, Callaway and Mizuno all look like they have great potential.  

Makes me think what other projects would you like to see the behind the scenes. 

Stealth Face 

Paradym body

Copper underlay from Mizuno

Those would top my list at first glance.