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ddryan

Hogan arises again

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I am very happy to see the Hogan Company arising from the ashes- their product is outstanding (I am currently playing the TK Wedges (53 and 57), and had a set of the Ft Worth Irons, which I loved, but my swing was not consistent enough to make them work for me.  I sold them to a buddy who has since dropped another 2 strokes off his index- they are indeed great clubs.

 

The interesting thing about the Ft Worth Irons is the approach to numbering.  Ft Worth irons are labeled by loft angle, not some number like "7" - available lofting ran from about 20 degrees all the way to 49 degrees, then you get into the TK wedges.  This allows individuals to create their own bag- and allows the player to have a standard degree (perhaps 5 degrees) of separation between each club.  It takes a bit of range time to figure out your distances - for example Ft Worth 48 degree  was roughly equivalent to my old Taylor Made Burner 2.0 wedge.  So you work thru the bag, figure out what you need, and then you can order the degree clubs you want/need.  I think it is a great approach. Just wish I was good enough, or had the time to groove the consistency you need to hit them-  because when you do, OMG- "Like Buttah!!!"

 

They offered bags (both carry and cart) at a significant discount- I ordered two and have one more on order today- well made, with the Hogan logo- very handsome bag and a nice bag to carry.

 

I was not as impressed with the hybrids- I purchased one and had to ship it back as it lost the paint off the face of the club after about 3 rounds.  They sent me a replacement, but it was not the same (had same specs, but club felt different in my hands and results were not what I was looking for)- that concerns me because if two supposedly identical clubs have that much variation between them, I wonder if the QC is up to snuff. 

 

For the good of the Hogan brand, I certainly hope so- Hogan always represented quality, and I hope it will again.

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If this takes flight. The direct to consumer golf club idea might be a game changer. I've always been a fan, this could get interesting.

 

 

Sent from my iPhone using MyGolfSpy

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If I'm reading their factory-direct business model correctly, potential customers will need to get fitted independently and send The Ben Hogan Co. their personalized specs? No middle men whatsoever? Very interesting concept.

 

I hope it works out for them. 

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The interesting thing about the Ft Worth Irons is the approach to numbering.  Ft Worth irons are labeled by loft angle, not some number like "7" - available lofting ran from about 20 degrees all the way to 49 degrees, then you get into the TK wedges.  This allows individuals to create their own bag- and allows the player to have a standard degree (perhaps 5 degrees) of separation between each club.  It takes a bit of range time to figure out your distances - for example Ft Worth 48 degree  was roughly equivalent to my old Taylor Made Burner 2.0 wedge.  So you work thru the bag, figure out what you need, and then you can order the degree clubs you want/need.  I think it is a great approach. Just wish I was good enough, or had the time to groove the consistency you need to hit them-  because when you do, OMG- "Like Buttah!!!"

 

I hate the way Hogan numbers irons, but maybe it's because I'm not smart enough to remember that a 7-iron is 34 degrees. My Cleveland wedges have 50, 54, & 58 stamped on 'em. It just seemed gimmicky to me.

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But when you think about it, your driver has a loft degree- your three-wood or five-wood also has a degree loft, and your hybrid has a loft- the only clubs that don't are the iron set- and when you walk into a shop and buy a 5 iron you think it is the same whether a Titlist or Taylor Made or Cobra or Adams- the fact is that they are all different- there is no standard- but when you shift to degree lofts, well, at least it levels the playing field.  It does take some time to figure out what each degree does, but you can really customize your bag. 

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I made a comment in the blog however it did not post . Frustrating after typing a bunch anyways I think it's a smart idea. Not everybody cares to support the middle man. Plenty of companies around for that. Good move for Hogan!

 

 

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I was a big fan of those hogan FT WORTH irons I really wanted a set but they did not have a dealer here in the UK.

Also the TK wedges just looked fantastic....If they produce them again I might be asking a US based member to ship me a set over marked as a gift to aviod import taxes.

Obviously I will send the member the money to order and ship them. :D

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there has been some forum testing of their clubs ... I think they're pretty good.  

https://forum.mygolfspy.com/topic/16384-official-forum-member-review-ben-hogan-golf-ptx-iron-review/?hl=hogan

 

Glad to see Hogan is taking a non-traditional route.  Hope that they can stay competitive and around for a while.  Kind of reminds me a little of the Wishon clubs....which a lot of people rave about!

 

On a side note - I'm still wondering why Marc Leishman has the Hogan logo on his polo shirts...  I didn't see any Hogan clubs in his bag.

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On a side note - I'm still wondering why Marc Leishman has the Hogan logo on his polo shirts...  I didn't see any Hogan clubs in his bag.

 

 

 

Could be he's sponsored, in part, by Perry Ellis, who owns the Ben Hogan brand. They're the only golf shirts I buy now.

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Could be he's sponsored, in part, by Perry Ellis, who owns the Ben Hogan brand. They're the only golf shirts I buy now.

 

Ah; good call... never thought of that angle!  Perry Ellis makes some sweet clothes.

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On a side note - I'm still wondering why Marc Leishman has the Hogan logo on his polo shirts...  I didn't see any Hogan clubs in his bag.

Walmart, of all places, is currently marketing Ben Hogan apparel. It's good quality and a great value for the price. I own many of the BH shirts and shorts. 

 

I mean, a moisture-wicking polyester shirt is what it is IMO. Style and fit are what matters and BH's 2XL polos fit me well.

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Oh, and with Hogan irons with just the lofts -- the trick is to identify what club is your 7-iron, and work form there. It's not that hard - took about 13 holes to figure it all out.

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I kind of like the identification via loft idea. I think once you got used to them it would be fine. They are making some gorgeous clubs right now. I have a set of TK wedges and think they are great.

 

 

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I kind of like the identification via loft idea. I think once you got used to them it would be fine. They are making some gorgeous clubs right now. I have a set of TK wedges and think they are great.

 

 

Sent from my iPhone using MyGolfSpy

 

what if you get your clubs bent though ???

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Will the website have a "web fitting" type of feature? That coupled with a strong return policy, and maybe a three club trial set should help convince a lot of people to give them a shot. Remember- the market (and more importantly the consumer) is changing rapidly, for better or worse.

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what if you get your clubs bent though ???

Counter-question: what level of OCD does one have? :)

I see your point though-I would be in the camp that would have to have the clubs bent to what the number said or it would drive me nuts. So if I ever got refitted, I would probably have a hard time bending them to a different loft.

 

 

Sent from my iPhone using MyGolfSpy

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It's nice to see they are making a comeback, hope they can pull it off, just being factory direct orders.

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