Opinions Needed! Sun Day Red

[GolfSpy_APH]

Link to Survey

We have seen many different thoughts and opinions on this lineup and we are working on putting all of your thoughts on record as part of an upcoming feature article for the main site! 

If you could take a couple minutes and fill this it out for us it would be great! We may also include some of your comments below as part of the article! 

Want your chance to be quoted on mygolfspy.com? Now is your chance!

Thanks all for your participation. 

Forum Thoughts: Sun Day Red Survey

[Fongle]

Done!

["Mr. 72"]

Is there an official explanation why Sunday is two words?

The logo smells of a now older guy trying to stay relevant with a younger generation. 

[Fongle]

8 minutes ago, "Mr. 72" said:

Is there an official explanation why Sunday is two words?

The logo smells of a now older guy trying to stay relevant with a younger generation. 

The Taylormade CEO rattled off some nonsense about the "rule of 3's" and it being “Born from a love for being outside in the sun, the joy of playing golf during the day, and a special red being the brand’s power color "

Honestly sounds like contrived tripe to me. That space in the word has possibly cut the initial sales targets in half at least, because everywhere I see people talking about it, people hate it, myself included. Also, the logo looks like a bad Tiger-themed knockoff of Greg's shark logo to me.

["Mr. 72"]

1 minute ago, Fongle said:

The Taylormade CEO rattled off some nonsense about the "rule of 3's" and it being “Born from a love for being outside in the sun, the joy of playing golf during the day, and a special red being the brand’s power color "

Honestly sounds like contrived tripe to me. That space in the word has possibly cut the initial sales targets in half at least, because everywhere I see people talking about it, people hate it, myself included. Also, the logo looks like a bad Tiger-themed knockoff of Greg's shark logo to me.

 

["Mr. 72"]

My survey response: Puma did it better.

Thanks for the TM info!

[Cfhandyman]

17 minutes ago, "Mr. 72" said:

Is there an official explanation why Sunday is two words?

The logo smells of a now older guy trying to stay relevant with a younger generation. 

Most likely for branding, patent and trademark reasons. Fairly certain you can’t patent Sunday. 

[meteorinnov8]

unless el Tigre can play 4 rounds at Augusta before May scheduled distribution of SDR, the marketing of the line will be fatally compromised. One appearance at Players, where making the cut would be a monumental shift in form for Eldridge, 6 weeks ahead of launch will not be enough to move premium pieces without huge advertising bridge to carry momentum into when the public can lay down their money. And that expenditure would doom the line to years of losses. Best thing TM can do is sign Rory to carry the exposure load and hope Tiger as an ambassador is enough. 

[GolfSpy_SHARK]

As someone coming from always enjoying Nike and tiger woods stuff, seeing the sun day red stuff so far is “meh” for me.

[jolter1]

To me the logo could have been given a little more thought. There is nothing wrong in the tiger part, sun day red just doesn't sound right.

[johngschulz]

Done. Curious to see the results, but have an idea on what most people are thinking already. Time will tell!

[Julius]

Underwhelming.  Given the calibre of Tiger in his heyday, and the perfectionist that he is, I expected something more bold and interesting, I find it just underwhelming, at the expected price point I will not buy it.  I was trying to place the Tiger(ish) logo, but someone here has hit it - looks like the Greg Norman shark to me.  If Tiger cannot get his health stepped up to play and win a few more times, I think the younger generation will pass it by soon enough, given that he is already relatively far behind in the rear view mirror now versus others on tour.  On the Sun Day part, I found it a play on words that didn't really work for me nor the explanation of the brand as to why it is like this with the 3's.  I don't need complex clothing messages, give me very functional and comfortable as a brand at a reasonable (not necessarily cheap) price point, and I am very happy.  This  is over engineered to some extent with messaging trying to convey something that we are not that interested in. It could have been Red Sunday Golf and the message would have made more sense to me. 

Edited February 21 by Julius

[Pommie78]

The logo is terrible. Looks like an old arthritic tiger, which may or may not be fitting. 

The name really doesn't inspire much. It's not even really quirky, it's just a bit odd.

Hard pass from me.

[BallsLeon]

I don’t mind the logo, and I like the redesigns of classic tiger looks through the years. Really liked Tigers striped polo at Riv for example. Logo/looks wise there are far more offensive/boring golf brands out there.

The name is a little clunky however.

Edited February 21 by BallsLeon

[Shadethrower25]

I think the entire line is gross and opportunistic greed by a chap who certainly doesn't need the money, but, could use driving (cars) lessons and relationship counseling. I hope he puts the money he won't get from me to good use.

[OdinSnipes414]

There are so many golf apparel brands out there that it’s hard to rate them! However I’ve been following Tiger my whole life, as many have, but I never once wanted to buy a Nike piece of clothing just because they signed Tiger! I love the man not the clothes! But now that he has a line he built (please correct me if that’s incorrect) It speaks to me more! Now I love the clothes made by the man! Nike put their symbol on Tiger, and now Tiger(TM) puts his symbol on Tiger which has a higher impact on me when I’m looking at the clothes I wear! But time will tell! As for Sun Day Red it’s whatever to me ! Shoot I’ve seen guys wearing doughnuts and cats with lasers and ducks doing the nasty on the golf course! It’s just a name! Interpretation can be what ever I see S D R I see Son Dad Redemption!

[O2BGOLFN]

Thumbs down for me.  TM and Tiger you could do better than this !   Sorry but it looks like a logo that belongs to the Chinese Communist Party.

[Polly509109]

Why buy Sun Day Red, when as others have stated, If Tiger doesn’t play well at The Players or at Augusta, TM will be giving it away along w a club trial on fitting days!   

[bumpandrun]

1 hour ago, "Mr. 72" said:

Is there an official explanation why Sunday is two words?

The logo smells of a now older guy trying to stay relevant with a younger generation. 

It smells like a marketing firm that didn't think they would get paid if they were honest and told him "Tiger" should be the name of the line and the logo.

[IndyBonzo]

The logo looks like fish bones.  Pass.  

[OdinSnipes414]

14 minutes ago, bumpandrun said:

It smells like a marketing firm that didn't think they would get paid if they were honest and told him "Tiger" should be the name of the line and the logo.

Sunday red is already trademarked 

[Brohams]

32 minutes ago, OdinSnipes414 said:

There are so many golf apparel brands out there that it’s hard to rate them! However I’ve been following Tiger my whole life, as many have, but I never once wanted to buy a Nike piece of clothing just because they signed Tiger! I love the man not the clothes! But now that he has a line he built (please correct me if that’s incorrect) It speaks to me more! Now I love the clothes made by the man! Nike put their symbol on Tiger, and now Tiger(TM) puts his symbol on Tiger which has a higher impact on me when I’m looking at the clothes I wear! But time will tell! As for Sun Day Red it’s whatever to me ! Shoot I’ve seen guys wearing doughnuts and cats with lasers and ducks doing the nasty on the golf course! It’s just a name! Interpretation can be what ever I see S D R I see Son Dad Redemption!

Well said. His brand JUST launched, give it a chance to evolve and make mistakes just as other brands have. 

[Domino1]

My reaction is "meh" . The tiger striped image is missing something but I don't know what.

[Mr_BogeyPro]

Done! The clothing line looks good, but HATE the logo.

[golffun]

UNIQUE....    probably the best word I could use...   not a fan of the logo..    Name is okay and relates specifically to Tiger.    Logo's seem to drive sales, so I'm not sure if his association with the brand will overcome a less than attractive logo (IMHO).   

[OdinSnipes414]

14 minutes ago, Domino1 said:

My reaction is "meh" . The tiger striped image is missing something but I don't know what.

A flaming car in the background….. to far hmm maybe a silhouette of him riding it

[OdinSnipes414]

8 minutes ago, golffun said:

UNIQUE....    probably the best word I could use...   not a fan of the logo..    Name is okay and relates specifically to Tiger.    Logo's seem to drive sales, so I'm not sure if his association with the brand will overcome a less than attractive logo (IMHO).   

Man idk the Tiger looked good on the cashmere sweater! Simplistic! 

[Golf2Much]

I think they tried to get too cute with the logo and brand name.   The logo itself looks too complicated and for people with OCD, it might hurt their brains!  What if he wins another major and they have to add another rib on the logo?  Do they have to re-register everything?  Does it make the previous merchandise obsolete?

There's certainly precedence with a golfer winning a major prompting a demand for certain items.  The obvious is Jack Nicklaus using the McGregor Response ZT putter to win the 1986 Masters.  The company projected annual sales of 6000 putters.  By noon the Monday after the 1986 Masters McGregor had orders for 5000.  By the end of 1987 they had sold 350,000!

Though there may be an initial demand because it's new and it's Tiger (heaven knows there's a segment of golfers with too much discretionary money), if the merchandise price point is too high, I don't see the average golfer or even fans ponying up big bucks. 

Jack's putter may help you sink a few more putts, but wearing a Tiger shirt is not going to improve your game.  Then again, like in the old SNL Fernando's Hideway sketch, it's much better to look good than to play good.  Any you look mahvelous!

[meteorinnov8]

TM exec said Sun Day split because not every day is Sunday but we all want days that are sunny. It think it’s because you can’t trademark common words or combinations. Has to be unique to be granted by Patent and Trademark Office.

IMO (being in the design, branding and marketing biz for 4 decades), line should have been named Red Sun Day. Red sunrise would have been a better, more aspirational logo. As it is, the logo’s broken lines have too many broken lines, like Tiger’s broken too many times. And FFS, the logo needs to be in red on every item. Somebody at TM really messed that up 

 

[berkeleybob]

I dunno. It’s not for me, I know that. I haven’t seen any promotions or ads or marketing strategy in general, but I think if they really want to do it, they should lean into Tiger’s glory days and position Tiger to be a kind of elder statesman. After all, I think he can easily take credit for golf being what it is today.

Back in the 90s he inspired my co-worker to push out his own golf clothing line that was targeted at the youth were coming into the sport because of Tiger Woods. It was a tough sell at the time because back then golf courses were pretty stodgy.

Now the face of golf and golf fashion has changed largely because of that youth growing up and inspiring the next generation of young adults and teens to join the sport. I’d bet lots of them say that they want to be the next Tiger Woods, not Rory McIlroy or Brooks Koepka or Jon Rahm or whoever. 

I don’t know who the target market is for this line of clothing, but if I had to guess, it’s guys mid 30s to mid 50s who grew up watching Tiger. Make Tiger the godfather of today’s golf, and maybe they’re the ones who’ll buy into his fashion line, because nostalgia.

Edited February 21 by berkeleybob