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Ben Hogan Closes its doors


MattF
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Seems I've heard this story before, a couple times.😜

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Driver: :cobra-small: Speed Zone 9* HZRDUS Smoke Yellow Shaft

3 Wood: :cobra-small: King Speedzone 13.5* HZRDUS Smoke Black Shaft

2 & 3 Hybrids: :cobra-small: Speedzone Recoil 480 ESX Shaft

Irons: :cobra-small: Speedzone 5-GW Recoil 460 ESX Shafts

Wedges::callaway-logo-1: PM Grind 54* & 58*

Putter: :odyssey-small: Dual Force Rossi II

Ball: Whatever I find in the woods

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If true, that is truly a shame. I had Edge irons back in the early 2000s and I now have PTxPros and Equalizer II wedges. If they have some massive sale I might buy the icons as well...

I guess this means I will have to switch my DTC allegiance over to Sub 70 (which is also a great company). 

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Nike Sumo 13* Driver - 18* Sim 2 Max 5W - PTxPro 5-PW - Equalizer II Wedges - Seemore FGP Putter

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If not for forum posts, I wouldn't have known they were still around. I've seen no messaging or marketing from them in ages.

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In my  :wilson_staff_small:  carry bag:
:callaway-small: Mavrik Max 10.5* R Flex Evenflow RipTide
:cleveland-small: Hy-Wood
:cleveland-small: Launcher 5h
:wilson_staff_small: D200 6i-PW
:cleveland-small: CBX 54* & 58*
:cleveland-small: #10
:bridgestone-small: e12 Contact
 

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No surprise. They have been a small dtc brand with very little eyeballs on them outside of golf forums.

They did the samething a handful of years back then changed their business model a bit.

Just shows how hard it is for small businesses running a somewhat niche business with little to no marketing 

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Driver: PXG 0811 X+ Proto w/UST Helium 5F4

Wood: TaylorMade M5 5W w/Accra TZ5 +1/2”, TaylorMade Sim 3W w/Aldila rogue white

Hybrid: PXG Gen2 22* w/AD hybrid

Irons: PXG Gen3 0311T w/Nippon modus 120

Wedges: TaylorMade MG2 50*, Tiger grind 56/60

Putter: Scotty Caemeron Super Rat1

Ball: Titleist Prov1

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37 minutes ago, russtopherb said:

If not for forum posts, I wouldn't have known they were still around. I've seen no messaging or marketing from them in ages.

Now I swear I saw some advertising on the GC this weekend for them. In fact I get a chuckle of the picture they showed of Mr Hogan cleaned up for todays PC world. The original had him with a cigarette in his hand. I told my wife and then showed her the original in one of my books. 

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Driver ---- Honma G1_X Stock tuned Honma R shaft---- 3 wood TM V-Steel Aldila 65G R Flex 15*--- 7 Wood TM V-Steel UST Pro Force 65 R flex 21*---- 9 wood TM V-Steel stock MAS Stiff shaft 24*---  Irons 4 thru 9 Mac Muirfield TT black label R-- PW M-85 Macgregor 48* S-400 Sensicore --- SW  Vokey SM-4 51* stock shaft--- LW Vokey SM 5 L grind 58* stock shaft--- Putter -- Original Reuter Bulls Eye Standard---. Bag Old School Jones Original non stand

 

 

 

 

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They make good irons, but the Ben Hogan name doesn’t really carry any weight with the younger generations and their marketing or lack thereof has been questionable at best. 
 

Brands like Sub70 seem to have a much better approach in the DTC space

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:titelist-small: 818 H2 20* Tour AD DI 85X

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:mizuno-small: JPX 919 Tour 5-PW OBAN CT 115X(-)

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1 hour ago, vandyland said:

If true, that is truly a shame. I had Edge irons back in the early 2000s and I now have PTxPros and Equalizer II wedges. If they have some massive sale I might buy the icons as well...

I guess this means I will have to switch my DTC allegiance over to Sub 70 (which is also a great company). 

My bud up in Charlotte who is a Pro at a course is on the SUB 70 bandwagon. He has some kind of deal going with them but he is like our esteemed fellow MGSer Tom The Golf Nut he loves them. He was under the impression I was still playing comp and wanted to see about me hooking up with them. I told him that ship had sailed that now days I do good to just play. Like I told Tom when he was here and we played if I were going the modern route those would be ones I would strongly consider.

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Driver ---- Honma G1_X Stock tuned Honma R shaft---- 3 wood TM V-Steel Aldila 65G R Flex 15*--- 7 Wood TM V-Steel UST Pro Force 65 R flex 21*---- 9 wood TM V-Steel stock MAS Stiff shaft 24*---  Irons 4 thru 9 Mac Muirfield TT black label R-- PW M-85 Macgregor 48* S-400 Sensicore --- SW  Vokey SM-4 51* stock shaft--- LW Vokey SM 5 L grind 58* stock shaft--- Putter -- Original Reuter Bulls Eye Standard---. Bag Old School Jones Original non stand

 

 

 

 

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21 minutes ago, BIG STU said:

Now I swear I saw some advertising on the GC this weekend for them. In fact I get a chuckle of the picture they showed of Mr Hogan cleaned up for todays PC world. The original had him with a cigarette in his hand. I told my wife and then showed her the original in one of my books. 

Cigarettes have not been able to be shown in TV ads since the Nixon administration. Yeah, cleaned up for the PC world indeed. If only they had shown him smoking maybe they'd still be in business 🙄

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In my  :wilson_staff_small:  carry bag:
:callaway-small: Mavrik Max 10.5* R Flex Evenflow RipTide
:cleveland-small: Hy-Wood
:cleveland-small: Launcher 5h
:wilson_staff_small: D200 6i-PW
:cleveland-small: CBX 54* & 58*
:cleveland-small: #10
:bridgestone-small: e12 Contact
 

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37 minutes ago, RickyBobby_PR said:

No surprise. They have been a small dtc brand with very little eyeballs on them outside of golf forums.

They did the samething a handful of years back then changed their business model a bit.

Just shows how hard it is for small businesses running a somewhat niche business with little to no marketing 

Yeah now days you got to have massive exposure on marketing sorta like PXG. Saw their new aggressive marketing on their new forged wedges. To me it is a hoot funny as heck. But you gotta admit his commercials bring attention.

Noticed something else this weekend. Wilson Staff does not have a lot of players on the PGAT but they darn sure have presence on the other side of the pond. They have several DP Tour players besides Padrig and quite a few lady players on the LET too.

But as you mentioned Hogan has some stiff competition even among us folks on golf sites with companies like Sub 70 , Edel and a lot of JDM stuff. I doubt in todays market even with a remake of the iconic Endo forged 99 Apex they could do any better without aggressive promotion. 

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Driver ---- Honma G1_X Stock tuned Honma R shaft---- 3 wood TM V-Steel Aldila 65G R Flex 15*--- 7 Wood TM V-Steel UST Pro Force 65 R flex 21*---- 9 wood TM V-Steel stock MAS Stiff shaft 24*---  Irons 4 thru 9 Mac Muirfield TT black label R-- PW M-85 Macgregor 48* S-400 Sensicore --- SW  Vokey SM-4 51* stock shaft--- LW Vokey SM 5 L grind 58* stock shaft--- Putter -- Original Reuter Bulls Eye Standard---. Bag Old School Jones Original non stand

 

 

 

 

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3 minutes ago, russtopherb said:

Cigarettes have not been able to be shown in TV ads since the Nixon administration. Yeah, cleaned up for the PC world indeed. If only they had shown him smoking maybe they'd still be in business 🙄

Do not get me started they still show beer and liquor ads and that has killed more people from disease and auto accidents than cigarettes ever did. LOL the other day in the Senior Open they showed Jimenz taking a big puff off a stogie while he was on a tee. I laughed and told my wife that was from more than likely a Sky Sports or BBC feed. I laughed at the thought of the NBC/GC lawyers circling the wagons on that one. I can see some of the PC snowflakes now "OMG did you see that?" and calling in to the GC or the FCC to complain

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Driver ---- Honma G1_X Stock tuned Honma R shaft---- 3 wood TM V-Steel Aldila 65G R Flex 15*--- 7 Wood TM V-Steel UST Pro Force 65 R flex 21*---- 9 wood TM V-Steel stock MAS Stiff shaft 24*---  Irons 4 thru 9 Mac Muirfield TT black label R-- PW M-85 Macgregor 48* S-400 Sensicore --- SW  Vokey SM-4 51* stock shaft--- LW Vokey SM 5 L grind 58* stock shaft--- Putter -- Original Reuter Bulls Eye Standard---. Bag Old School Jones Original non stand

 

 

 

 

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28 minutes ago, jlukes said:

They make good irons, but the Ben Hogan name doesn’t really carry any weight with the younger generations and their marketing or lack thereof has been questionable at best. 
 

Brands like Sub70 seem to have a much better approach in the DTC space

Pretty much the same issue Wilson Staff has.  Even thought it's part of a Mega Sports company, anything releated to Wilson and golf, just doesn't resonate with golfers below the age of say 50 or 60.   

Probably the reason I can't seem to even get a bite on a brand new set of D9 Forged listed for sale.  As good of looking iron as just about any other in the players distance category.  But zero street cred with todays golfers.

 

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:titelist-small: TSi1 20 and 23 degree hybrids Aldila Ascent Shafts R

:titelist-small: T300 5-P Tensei  R flex shaft 1/4 long 

:titelist-small: SM8 48F/54/58 D Grinds 

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:titelist-small: ProV1X Play number 12

 

 

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1 minute ago, Golfspy_CG2 said:

Pretty much the same issue Wilson Staff has.  Even thought it's part of a Mega Sports company, anything releated to Wilson and golf, just doesn't resonate with golfers below the age of say 50 or 60.   

Probably the reason I can't seem to even get a bite on a brand new set of D9 Forged listed for sale.  As good of looking iron as just about any other in the players distance category.  But zero street cred with todays golfers.

 

And if you ask some people what brand over the years has won more majors they would say Callaway or TM etc. Even a confirmed etched Macgregor man knows and admits the answer is Wilson🙄

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Driver ---- Honma G1_X Stock tuned Honma R shaft---- 3 wood TM V-Steel Aldila 65G R Flex 15*--- 7 Wood TM V-Steel UST Pro Force 65 R flex 21*---- 9 wood TM V-Steel stock MAS Stiff shaft 24*---  Irons 4 thru 9 Mac Muirfield TT black label R-- PW M-85 Macgregor 48* S-400 Sensicore --- SW  Vokey SM-4 51* stock shaft--- LW Vokey SM 5 L grind 58* stock shaft--- Putter -- Original Reuter Bulls Eye Standard---. Bag Old School Jones Original non stand

 

 

 

 

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1 minute ago, BIG STU said:

And if you ask some people what brand over the years has won more majors they would say Callaway or TM etc. Even a confirmed etched Macgregor man knows and admits the answer is Wilson🙄

As usual, you are 100% spot on sir! 

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:titelist-small: TSi1 Aldila Ascent 40G shaft

:titelist-small: TSi2 18 FW with GD AD IZ 6 Shaft

:titelist-small: TSi1 20 and 23 degree hybrids Aldila Ascent Shafts R

:titelist-small: T300 5-P Tensei  R flex shaft 1/4 long 

:titelist-small: SM8 48F/54/58 D Grinds 

:ping-small: Tyne 4 

:titelist-small: ProV1X Play number 12

 

 

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21 minutes ago, BIG STU said:

Yeah now days you got to have massive exposure on marketing sorta like PXG. Saw their new aggressive marketing on their new forged wedges. To me it is a hoot funny as heck. But you gotta admit his commercials bring attention.

Noticed something else this weekend. Wilson Staff does not have a lot of players on the PGAT but they darn sure have presence on the other side of the pond. They have several DP Tour players besides Padrig and quite a few lady players on the LET too.

But as you mentioned Hogan has some stiff competition even among us folks on golf sites with companies like Sub 70 , Edel and a lot of JDM stuff. I doubt in todays market even with a remake of the iconic Endo forged 99 Apex they could do any better without aggressive promotion. 

Yeah they have spent more overseas where their brand has more recognition and not associated with the box sets you get in Walmart or other places.

Their biggest names on the PGA just don’t have any type of success to have their bags shown on tv on the weekend. 
 

They got some good coverage this weekend with Paddy and Schubert

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Driver: PXG 0811 X+ Proto w/UST Helium 5F4

Wood: TaylorMade M5 5W w/Accra TZ5 +1/2”, TaylorMade Sim 3W w/Aldila rogue white

Hybrid: PXG Gen2 22* w/AD hybrid

Irons: PXG Gen3 0311T w/Nippon modus 120

Wedges: TaylorMade MG2 50*, Tiger grind 56/60

Putter: Scotty Caemeron Super Rat1

Ball: Titleist Prov1

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If true, that's a bummer considering the PTx Pros are really, really good. I don't see them leaving my bag anytime soon. Easiest to hit long irons I've ever had.

That being said, sure, I can see why they didn't make it. Very few options available and nearly impossible to be fit for or customize without spending Club Champion-level money.

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Driver: callaway_logo.png.3dd18aa65544000dd0ea3901697a8261.png Callaway Epic Max LS (9°), 45.75", Fujikura Motore X F1 6X | Club Champion Fitting
17° Hybrid:
callaway_logo.png.3dd18aa65544000dd0ea3901697a8261.png Callaway Super Hybrid, 41.5", Mitsubishi MMT Hybrid 80 TX
21° Hybrid: callaway_logo.png.3dd18aa65544000dd0ea3901697a8261.png Callaway Epic Flash, 40", Mitsubishi MMT Hybrid 80 TX
4 Utility: 
cobra_logo.png.190908c8b4518eec87c087429e4343ee.png Cobra KING Utility (2020 Model), 38.5", UST Mamiya Recoil 110 F5
5-PW:
logo-Ben-Hogan-large.png.98d743ae5487285c6406a1e30a0a63b5.png Ben Hogan PTx Pro, 37" 7 Iron, Aerotech SteelFiber i125cw Stiff | Club Champion Fitting
50°, 54°, 58°:
231036130_Edel_Golf_Logo_v2_grandecopy.png.13cc76b963f8dd59f06d04b1e8df2827.png Edel SMS, V Grind, Nippon Modus 125 Wedge| Official Review Thread
Putter:
image.png.49fcc172a1ed0010d930fbe1c5dc8b79.png L.A.B. Golf DF 2.1, 36", 68°, Black with Custom Sightlines, BGT Stability Tour, L.A.B. Press II 3° | Unofficial Review
Grips: 
stargrip.png.4285948f41f1409613266e7803f0bbaa.png Star Sidewinder, Undersized with Custom Tape Build-Up
Ball: :Snell:Snell MTB-X Optic Yellow

Tracked By: shotscope.png.4a7089f2bddff325285b1266a61dda03.png  Shot Scope H4
Bag: :1590477705_SunMountain: Personalized 2020 Sun Mountain Sync
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Currently Testing: Edel SMS Wedges
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I hope it isn't a death knell for other similar companies (smaller DTCs) like Haywood and New Level (though New Level has some exposure through Stephen Alker, if that is worth much). It seems like someone needs to be into golf enough to know about these companies but then also trust their build quality and, in many cases, not be able to be fit into these clubs (though they do offer demo programs). I, personally, will continue to look at DTCs for irons but I can't say I am all the way there for things like Drivers, for whatever reason. Maybe it is the marketing hype. In any event, this makes my Hogans a bit more valuable to me and hopefully I can keep them for a long time (i.e. keeping the urge to buy new clubs at bay). 

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Nike Sumo 13* Driver - 18* Sim 2 Max 5W - PTxPro 5-PW - Equalizer II Wedges - Seemore FGP Putter

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Not much else to say, the golf equipment business is ruthless.  

When Nike cannot compete you have to look deeper and understand most golfers suffer from a strong desirability bias when selecting brands.

Why play the Wilson clubs when I can have a Titleist or Callaway for just $50 more.

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6 minutes ago, bens197 said:

Not much else to say, the golf equipment business is ruthless.  

When Nike cannot compete you have to look deeper and understand most golfers suffer from a strong desirability bias when selecting brands.

Why play the Wilson clubs when I can have a Titleist or Callaway for just $50 more.

Nike is an interesting story. They were doing fine. They had roughly 4% of the market share when they dropped out of the business. But like with pretty much everything they do they marketed athletes and not equipment. It shows that just using an athlete can only net you so much as well as seeing the equipment on tv which thur got lots of exposure with due to Rory, Tiger, Wie, Koepka.

Iirc part of their reasoning for getting out was following the rest of the company and getting out of the hard good business. They dumped hockey, baseball/softball, whatever other equipment they had and were focused on shoes and apparel. Golf was the last piece or one of the last pieces to go.

 

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Driver: PXG 0811 X+ Proto w/UST Helium 5F4

Wood: TaylorMade M5 5W w/Accra TZ5 +1/2”, TaylorMade Sim 3W w/Aldila rogue white

Hybrid: PXG Gen2 22* w/AD hybrid

Irons: PXG Gen3 0311T w/Nippon modus 120

Wedges: TaylorMade MG2 50*, Tiger grind 56/60

Putter: Scotty Caemeron Super Rat1

Ball: Titleist Prov1

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So on the website it is up and running but when you click on any of the drop downs or other fields they go to no where or say sorry not working. That’s not the best sign for the website

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  • GolfSpy MPR changed the title to Ben Hogan Closes its doors

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